Christina Francis

As we bask in the aftermath of the Masters Tournament, it's thrilling to see how vibrant the golf scene has become. The latest findings from The Pulse of the Golf Consumer report reveal a significant upswing in golf's popularity. 📊 Key Insights: ⛳️123 million Americans engaged with golf last year in various forms, marking a 14% increase over five years. ⛳️An impressive 95% of core golfers are planning to play as much or more in 2024. ⛳️The female golf segment is showing particularly strong growth, with a 25% increase in participation over the last four years. ⛳️Social media continues to be a powerful platform for golf, with over 50 million Americans consuming golf-related content. The momentum in the golf industry is undeniable, and it’s exciting to see such enthusiasm and participation across the board. Whether it’s playing, watching, or discussing, the game is reaching more people than ever. Let's keep this momentum going!

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I’m looking for a company that may need some help launching a brand/product in the U.S that is already present in another market for a class I teach on Global Marketing at the LMU Graduate School of Business. The class focuses on determining how a brand’s USP and differentiated positioning may be leveraged to succeed in the US market given distinct competition and unique consumer dynamics. For the first half of the semester these students (who have full-time jobs during the day and take the course at night) will learn the foundational elements of global marketing, positioning and effective marketing strategies.  They in turn apply these techniques to build a recommendation plan for your brand/product encompassing: -       Market Analysis -       Target Audience Profile -       USP/Messaging -       Media Mix Recommendation That plan would be presented to a representative of your company in December. You can think of it as hiring a strategic marketing group for free, and using that as a first draft for your company. We did this last year for a smart watch company and it worked out well for both parties. Obviously no funds are required, and we simply ask you to share details on the current brand/product in market, as well as projected sales and budget for a US launch. In the end, you receive a strategic view of the business and some fresh ideas from bright students, and they receive some real-life experience. I’m looking to choose a company by the first of August if possible. If you are interested, or know of a company that could be a good candidate, please DM me and I can share more details. Thanks! Andy Rohm Matt Stefl #globalmarketing #highereducation #casestudies

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In episode one of our new Excellent Leadership podcast, Mark Donovan, President of the Kansas City Chiefs, talks about the interconnectedness between the business side of the house and football operations and how this creates a rich culture that fuels engagement and retention! Enjoy this really interesting conversation by clicking here: https://lnkd.in/eKmAFKKR

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ON FOX BUSINESS WITH CHARLES PAYNE https://lnkd.in/gKYz85ND (https://lnkd.in/gKYz85ND)

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One of the standout features of Nirvana Super is that our HMB-infused beverages are designed for everyone, regardless of age or athletic ability. Plus, they taste fantastic. We're excited when sports legends like four-time NBA champion, two-time league MVP and 10-time NBA All-Star Stephen Curry and the parent company of his business endeavors, SC30 Inc. chose to invest in Nirvana Super out of all of their numerous beverage options, reflecting their commitment to wellness and great tasting, scientifically backed products. Our work with Stephen and our other #athleteinvestors is about more than simply growth; it's about forming relatable connections and sharing a common mission - #hydration meets #musclehealth. I believe the beverage industry is on the verge of becoming much more exciting, surpassing the trends of coconut water, coffee variations, and endless energy drinks. https://lnkd.in/exrAaz-b #NirvanaSuper #stayhydrated #stephcurry #linkedinSports #innovation #healthcare #startups #foodandbeverage

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What is an effective practice session and how can you achieve it? Not only for basketball coaches: https://lnkd.in/dCEYTKS7

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If we aren’t listening to and learning from our customers and our team, we aren’t maximizing our brands. I’d like to know from my network, what the most unique way you’ve sought out feedback from your customers and team? For the Olympics, their “customer” is probably a bit more expansive than most. However, every industry and every product can benefit from learning more about their customer base. A few weeks back I was glad to be a part of a focus group with Edmound Elzy where a specific portion of our customers discussed certain improvements that we had planned. We actually learned that, although still room for improvement, we were not nearly as far off the mark as we thought internally. This truly changed our own plans. It’s incredibly important to understand the perception of our own product and services from our customers’ eyes and not just our own. Doing so will be a game changer. So tell me, what have you done to gain a better understanding of your brand from the clients’ eyes? #focusgroups #marketing #strategy #growth #businessdevelopment #surveys #feedback

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Really great read from Christopher M. Weiner in the sponsorship Playbook today. The effect of the potential Subway Series World Series and how it relates to Sponsors. For those in my industry who are interested in the world of sport sponsorship, the sponsorship playbook is an awesome thing to keep up with!

