Christopher Foust

All aboard the attribution train because Chapter 3 is steam-rolling your way 🚆 Chapter 3 of the Fairing Attribution Academy dives deep into the channels you plough your hard-earned money into: Podcasts, Paid Media, TV, and Direct Mail. How does attribution truly work on those platforms? As we kick things off with Podcasts, we have articles from industry experts from ADOPTER Media, A Podcast Advertising Agency and Podscribe who'll guide you through the basics and details of all things podcast attribution related.

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WTF? My PPC Sales Went Up but My Total Sales Didn’t. What gives? Here's what's really likely happening: 1. Sales Cannibalization: Your PPC ads are likely diverting sales that would have happened organically. 2. Branded Search Issues: If you're bidding on your own brand terms, you're paying for clicks from customers who were already looking for you. 3. High Organic Ranking: If your product is already at the top of search results, PPC ads might not be adding much value. So, is PPC completely useless in these scenarios? Not necessarily. While it may not directly increase profits, it can serve as a defensive strategy to maintain your market position. Particularly in cases where you’re already ranked super high organically on certain terms (not your branded search though). The key takeaways: - Avoid bidding on branded searches - Consider the long-term impact of reducing PPC spend on high-ranking products - Focus on overall profit, not just PPC sales metrics What do you think is going on when PPC Sales go up but overall sales stay the same?

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Podcasts listening continues to grow so the number of Agencies, like ours, that develop is increasing. This report offers a look at the industry through Agency "eyes"... here's where we see things going for podcasting Quill Inc #podcastindustry

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A prospect-centric cover note helps agency proposals win... - the focus is on the client - business issues are recapped - briefly notes how the agency has solved similar challenges - expresses enthusiasm & appreciation Join us in Denver October 14 & 15 and learn the tricks to written agency proposals that succeed. Details in the comments.

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🚨 New Upload Alert: How to Build a Local SEO Campaign for Maximum Organic Visibility by Dane Saville | The Midday Connect Here's a quick look at what you're going to learn: ✅ Build a scalable content program for local SEO growth. ✅ Optimize your site for expanding locations and market reach. ✅ Apply Google Business Profile strategies for top visibility. Our clients benefit from a strong foundation in the best practices in the industry and a boldness to take their campaigns further. We frequently host events, post on our company blog and provide workshops about SEO, PPC and Website Development.

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Great UGC isn't just about pretty pictures—it’s about creating content that speaks to real experiences. When your audience shares their stories with your brand, it creates trust and connection. That’s what turns UGC into true impact. 🙌 #velocitysellers #velocitysellersamazon #amazonseller #amazonsellertips #amazonsales #amazonconsultant #amazonadspartner #amazonagency #amazonnews #amazonupdates

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Google isn’t too slick—they love playing favorites. Their latest star of the show? Pmax. And with a handful of updates, there are some things you’ll want to know about this new era of ads! That’s why Scott Diebel, our Associate Paid Media Director, is sharing more about what’s happening with Pmax and how you can stay up-to-date with the changes Google keeps rolling out. Check out his breakdown below! https://bfo.io/4eWqgFl #pmax #googleads #paidmedia

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🔥 12 Moves to Crush Client Success for Your Cold Outreach Agency 🔥 Most agencies churn through clients like a bad Netflix series. Not us. Here’s how our project managers keep campaigns crushing it and clients coming back: 1️⃣ Rate It: 1-5. Are the campaigns crushing it or crawling? 🚀 2️⃣ Fix It Fast: Not a 5? Adjust copy, switch up domains, tweak targeting, or refresh the creative. No excuses. 🔧 3️⃣ Are Leads Closing? If the client’s crying about lead quality, dig in and adjust the strategy. 🎯 4️⃣ Show Some Love: Weekly calls + biweekly progress updates. Keep them impressed or risk losing them. ❤️ 5️⃣ Lock in Renewals: Plant upsell seeds from Day 1. Don’t wait for them to bring it up. 🔄 6️⃣ Deadlines = Sacred: No campaign stuck in limbo. If you’re blocked, fix it. Fast. ⏳ 7️⃣ Payment Check: Chasing payments? Nope. Keep it tight. 💰 8️⃣ Spot Risks Early: Low engagement? Complaints? Fix it before it becomes a problem. 🚩 9️⃣ Quick Wins: What can you tweak today to boost results? Speed matters. 🔥 🔟 Think Big, Scale Hard: Expand outreach channels, test bold ideas, and increase volume strategically. Go big. 🚀 1️⃣1️⃣ Beyond the Leads: What else can you do to help them win? New strategies = new money. 🤝 1️⃣2️⃣ Case Study Machine: Turn every happy client into your next testimonial. Build your reputation while they scale theirs. 🏆 📌 Cold outreach isn’t a set-it-and-forget-it game. It’s an art. Deliver results, exceed expectations, and make sure your clients know you’re the best in the biz. Ready to dominate? 👇

