Dawn Halpin

Crafting a compelling product packaging design is a crucial aspect of successful branding. -> Begin by understanding your target audience, embodying your brand story, and creating a visual identity that resonates. -> Consider the functionality of the packaging, ensuring it aligns with the product's nature and usage. -> Employ a harmonious blend of colors, fonts, and imagery that reflects your brand personality while standing out on the shelf. -> Prioritize simplicity for clarity, yet add unique elements that make your product memorable. -> Leverage quality materials that not only protect your product but also communicate a sense of value to your customers. ->Lastly, seek feedback and iterate – the design process is a dynamic journey that evolves with the ever-changing market landscape.  Visit our website: https://bit.ly/47lRp0D #digaptics #digitalmarketing #marketing #bpo #brand #branding #label #product #package

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Feeling like you need a translator just to navigate your marketing tech stack? Kim Davis interviews Michelle Tackabery about her marketing journey in the latest "Spotlight on the Expert." Learn how the future of digital asset management (#DAM) and #genAI converge. Read the full interview here: https://lnkd.in/eN8e9iMh #marketingoperations #martech #marketingtechnology #marketingstrategy

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If you missed out on Cara Clanton Pope's Midwest Dreamin' session, 3 Tips to Become a Data Storytelling Expert, catch her along with Aaron Stayman for their upcoming webinar on August 6, From Marketer to Data Storytelling Pro! We all know how critical it is for marketers to have reporting set up to track campaign results and effectively display performance in an easy-to-use dashboard to communicate impact to stakeholders. However, this can seem like a massive hurdle to jump over when your data is not set up to fully capture campaign results and when you and your team are not as comfortable with analyzing data live and sharing your story of impact. This comprehensive session is intended to help you overcome this hurdle and provide: - Pitfalls to avoid in building reports and analytics - Data management best practices - Examples of excellent data storytelling - Pro tips for data storytelling - The next steps for optimizing your data to create complete and accurate reports Walk away with the confidence to prepare accurate reports and the skills to tell the story. Sign up here: https://lnkd.in/en39YvSs #data #analytics #datastorytelling #webinars

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Here is my view of seven key benefits marketing agencies should take into account when considering engaging with micro-influencers. Read more: https://hubs.li/Q02NzHH90 Post written by Nick Leighton, Forbes Councils Member.

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Branding is about more than just aesthetics. It's about strategy, too. A well-defined brand strategy guides every aspect of your business, from your messaging and visuals to your customer experience and marketing efforts. It gives you direction, clarity, and purpose, making it easier to make decisions that align with your goals and values. Whether you're rebranding, refreshing your current look, or starting from scratch, remember: investing in your brand is one of the best investments you can make for your business. It's not just about looking good, it's about creating a meaningful connection with your audience and building a brand that stands the test of time. Ready to take your brand to the next level? Let's chat! #branding #brandstrategy #branddesign #brandidentity

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What we're reading: Four Questions to Help You Balance Content Volume and Relevance from our friends at MarketingProfs https://lnkd.in/g-aQHG2t We agree with author Jason Dea that it is time for marketers to re-evaluate their approach to content. In a world where AI can spit out as much content as you desire, it becomes less about content quantity and more about content quality. Marketers should check out the article. If you are hungry for more, we recommend this webinar showing how #CX and #Marketing pros leverage #AI to be better at their jobs. (It can involve content, but can involve so much more, too.) https://lnkd.in/ghZXPNbE

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How to Avoid Additional Event Fees: 4 Tips (If you’re finding unexpected costs in your event planning, keep reading!) Adrienne Bogner, Centrifuge Media's Director of Account Services, shares her top tips for avoiding additional event fees when collaborating with our team. Watch this video series for more insights on her first tip "Onsite Rehearsal" and click the link below to read all 4 steps to stay on budget. 🔗https://lnkd.in/ePrqJ7Jv #eventtips #budgeting #accountmanagement #strategy #eventconsultation #pharma #biotech #lifesciences

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Empathetic marketing means recognizing your audience’s needs, emotions, and challenges. Here’s how 👇: - Go beyond basic details like age and location. Use tools like Google Analytics to understand their cares and problems. - Make content that solves real problems. If you run a travel agency, write blogs about travel tips and destinations your audience values. - Grow your audience organically. If you're an OKRs or agile training company, highlight how your training has improved businesses. - Avoid clickbait! Make sure the words you rank for truly reflect your brand. - Be yourself online. Share behind-the-scenes looks and customer stories to build real connections. — Read the full blog here: 

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Crafting headlines can be tricky, even for journalists! A recent study by Ohio State, Michigan State and Harvard reveals that simple headlines draw more clicks. Prioritize clarity, connect with your audience and avoid vague teasers. Your headline should intrigue and engage readers instantly. Enhance your content strategy with these insights!: https://lnkd.in/eqJvpvQd #PublicRelations #ContentStrategy #HeadlineWriting #MarketingTips #SEO

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Have you heard the news about The Yelp Advertising Partner Program's new certification for our member agencies? #YelpAdvertisingPartners can become a #YelpACE (Agency Certified Expert!) by completing the self-paced training & exam designed to level up your knowledge of #Yelp's suite of products and how to leverage them for your clients' success. Reach out to enroll today! #yelppartnerprogram #digitalagencies #channelagencies #channelpartners #digitaladvertising #searchadvertising #localsearch #sem #seo

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Explore key takeaways from Aventi Group’s CMO Luncheon in Indianapolis on effective storytelling, AI applications, and optimal organizational structuring. 🔗 Read now: https://ow.ly/rbwT50RUaAV #CMOLuncheon #MarketingStrategy #ProductMarketing

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