David Gómez-Rosado

Love the thoughtfulness and clarity of this piece by Ryan Lynch - "AI is a tool, like any other human tool. What's critical to remember is that brands aren’t the center of stories—people are. Brands help people along their journey. They are the Yoda to Luke or Leia, minus the funny voice and pointy ears." Check it out at Branders Magazine

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This article resonates with me, highlighting the challenges I encountered managing the San Jose public art collection. One particular hurdle involved reconstructing artwork imagery from unusable files due to outdated software limitations. If you require assistance in developing policies and guidelines for your public art collection, feel free to reach out—I'd be happy to help! #artcollectionmanagement #publicart

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There has been a rising tide in human-to-machine interaction. In the months and years to come, what could be the best approach to this evolution? Should we aim for an intellectually advanced AI with no emotions, or should generative AI have emotions to connect more with customers? This podcast, "Speaking of AI," discussed this. Personally, I believe we need a blend of intellectual and empathetic AI. Listen to the Amelia podcast with Nick Orlando, Ken Fleischer, Joshua Schechter and Matthew Portillo and share your thoughts!

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Hello fellow designers and creatives. I’ve decided to jump back into writing. Find me on Substack where my musings will focus on industrial design, design, strategy, sustainability, and systems thinking. Thanks for the sub. :) https://lnkd.in/e4Wpfbrp #industrialdesign #designstrategy #systemsthinking #sustainability

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We help biotech companies tell their stories through design, animation, and web development. See how we bring science to life. Let’s create something impactful together. #Biotech #Storytelling #Design #Animation #WebDevelopment #SACDesigns #animateEverything https://lnkd.in/e5s3waX4

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Interesting research on AI being used by human artists. Main takeaway? "While artists who used AI showed decreasing average novelty over time as compared to controls, both in terms of the content of their images as well as pixel-level stylistic elements, peak content novelty among AI adopters is marginally increasing over time, suggesting an expanding creative space but with inefficiencies. Still, artists of all levels of creative ability are evaluated more favorably after adopting AI if they successfully explore new concepts but are generally penalized for using AI for exploring novel visual styles. According to the authors, this result hints at the potential complementarity between human ideation and filtering abilities as the core expressions of creativity in a text-to-image workflow, thus giving rise to a phenomenon they term as "generative synesthesia"—the harmony of human idea exploration and AI visual exploitation to discover new creative workflows."

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BONFIRE: https://lnkd.in/e5Zs_Uxs Let's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how to overcome common industry challenges like finding more clients and burnout. You'll also discover how creatively fulfilled web designers tend to be more productive and financially successful, and why collaboration with other creatives is key. I also break down income levels among designers, give you insights into productivity patterns, and explore the growing influence of AI in web design and how it enhances productivity and creativity. Whether you're just starting out as a wed designer, or looking to take your web design business to the next level, these trends can serve as a roadmap to building a fulfilling and profitable career. Link to the podcast in the comment section below. #webdesign #graphicdesign #creativecareers

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I just started reading Dan Mall's new book, Design That Scales: Creating a Sustainable Design System Practice, and I'm already impressed. It's a practical guide that brilliantly tackles building scalable design systems. Dan’s expertise shines through with invaluable strategies, such as implementing a modular component library and fostering cross-functional collaboration. One standout example is how he transformed a chaotic design process at SuperFriendly into a seamless and efficient workflow. Whether you're starting out or refining existing systems, this book is an essential addition to your design library. Highly recommended!

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The future, by design: Bluem launches today. Design and creativity have always been my obsession, driven by their power to transform everyday experiences for the better. At Amazon, I led the unification of the global brand identity and reimagined customer experiences in health tech for Amazon Halo. But it was my 7-year journey leading design for the MARS conference that truly fired me up, placing me at the intersection of AI, robotics, and space exploration. Working with these presenters to bring their research and technology to the stage truly ignites my imagination on fire each year. Today, I'm thrilled to announce the launch of Bluem—a brand design and operations firm dedicated to amplifying the voices of visionaries building tomorrow. At Bluem, we combine deep tech experience with strategic brand thinking to help translate groundbreaking innovations into compelling narratives and experiences. Our services include: - Brand strategy for cutting-edge tech companies - Experience design that bridges complex ideas and user needs - Communication development to make the future tangible today To the inventors and researchers shaping our future—we're here to be your partners, turning your breakthroughs into brands that resonate and inspire. Our goal for this year? To help launch three transformative technologies that will redefine their industries. The future is emerging now, and Bluem is here to cultivate the way. If you're pushing boundaries in AI, robotics, or space technology and need a partner to tell your story, let's connect. Dan Forbes Founder & Brand Cultivator Bluem Design

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One of the things that drew me to Anthropic was the name itself: "of or relating to human beings...". Most companies lean on the "artificial" side of AI, but we're very focused on the societal impacts of this budding technology. Come join the discussion as we talk with others designing for this new world.

