Deacon Webster

This is a great perspective on the "path to purchase." In this latest report, Mars United Commerce presents a new approach to the classic “path to purchase” that starts with shopper mindsets rather than the more traditional focus on behaviors or tactics in this latest report. Download your copy here: https://lnkd.in/gCkj6Ysz #pathtopurchase #ecommerce #commercemarketing #strategy

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Creative ideation can definitely help deliver brand growth!

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🌍 Today, the IPA (Institute of Practitioners in Advertising) released "Agents of Change: The Expert View," a groundbreaking blueprint for sustainable action in our industry. Led by our very own Tom Firth, founder and CEO at M&C Saatchi LIFE, and contributed to by Pamela Noakes, our global sustainability director, this report offers practical advice and best practices from industry specialists. We're thrilled to lead the charge towards more sustainable business and encourage other agencies to join us on this crucial journey. Read the full report here:  https://lnkd.in/ePmiVi5Z #mcsaatchi #Sustainability #Advertising #AgentsOfChange

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Brand love or brand growth? Choose both. Through creativity, commerce has transformed from transactional tactics to inspiring brand experiences that happen to sell a whole lot of stuff. I hope you enjoy my thoughts on Creative Commerce. MRM McCann Worldgroup ADWEEK

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Groundhog #Lays recognized as one the top 6 breakthrough campaigns in the first half of 2024 and in some great company with CeraVe, E.L.F. BEAUTY and others in this feature from Marketing Dive. For an idea that came together in 2 weeks from a text of "hey I got an idea..." to being on air 75 times in a single day, it was fun to watch the consumers that loved it (or thought they were goin crazy) and turning Groundhog Day into a marketing moment. https://lnkd.in/g_9UQPss This team has talent for days and days and days. "and I'll say it again!" Brett O'Brien Steven Williams Tina Mahal Michelle McAlister Amanda Paluzi Corral Cilla Sutfin Jordan Gilliam George Dewey Isabel Gaeta Katie Anctil Jeanette Zimmer Jenny Allenbaugh Gabrielle Miller Dan Donovan Molly Alesi Nicole Wyand Joey Isip John Campbell Dan Sanborn @Jeffrey Benevides Kathleen Swanson Molly Alves Dan Cohen Noah Goodwyn Young Edith Ortiz Marin Bergman Ilana Shenitzer @Elias Haymandos Jane Alexander Katelyn Muchowski Katherine Angst Monica Wiedemann @Elizabeth Militello OMD USA Ketchum POV Agency Ryan Reynolds Maximum Effort @Jimmy Kimmel's @kimmelot Disney Advertising James Clarke #Lays #magicmakers #joy #groundhogday #marketing #fritolay #marketing #marketingdrive #pepsico #breakthrough #ideas #concepting #advertising #breakthrough

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The AI Marketers Guild (AIMG) asked me join David Berkowitz to moderate a session in their regular series. The session topic is Authentic Brand Building with Gen-Z in the Gen AI Era. The format is a virtual roundtable on this hot topic. You can check it out here: https://lnkd.in/dif4ACss This is an invite only session for one hour the first week of October. If you work at a brand or agency please request to join. #aimarketing, #virtualevent, #brandbuilding, #GenZ

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"Influencers aren't replacing creatives—they're translating the message to resonate with audiences." In this clip, Kevin Blazaitis, President of Creo at Omnicom Media Group, explains how influencer insights bridge the gap between traditional creative work and the fast-paced world of digital amplification. With 15+ years of experience in emerging media and influencer marketing, Kevin dives into how influencers adapt content for platforms like TikTok, ensuring brands don't lose their message in the noise. 📌 Listen to the full episode: https://lnkd.in/e6EyWFQQ #Podcast #InfluencerMarketing #podcast #shortyawards #itsnofluke

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Transform your advertising strategy with insights from NYC's #OOH landscape 🌉 We unveil the secrets to navigating the complex media formats and high-traffic locations that make New York a goldmine for advertisers. Learn from 30 years of industry expertise to achieve impactful audience engagement. #OOHInsights #NewYorkMarketing #AdvertisingInRealLife 🔗 https://okt.to/a9BrPJ

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In the AI era, breakthrough capabilities are helping teams shatter old paradigms and establish new modes of iterative creative development. {{linkedin_mention(urn:li:organization:27189222|Swayable)}}'s {{linkedin_mention(urn:li:person:mwjnJylYkR|James Slezak)}} and {{linkedin_mention(urn:li:organization:2943312|The Drum)}}’s Associate Editor {{linkedin_mention(urn:li:person:W2X0POggrD|Kendra Barnett)}} recently sat down at {{linkedin_mention(urn:li:organization:279566|Advertising Week)}} New York to discuss how top brands are embracing a new approach to producing creative and deploying rapid pre-testing to prove what works. Missed our panel? Check out our key takeaways below. Interested in the full session? Check it out here: https://lnkd.in/dijpwqFM #AdvertisingWeek #DataDrivenMarketing #CreativeEffectiveness #Swayable

