Shaped By

The value of awkward conversations in the pursuit of perfection. A snippet from 'Getting the Most out of Your Creative Agency' session from #BYOB2024. 📽️ Watch the full version here: https://lnkd.in/eGe6Vtsp

Here are 6 big ideas from our annual BringYourOwnBold (BYOB) summit. 1️⃣ Brand is non-negotiable. To win in B2B today, brand is your essential differentiator - not a nice-to-have. But here’s the reality check: you still need to fight your corner in the boardroom, armed with the language that makes CFOs sit up and listen. 2️⃣ Speak the language of the boardroom. Successful leaders frame brand through metrics that matter to the C-suite, from revenue to customer lifetime value. 3️⃣ Embrace the weird (authentically). Stock photos and corporate jargon? Yawn. The most memorable B2B campaigns dare to be delightfully different - but always in a way that's true to who they are. 4️⃣ AI is for innovating, not just automating. Visionary teams are using AI to push creative boundaries in unexpected ways. The key is investing upfront in your own proven playbooks. Stop seeing AI as a shortcut, and start seeing it as a springboard for fresh ideas and stronger brands. 5️⃣ Unshackle your creative talent. Arm your designers with tools to empower the whole org to create on-brand, so they can focus on the strategic work that takes your brand to new heights.  6️⃣ Scaling with soul. High-growth companies are mastering the art of evolving the brand while staying true to their story. The secret sauce? Teams who live and breathe the vision. Want an in-depth view of these points? Visit our website 👇 https://lnkd.in/ePcTJm94 #B2BBold #BrandMatters #MarketingStrategy #BYOB2024

New episode alert! 🚨 THE CHANGEMAKERS: Episode 047 Branding at the speed of light: Vincent Sacco, Senior Director of Brand & Creative, Fivetran This has been a loooong time in the making, so it's wonderful to finally get it out into the world. I first spoke with Vincent back in June. We bonded over food truck branding, B2B design and a mutual frustration of short-termism in B2B marketing. I was fascinated by Vincent's unconventional route into tech, and how that's driven his unconventional approach to applying design excellence to B2B businesses. So I asked him to come on The Changemakers and talk about it. And I'm so glad he did. We get into: 📈 the challenges of establishing a brand when a company has found product-market fit and is scaling rapidly 🧱 key first steps to take when you need to build a brand fast 📣 how to get buy-in across the company and turn everyone into "brand cheerleaders" 🤝 partnering with product marketing to align brand and product, and getting the C-suite aligned with the brand vision ⬆️ adapting for the enterprise market while retaining distinctiveness ...and loads more. Links in the comments. Dive in, enjoy and let me know what you think! 🎧

How are your creative teams using #AI? Jess Rosenberg, Creative Director at Jasper shared her expertise on evaluating and implementing the best tools for in-house creative teams. Find out which tools she used to create a video for a product launch... Watch the whole session here: https://lnkd.in/dDyZK3M6

Discover Creative Careers and Bristol Creative Industries put on a wonderful two-day event with Bristol creative agencies as part of the Discover! Creative Careers Week 2024. It's designed to help young people experience what it’s really like to work in our sector through in-person and digital encounters with industry partners across England. We were proud to be involved in giving the students a rundown of a case study and revealing the different roles our Shape-lings have within our agency — whether they're client services, delivery experts, designers, motion specialists, account managers, marketers, or strategists. Here's to encouraging more young people into the #creativeindustries. 🫶 #Bristol #agencylife

🎙️ New Changemakers Podcast Alert 🎙️ Brand Building at Breakneck Speed with Fivetran's Vincent Sacco. He shares his hard-fought lessons on crafting a compelling brand amidst Fivetran's explosive growth. Hear his words of wisdom for: ➡️ Getting company-wide brand alignment ➡️ Partnering with product marketing ➡️ Keeping the brand's soul while scaling Episode links here: 🟢 https://lnkd.in/eezfv-yS 🟣 https://lnkd.in/em45inqD 🔴 https://lnkd.in/efFTPXun #branding #creativeleadership #startups #brandstrategy #B2Bmarketing

The key to winning in your market? Master these three pillars: 🏢 Company: Your unique capabilities and DNA 🎯 Customer: Their needs, desires, and pain points 🌍 Category: Your competitive landscape This approach is simple but powerful: - Find what makes you authentically different - Match it to what customers deeply value - Position where competitors can't follow The magic happens at this intersection. That's your strategic sweet spot. You likely already have data that holds these answers. So you can use tools like AI to uncover patterns in: - Customer feedback - Market research - Sales battle cards - Competitor analysis Want to dive deeper? Visit our BYOB page for full strategy session with Alan Roll, Head of Brand Creative at Airtable. #BrandStrategy #Marketing #BusinessGrowth #AI

Need help with this conundrum? 🤔 Check out our six signs. #brand #b2b #brandstrategy

Motion gives your brand character and personality. It embodies the values and identity through movement. Even the humble square can burst with personality by the way motion is applied, thanks to the 12 principles of animation introduced by Disney animators Ollie Johnston and Frank Thomas in their 1981 book, The Illusion of Life: Disney Animation. 😍 ➡ Squash and Stretch ➡ Anticipation ➡ Staging ➡ Straight Ahead Action and Pose to Pose ➡ Follow Through and Overlapping Action ➡ Ease In, Ease Out ➡ Arcs ➡ Secondary Action ➡ Timing ➡ Exaggeration ➡ Solid drawing ➡ Appeal Why do these principles matter? They make your brand elements feel alive and engaging. For B2B tech brands, a subtle application of these principles can convey professionalism and innovation. For example, ‘Ease In, Ease Out’ can make UI transitions feel smooth and polished, while ‘Anticipation’ can draw attention to important data points or calls-to-action. #motiondesign #motion #B2B #brandidentity

We're proud of the work our agency does, and the reputation we're building on both sides of the Atlantic. Our founder and CEO Nick Farrar spoke to Jo Millett about the Shaped By journey. How we chose a niche, rebranded and built a growing reputation with North American tech clients. 🇺🇸 Listen here to episode one of Scale and Polish. Spotify https://lnkd.in/ef_xuRDa Listen Notes https://lnkd.in/esaxEe6Y Amazon music https://lnkd.in/eack3Rd4 #B2Bmarketing #ScaleandPolish #B2Bpodcast #creativeindustry