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Honored to speak to the Federal Reserve UX community today! My talk: Walking the AI Tightrope: How Designers Can Enable Human-Machine Teams via Skepticism & Trust.

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As we continue to explore the our latest blog series, let's delve into "The Time Keepers" – an intriguing consumer archetype poised to reshape the future market landscape. Learn how this discerning group prioritizes excellence, functionality, and sustainability in their quest for value-driven experiences. Discover actionable strategies for brands to engage effectively with The Time Keepers and stay ahead of evolving consumer preferences. https://lnkd.in/ecR4tF8S #ConsumerInsights #DesignInnovations #TimeKeepers

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🎙️ Welcome to this episode of the Disambiguation Podcast, “Brand Consistency and Generative AI in Design”. 🌟 Our special guests, Cathy Clark, co-founder and COO, and Lee Swearingen, co-founder and CDO, DXM. 🔍 In this episode, we discuss: -Why consistency in brand content is important. -How brand consistency has historically been achieved in creative content development for marketers. -How AI is changing the creative content process for marketing. -The pros and cons of using AI to generate content today. -Brand risks associated with these new AI-enabled processes. -How DXM addresses the opportunities of using AI while solving the problem of on-brand content consistency. -Why DXM’s agent-driven platform is a better approach for marketers. -Customer examples of how companies are using the DXM platform for content / design. #ai #genai #podcast #design

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The other day I shared my accessibility fail about a brand using bright yellow and white. I mentioned it causes incredibly low contrast and the bright yellow can cause me great eye pain with my photophobia and optical nerve damage. The designers response was "Another example of a designer choosing to pair yellow and white implies designers should never do it. I mean, I really hate that... I never want to limit someone's creative options". Well I'm sorry, when someone says please stop, it hurts, I don’t believe anyone should say, I don’t like you limiting my creative options regardless of the pain so I won't stop. They questioned my comment about yellow being an irritant and I’m not going to flood this post with the many articles I’ve read but heres just a small selection of snippets. 1. Pure, bright lemon yellow generally is considered the most fatiguing color. The reason is that since more light is reflected by bright colors, the result is excessive stimulation of the eyes, hence, eye irritation Source deseret.com 2. Pure bright lemon yellow is the most fatiguing color. Why? The answer comes from the physics of light and optics. More light is reflected by bright colors, resulting in excessive stimulation of the eyes. Therefore, yellow is an eye irritant.  In practical application, bright yellow - when used in large areas, will irritate the eyes. Source https://lnkd.in/eVGHYG7e 3. Bright light in any color, especially white light or intense yellow and green light, can also cause discomfort and potential damage to the eyes. It's important to protect your eyes from excessive exposure to bright lights, regardless of color, to prevent strain and long-term damage Source: color matters.com 4. Yellow is harshest on the eyes and therefore stimulates our emotional side. As a result, if you are going to use yellow as a primary color for your website, make sure you choose the proper shade of yellow so it lifts the viewer’s spirits rather than irritate the emotions!  Source intechnic.com 5. The color yellow can be bright and intense. Yellow can quickly grab attention, but it can also be abrasive when overused. It can appear warm and bright, yet it can also lead to visual fatigue. Source Verywellmind.com I was purely talking about the incredible pain it causes me, but the quotes above talk about why bright yellow can be a culprit and the importance of protecting our eyes. So when someone says, I hate when someone says don’t use a colour combination as it limits our creativity, it really gets to me. Your creativity shouldn’t inflict pain on someone and that’s one combination in the hundreds of combinations available, so perhaps you’re better off questioning why your ‘creativity’ is so limited that you can’t find a better solution. They also said and I quote ‘low contrast is a bold move’, the irony in this one sentence is beautiful! #AccessibleDesign #GraphicDesign #DigitalAccessibility #UI #PhotoSensitivity #Photophobia #LowContrast

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