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Check out DDB's very own Global Chief Executive Officer, Alex Lubar, in Co:definery's most recent edition of The Immortal Life of Agencies💡 This episode explores the secrets to success for advertising agencies when it comes to company culture and client relationships. Alex shares his perspective on the essential foundations for innovation, the importance of trust and transparency, and the need for joy. Alex said, “Agency culture is very much driven by momentum and optimism. And the best agencies, they work very hard, they are very driven, but there is always a sense optimism…there’s always a sense that we can do something that wasn’t done before. "I think it is very important as leaders, but also throughout the entire organization, to create an environment that encourages that. Ultimately, that’s why people want to come in to work, that’s what keeps them in work, that’s what keeps them in communities, that’s what keeps them in love with the place where they are willing to spend an enormous amount of their time…it’s gotta be joyful.” 🎧 Check out the full episode here: https://lnkd.in/edxM5nqh #DDB #Leadership #Creativity #Optimism #AgencyCulture #ClientRelationships #Differentiation #MarketofOne #Underdifferentiated #TILOA #Codefinery Robin Bonn

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The proof is in the testing or something like that! DAIVID self-serve is now out of Beta. Capabilities include: A prediction of the percentage of people likely to feel a deep emotional connection to the content, based on 39 distinct emotions; A second-by-second breakdown of the emotions an ad will generate among target audiences; Predicted percentage of people likely to recall the correct brand, share the content, recommend the brand and buy the product, and the key moments driving each; A breakdown of the attention captured by ads during the critical first and last seconds; An overall effectiveness score (out of 10) based on predicted attention levels, intensity of positive emotions and brand recall. Got an ad you want testing?

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This takes our social practice effectiveness to a whole different level where we can be precise in our insights and truly understanding audiences behaviors and propensity towards a behavior. #digitas #swat

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This ADWEEK and Ibotta, Inc. article discusses strategies for brands to stand out in noisy and crowded markets. It emphasizes the importance of authenticity, storytelling, and personalized experiences to engage consumers effectively amidst the competition. Additionally, leveraging data and technology for targeted marketing campaigns is highlighted as a key tactic for achieving brand differentiation. #BrandStrategy #MarketingTips #BrandDifferentiation #Storytelling #Personalization #DataDrivenMarketing #DigitalMarketing #BrandEngagement #ContentMarketing #ConsumerEngagement

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"We’d like more policies that unlock creativity, diversity and plurality and fewer policies that create rigid, rule-bound, formulaic outcomes." Speaking to Creative Salon Worldwide, our VCCP Founding Partner and Chairman Charles Vallance offers his advice to the next UK government on how to ensure the UK remains a global advertising leader. He emphasises the success and importance of the UK creative industries, particularly in advertising; advertising exports were worth £12 billion in 2023, with a 32.5% increase, demonstrating the sector's global competitiveness. With this, Charles advises the incoming government to foster conditions that sustain this success, focusing on attracting and retaining diverse talent across the UK, not simply in London. He warns against regulatory measures that could stifle creativity and agility, advocating instead for policies that encourage innovation and flexibility. Read more here: https://lnkd.in/dme7QjiF

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BDNY 2024 Recap: Building Impactful Brand Experiences at Trade Shows Reflecting on BDNY, one key takeaway for brands is the power of succinct and impactful storytelling. Brands need to clearly understand their target audience for this show: What message do you want new visitors to remember about your brand? And what’s a fresh insight you’d like returning designers to take away? Defining this upfront helps in crafting a booth experience that resonates on all levels. Some of the best booth designs excelled at telling a focused story through purposeful product choices and engaging layouts. However, I noticed areas for improvement in the broader brand experiences. For example, custom product companies could benefit from showcasing the process behind their products – not just the finished piece. Many missed the opportunity to demonstrate how designers can work with their materials, leaving gaps in communicating value. Additionally, with fewer QR codes, Instagrammable setups, and interactive displays, brands may have missed chances to engage attendees beyond the booth. Strategic touchpoints outside the booth can amplify post-show engagement, helping your brand story continue well after the event. If you’re looking to elevate your booth storytelling, create memorable, lasting experiences, and drive brand connections that extend beyond the show floor, reach out to Thrive in Design. We’re here to help you craft a strategy that delivers impact and clarity from start to finish. 👉 Schedule a discovery call and let’s talk about how to make your next show unforgettable! Click here to schedule: https://buff.ly/48wQBI5 #BDNY2024 #TradeShowDesign #BrandStorytelling #InteriorDesign #HospitalityDesign #ThriveInDesign #BoothStrategy #DesignerExperience #MemorableMarketing #CustomDesign

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