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Maximize your advertising ROI by choosing the right platform between Meta Ads and Google Ads. Our latest article explores the differences, benefits, and challenges of each to help you decide. Black Loup has a track record of enhancing engagement and conversions with tailored ad campaigns, achieving results like a 30% increase in online sales and a 50% boost in sign-ups. Interested in boosting your digital advertising? Schedule a consultation with Black Loup Digital today. For more information, visit our blog at https://bit.ly/4eAIMDU. #digitalmarketing #metaads #googleads #performancemarketing #blackloupdigital #growth #success #startup #marketing #branidng #freeconsultation

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We spend a ton of hours learning to use Google Ads effectively. Here's everything we've learned distilled into 11 tweetable summaries (that you can start applying today): 1. Understand your audience. 2. Use targeted keywords. 3. Optimize ad copy. 4. Monitor performance. 5. Adjust bids. 6. Utilize ad extensions. 7. Test ad variations. 8. Focus on Quality Score. 9. Leverage remarketing. 10. Analyze data. 11. Continuously improve. #GoogleAds #DigitalMarketing

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CMO: Our demographic targeting is perfect, but our conversions are terrible. Our CAC is through the roof, and I can't figure out why. Agency: The truth is, traditional targeting strategies aren't performing like they used to. CMO: What? But we know exactly who our ideal customer is... Agency: When customers see "this product is for working moms who like yoga," they think, "That's nice, but it doesn't apply to me.” CMO: (Aggressively opens demographic data dashboard) Agency: We’ve seen it a million times... brands create detailed personas, invest heavily in targeting them, and then watch their return on ad spend decline. It's a case of right audience, wrong moment. CMO: Yeah, our ROAS has definitely been steadily declining.... Agency: Then companies typically panic and think, "We just need more first-party data!" while their competition pulls ahead. CMO: This is painfully accurate. Please continue. Agency: What if we shifted focus from WHO we're targeting to WHEN we're targeting them? CMO: (Closes LinkedIn audience targeting tab) Agency: Your detailed personas are valuable, but they're missing a crucial element—the moment of need. CMO: That might explain why we have 90% awareness but a 2% conversion rate. Agency: Exactly. We need to move beyond thousand-page persona documents. CMO: But understanding our customer avatar has been central to my entire strategy! Agency: That knowledge is still important, but let's add timing to the equation. Agency: First, isn't someone more likely to buy when they're actively feeling the problem? CMO: ...of course Agency: And don't your highest-performing ads all tap into specific situations? CMO: Well, yes... go on Agency: In fact, haven't your highest-converting campaigns already been tapping into specific moments? CMO: (Quietly closes quarterly targeting report) Agency: So maybe you're overthinking the WHO. CMO: WAIT! I'm having a moment! Let me break this down... CMO: Every major win we've had wasn't about perfect demographic targeting—it was about perfect timing. We've been so focused on audience segments that we forgot people don't convert just because they match our target demographic. They convert because they're experiencing a specific problem at a specific moment. We need to map moments, not just markets. No wonder our media budget is burning faster than my morning coffee. Agency: That was chef's kiss. Now, let's build a strategy around it.

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Ever felt like your advertising budget vanishes into thin air without the desired results? You're not alone—many businesses face this issue. At Avante Strategies, we identify and address the signs of overspending to ensure your ad dollars are well-spent. By monitoring key metrics like CPA, ROAS, sales, and lead volume, and improving targeting strategies, we optimize your advertising efforts. Connect with us to transform your ad spend into strategic investments. #MarketingStrategy #AdSpendOptimization #DataDrivenInsights

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There's more than one way to do, uh, pretty much everything in marketing. Build a Facebook audience. Set up targeting for your Google Ads campaigns. Segment your email list. There's more than one way to do all of these things. But the BEST way to do them is...well, whatever way works best for your brand. Yes, we know that's not super helpful. But we see it all the time: what works for one business may not move the dial at all for another business. What one expert recommends may stand in stark opposition to what a different expert recommends. Things that are "passé" and "don't work anymore" may still work wonderfully for your business, just like proven "best practices" may not yield any results at all. You have to test different strategies, figure out what works (and what doesn't), be patient, and continue to refine and optimize your strategy until you're straight slaying 💯🏆 #MarketingStrategy #ABTesting #OptimizeYourStrategy #BirdhouseMarketing #YourBrandInFlight

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