Dave Paradis

🚨 TODAY‼️ Using Webhooks to Transfer Data: Increase Agility in Your Marketo Instance https://lnkd.in/d_wuG5wA Join Darshil Shah, John Grundy and me for the Marketo Deep Dive webinar TODAY and learn how to leverage webhooks to streamline data transfer within your Marketo instance. Don't miss this opportunity to: - Gain valuable insights on what webhooks are and how they work - Discover examples of how they can be powerful tools within your Marketo instance. - Ask your questions and get expert advice during the live Q&A. This session is perfect for you if: You're looking to optimize data flow within your marketing automation processes. You want to explore alternatives to traditional APIs for Marketo integrations.

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#MROI conversations never seem to end, especially when you've got a powerful tool like Adobe Marketo in place. Nathan Horan will be sharing his tips today on how to get successful #attribution and #marketingroi metrics from #MarketoEngage. Watch LIVE (or On Demand): https://okt.to/FDLsKm

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Hey Manufacturers - do you have siloed systems and data? With HubSpot's intuitive interface and data-sharing capabilities across departments, you can revolutionize your manufacturing processes and drive towards greater efficiency and success. #Manufacturing #HubSpot #MarketingIntegration

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Not sure how to get the most out of Eloqua? Hear directly from a true #marketingorchestration expert, Solomiia Bodo from #PwC on some of her tips to go beyond the basics from event management and forms to personalization and lead scoring, plus more. Thanks for sharing your thoughts with us Solomiia!

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If you have some extra time around the holiday season and are looking to fill some of it with some tips, tricks, and insights into #googleanalytics, join InfoTrust's next webinar, Five GA4 Features That Will Improve Your Data Insights, presented by Nidhal Firoze! Just as a teaser, there are actually more than five features that will be covered! Registration link: https://lnkd.in/gjPePsNd

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Earlier this year, Adobe announced that it was developing a B2B version of its popular Adobe Journey Optimizer solution. What is it and how does it complement Marketo? Our Stephanie Black shares what you need to know in her latest blog post. #b2bmarketing #revenuemarketing #martech

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Whether you are doing instream or outstream OLV or CTV, make sure you focus on the most valuable metrics. Spoiler alert: it's not viewability or VCR.

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Not seeing results from your manufacturing company's sales and marketing efforts? Discover how a strategic digital marketing approach can transform your manufacturing business! Dive into the latest Marketing Refresh blog to uncover insights into maximizing ROI and driving growth. 🚀 https://lnkd.in/dDirJTSa #DigitalMarketing #ManufacturingGrowth #SalesandMarketing #Manufacturing #MarketingAgencies

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Honored to be featured in this Content Marketing Institute article on "10+ Overlooked Tools To Improve Your MarTech Stack." Check out my thoughts here https://lnkd.in/ekGFBp9K (spoiler alert - it relates to measurement and data!)

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Most of us are well aware by now of the power of internal linking to help Google understand our coverage of our key topics and rank for more keywords. But over time inevitably those links get broken. Here’s how to find and fix those broken links so they get back to work for your SEO.

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As Google's algorithms keep evolving, choosing the right SEO approach can be challenging. Discover practical tips and strategies on leveraging SEO tactics for business growth in this Forbes article featuring members of the Forbes Business Development Council, including Akeneo's very own Chief of Strategy, Kristin Naragon. #SEO #SEOTips #DigitalMarketing #ForbesBusinessDevleopmentCouncil

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Adobe announced earlier this year that they will be releasing Adobe Journey Optimizer for B2B this year. What is it and why is it a great complement to Adobe Marketo Engage? Stephanie Black explains in her latest blog post. #adobejourneyoptimizer #adobemarketoengage #marketo #b2bmarketing #revenuemarketing #marketingautomation

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There is no hiding the fact I hate #LeadScoring, it's been for too long the silver bullet of sales and marketing alignment, and I'm yet to hear a single #Marketo customer say: It's working and adding value. For me it only works if you have 1000s of leads ingressing per week and 10 sales people. But even then... I would still argue sales have time... 1000 leads / 10 reps = 100 leads 100 leads * 0.4 acceptance rate = 40 accepted leads (40% acceptance) 40 leads * 0.5h desk research = 20 hours per week Watch some more of my views on best practice Lead Scoring, and some other tips on better sales qualification here: https://okt.to/HjsFpt

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I am hearing lots of people either acquiring and merging businesses, or just starting fresh with a new #Marketo instance. Whatever your project, watch out for these #MarketoMigration mishaps: ✅ A never-ending project with spiraling costs & time ✅ Running two parallel Marketo instances, and no specific one being accurate ✅ Oh we forgot the... [insert critical integration here]... ✅ Not forgetting... how can we see the historic results Read more about DIY Marketo Migration gotchas here: https://okt.to/5ZyGvT

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Looking for Marketo training? Do any of these statements sound like you... ✨You want ready access to tried-and-tested reference materials at all levels to learn at your own pace ✨You want become a Marketo Certified expert in the shortest time frame possible ✨You want to become a Marketo Engage specialist or administrator ✨Your team needs to use Marketo, but you’ve no resources to train them ✨You’re looking/interviewing for a job and need to get the lingo under wraps If so - check out our complete training library: https://okt.to/RJgYZ0

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"Migration of existing users begins tomorrow for Adobe Marketo Engage". As if millions of voices suddenly cried out "NO" and then were suddenly quiet! Anyone who is currently in the process of migrating #MarketoEngage to #AdobeAdminConsole knows how easy (or not easy) this is. The way users were added and removed in Legacy Marketo compared to the Admin Console represents a significant shift in process. At GNW Consulting, we held a user group in early January that walked through the ideal process of setting up the Adobe Admin Console for Marketo. We've been getting this question a lot recently, so here's the original slide deck that should help! Enjoy. Link: https://lnkd.in/g5Zf6T9H #Marketo #MOPs #RevOps #MAPadmin #MarketingAutomation #Adobe #Marketo

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