Christina Kyriazi
Charlotte, North Carolina, United States
5K followers
500+ connections
About
I am a data nerd turned marketer! I have a deep passion for data-driven marketing that…
Articles by Christina
Activity
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As we gather for holiday celebrations, I want to take some time to express my gratitude to our teams for a wonderful year. All year long, you have…
As we gather for holiday celebrations, I want to take some time to express my gratitude to our teams for a wonderful year. All year long, you have…
Liked by Christina Kyriazi
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Simple. Unique. Managed. Off the cuff take on three important comcepts that create a great online experience. Loved this part of our conversation.
Simple. Unique. Managed. Off the cuff take on three important comcepts that create a great online experience. Loved this part of our conversation.
Liked by Christina Kyriazi
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We're Hiring! 🚀 Come work with me as we grow our sales team. We have two new open positions: SDR (based in Charlotte or Philadelphia) and an…
We're Hiring! 🚀 Come work with me as we grow our sales team. We have two new open positions: SDR (based in Charlotte or Philadelphia) and an…
Liked by Christina Kyriazi
Experience
Education
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University of North Carolina at Chapel Hill
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Activities and Societies: Honor Court Member, Co-Founder Carolina Women in Business Club. Finalist in Carolina Challenge on entrepreneurship (Jellovinit concept).
Graduated early.
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Licenses & Certifications
Volunteer Experience
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Mentor
UNC Charlotte
Education
Acting as a mentor to graduate students in the UNC Charlotte Belk School of Business that want to pursue a career in analytics, big data and strategic insights.
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Publications
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The Peak 10 2nd National IT Trends in Healthcare Study
Peak 10
Latest trends in Healthcare IT.
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Study outlines issues facing health care IT pros
Quirk's
As mobility, a more patient-centric focus and other trends transform the health care industry, IT professionals are seeking ways to keep pace with the changes. Outsourcing portions of their IT infrastructure can help but government regulations, security issues and other concerns are proving to be stumbling blocks.
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National IT Trends in Healthcare
Peak 10
Healthcare IT professionals have their work cut out for them.
Emerging medical technologies demand more robust, agile platforms. Mergers and acquisitions among healthcare organizations necessitate the not-so-easy consolidation of disparate IT environments. Government mandates and changing regulations require the implementation of increasingly rigorous IT privacy controls and security policies. All the while IT staffs face the same challenges as their counterparts in other industries…Healthcare IT professionals have their work cut out for them.
Emerging medical technologies demand more robust, agile platforms. Mergers and acquisitions among healthcare organizations necessitate the not-so-easy consolidation of disparate IT environments. Government mandates and changing regulations require the implementation of increasingly rigorous IT privacy controls and security policies. All the while IT staffs face the same challenges as their counterparts in other industries, from constantly changing cyber threats to shrinking resources. -
Strategic Research & Analytics Blog
Christina Kyriazi (WordPress)
I write about topics that interest me and have experience in, including strategy development, customer & user experience, research, analytics, and marketing.
Projects
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Customer Referral Program
Created Customer Referral Program and managed campaign to drive leads and increase the pipeline.
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Hosted Private Cloud product launch
Led the product launch effort for major Peak 10 product, hosted private cloud. Oversaw production of website content, video, press release, analyst briefings and data sheet creation.
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National Healthcare IT Study
Conducted national study on IT with healthcare CIOs, CEOs, and IT decision makers. I published a white paper on the results of the study, which has now become the #1 most downloaded piece of content ever on Peak 10’s website. The content generated a significant number of leads and it has attracted international press coverage.
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Predictive churn model
Oversaw the process of developing a multi-variable predictive model to predict which customers are most at risk of churning.
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Gartner Magic Quadrants - Analyst Relations
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Managed analyst relations with Gartner, achieving the company's first-ever placements in the 2014 Cloud-Enabled Managed Hosting and 2015 DRaaS Magic Quadrants. These placements generated leads and press coverage for the company, growing Peak 10's brand awareness.
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Re-designing the customer experience
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Helped re-design Peak 10's customer experience through research, workshops and analytics. Achieved higher NPS and retention results.
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Re-branding and website re-design
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Conducted extensive branding and usability research to inform the re-branding effort and the launch of the new website.
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JD Power customer satisfaction
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Led the research relationship with JD Power to position BB&T as a leader in customer satisfaction. Drove brand awareness.
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Private brand development
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Ran Family Dollar's private brand research initiative. Conducted research to develop and refine private brands which accounted for a significant portion of sales and drove the company's private brand initiative.
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National TV commercial research
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Led research on national TV commercial spots which helped inform the best commercial to launch. Drove Family Dollar's brand awareness and marketing efforts.
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New market expansion - California
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Conducted market research to analyze the California market for expansion.
Test Scores
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GMAT
Score: 690
Languages
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Greek
Native or bilingual proficiency
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French
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Spanish
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English
Native or bilingual proficiency
Recommendations received
10 people have recommended Christina
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Dreams are worth fighting for. After 5 rounds of IVF and 30 hours of labor, we finally welcomed our son, Charlie Brooks Hoffman, into the world on…
Dreams are worth fighting for. After 5 rounds of IVF and 30 hours of labor, we finally welcomed our son, Charlie Brooks Hoffman, into the world on…
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AI is a hot topic, and everyone is trying to figure out how to use it to make their jobs easier. So, what about finance? Here are the top 5…
AI is a hot topic, and everyone is trying to figure out how to use it to make their jobs easier. So, what about finance? Here are the top 5…
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After 9.5 incredible years Friday marked my “Final Flex.” I’ve learned so much about the power of collaboration, empathy, and the importance of…
After 9.5 incredible years Friday marked my “Final Flex.” I’ve learned so much about the power of collaboration, empathy, and the importance of…
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