Verve

Swimming in a teeming industry, Ecommpay stands out effortlessly thanks to its identity by Verve → t-bi.link/ecommpay

At Verve, we love Mavericks. Ecommpay’s team? Pure Maverick energy. The result? Work with real impact. Read the story on The Brand Identity.

New work! Vescom: Bringing solutions and timeless quality together How do you take a globally trusted brand and make it even more accessible and inspiring? By crafting a digital experience as seamless as it is sustainable. Founded in 1971, Vescom B.V. creates high-quality fabrics, delivering sustainable material solutions that elevate interiors worldwide. Reaching over 80 countries with showrooms in design capitals like Madrid, Shanghai, Milan, London, and New York, Vescom is trusted to transform spaces. Our new site brings Vescom’s pillars—people, spaces, and material solutions—to life. Search and overviews are powered by Algolia to make sure Vescom B.V.’s offerings are now at users’ fingertips. Real-time product data and easy sample requests through HubSpot ensure every interaction is smooth and solution-focused. It’s Vescom’s future online — a place to connect, inspire, and lead in sustainable design for years to come. Thanks Christiane Müller, Bram Evers and Evi Kriesels for the amazing collaboration!

65% of B2B buyers are Millennials or Gen-Z. The “speak brand to me” generations. The “what’s your purpose?” generations. But here’s the kicker: 71% of B2B ads last year? Zero impact on market growth in the first 6 months. A new audience, and ads that aren’t landing. How do we get unstuck? Our own Ben Reisler joined Derrick Cramer and Gossamer last Friday to share ideas on getting B2B marketing moving again, connecting product and brand with a dash of creativity. Here are a few of Ben’s thought starters: - Could you add a bit of surprise to where your message appears? Unexpected placements create intrigue. - Could you leave “breadcrumbs” along the sales journey to spark curiosity? - Could you add a new tone-of-voice trait that makes your brand stand out? Three small moves. Big potential to get B2B marketing unstuck.

Ecommpay asked us to introduce them to branding agencies that could rethink their website and identity. The big challenge for them was to become truly distinctive in a crowded fintech world, and connect with an audience of mid-size and enterprise businesses. When it came to their agency, they asked us to find teams with: - B2B branding experience - An understanding of both verbal and visual - The ability to offer something genuinely different - And ideally based in UK or Europe We connected them with a set of agencies that could tick off all of the above, and also be excited by the challenge. They chose the clever minds at Verve, whose new branding for Ecommpay has been enormously well received. “From London to Cyprus, Verve went in-depth on research and strategic sessions during a seamless collaboration with Ecommpay," says Verve's Roman Stikkelorum. "Together, we challenged every assumption to get to a distinctive brand identity that positions Ecommpay for its next phase of growth in this ever-growing competitive market.”

Sophisticated in simplicity. Masttro launched in 2010 with a mission: transform wealth management for ultra-high-net-worth families. Today, they’re global. New York. Zurich. Mexico City. In just three years, they’ve tripled their clients. Hundreds of family offices, institutions. And now, with $43 million from FTV Capital and Citi Ventures, they’re set to grow even faster. For family offices, clarity is power. Alternative investments, liquid assets, private holdings—all in one seamless platform. With every asset in full view, they can make informed, data-driven decisions, almost in real time. Our strategic, visual and verbal rebrand positions Masttro as a leader in wealthtech. Elite performance, refined. No fluff, no excess, no bling. Just timeless sophistication.

We’re just getting started. Nearly twenty years ago, we couldn’t have envisioned being here today - still going, still evolving, and driven by that original spark. The market keeps changing, and so do we. Reinventing, adapting, staying sharp – that’s the journey. The secret? It’s not just about change; it’s about the consistency that underpins it all. It’s the impact of doing the small things right, day after day. The compound effect of effort, of overdelivering when no one’s looking, of building a future by uplifting every client and teammate. The paradox: stay disciplined, stay dependable, but always embrace reinvention. That’s how you build something meaningful. And we’re just getting started. Here’s to what’s next – onward.

From short-term fail fasts, to long term wins. Real-world insights from Gossamer and Verve into proven B2B performance strategies you need to celebrate many successes in 2025. Two hours of insights and networking with Derrick Cramer and Verve’s very own Ben Reisler. Sign up through the link below to join us in Amsterdam on the 1st of November.

2,600 designers, 300.000 visitors, 110+ locations. It's Dutch Design Week. For years, DDW has been creating an October to look forward to, a community of the most creative inventions, and a conversation about design of the future and the future of design. With over 300k visitors from around the globe, DDW is one of the world’s leading design events. From scratch to a completely integrated platform where thousands people buy their ticket and plan their routes. After years of creation, and counting, Verve is more than proud to be part of the DDW community.

If you want vanilla, ask AI. If you want a weird and outstanding flavor, like roasted balsamic strawberry, ask a human. A catch-up with Verve’s Lead Strategist, Eveline Koppejan, on the current state of branding and how AI is reshaping the landscape. “AI makes it easier to churn out decent work,” she says, “but if good is now the baseline, where’s the spark?”