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All In Sport Consulting in partnership with Stitch Marketing Research and Huddle Up Group, LLC announced today that the total economic impact of adapted and para sport-related events nationwide totaled approximately $143.9 million in 2023. The latest economic impact study findings, demonstrate an increase of approximately 3.45 percent over last year’s findings, reflecting consistent growth of the industry in the United States. The study also revealed that adapted sport organizations expect that growth trend to continue, especially with the LA28 Olympic & Paralympic Games coming to the U.S. Thank you to all who participated in this year’s study, which is invaluable in measuring the true economic footprint of the adapted sports industry. This data enables us to continue building the business case for adapted and para sports events and tourism, and garner recognition for us as the formidable economic force that we are! A special thank you to Richmond Region Tourism and Tempe Tourism Office for sponsoring the economic impact study and your belief in the industry’s economic significance. Jerrine Lee, CDME, STS, Luchie Javelosa, STS, SDLT, Jon Schmieder, Cole McKeel, MBA, MS, Kevin de Lange, Nate Heckman, Julie Chavanu, Mike Mushett, Ashley Thomas, Rory A. Cooper, PhD, PLY, Rebecca Bressler, Anna Johannes, MBA, PLY, Victor Calise, PLY, Akilah Carter-Francique, PhD, Mary Hodge, Florida's Sports Coast, Visit Fort Wayne, Turnstone Center, Lakeshore Foundation, Hamilton County Sports Authority Check out the Adapted Sport Economic Impact Study results, https://lnkd.in/dc9dwHVf #LABS2024 #AdaptedSport #AdaptedSports #DisabilityInSport #Disability #DEI #EconomicImpact #DisabilityCommunuty

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Codie A. Sanchez A. Sanchez reveals the hidden business strategies and deal-making expertise that drive the success of celebrities like #TheRock. This highlights how strategic partnerships, like his Teremana Tequila brand valued at $3.5 billion, play a crucial role behind their public images. They brought the company to this valuation very quickly by: - #Pricing: They didn’t go premium. - #Distribution: Mega partnerships. - #Billboards: Leveraged top influencers on social media. •°•°•°•°•° Dive into the full conversation to hear Codie Sanchez's valuable perspectives. #marketing #influencermarketing #businessdeals #riskmanagement #entrepreneurship https://lnkd.in/d56k-ANg

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This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

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ELEVATING WOMEN'S SPORT IS A COLLECTIVE EFFORT Women's sports are poised to generate more than $1.28b in global revenues in 2024 - a 300% growth in just 3 years. Despite this rapid growth, women's sports get a fraction of financial support compared to men's sports. In the past year, The Collective - Wasserman's women-focused, global impact and advisory business - has been working alongside our client AT&T and three other companies (Capital One, Cisco and Deloitte) to launch The Athena Pledge. The Athena Pledge is a rally for brands to invest more in women’s sports. The goal is to gather 20 companies who spend $50M over 4 years to equal $1B driven to women’s sports. By taking the pledge new companies will work alongside these founding members to push for more media, investment, visibility. Strength in numbers type of thing. Interested in learning more? Please reach out... #WomensSport #TheCollective #AthenaPledge

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If you're a sports decision-maker, what keeps you up at night? One thing for sure is how to reach young audiences. In my latest Sports Business Journal column with Ed Desser, we discuss how Comcast NBCUniversal and Fox Corporation used new techniques successfully this summer at the Olympics, COPA and EURO soccer tournaments. https://lnkd.in/ewTFGB_K #linkedinsports #sportsmedia #Olympics

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Next level event promotion. Create your organization. Schedule events. All of your followers get your events on their calendar. #camps #clinics #games #practice #speakers #influencers #podcasters #eventplanners

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📊 New Data Tool for Evaluating Sports Franchises The University of Michigan - Stephen M. Ross School of Business has teamed up with Arctos Sports Partners to launch the pioneering Sports Franchise Index (SFI). This innovative initiative promises to transform how we understand the performance and valuation of sports franchises. 🔍 What is the SFI? The Sports Franchise Index offers a comprehensive and transparent measure of the financial and operational health of sports franchises. Utilizing robust data analytics, the SFI aims to provide deep insights into the sports industry. 💡 Notable Findings: - Long-Term Growth: The value of North American sports assets included in the index has compounded at 13.0% per annum over the last 60+ years, outperforming the equity market by 2.5%. - Superior Risk/Return: According to several measures of risk, North American sports assets included in the index possess risk/return characteristics superior to other traditional and alternative asset classes. 📊 Latest Performance Updates (as of Q1 2024): - Quarter-to-Date Return: 4.8% - Year-to-Date Return: 28.1% - Three-Years-to-Date Return: 16.7% 🔝 Year-Over-Year Performance: - Outperforming Assets: North American sports assets have outperformed global equities (23.8%), U.S. small cap stocks (19.7%), private credit (8.8%), private equity (6.0%), commodities (1.5%), and fixed income (1.3%). - Top Performers: The U.S. media and entertainment sector (53.6%) and U.S. equities (29.9%) have outperformed North American sports assets included in the index. This collaboration highlights a significant step forward in using data-driven strategies to revolutionize the sports industry. I've dropped a link to the announcement in the comments 👇 #linkedinsports #sportsfranchise

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Wow. This is great from the Las Vegas Raiders Digital is now 100% the way of the world, but every now and then, something tangible and memorable will stand out. What I love about this is that they still use individual game tickets - it's that collectible element and having a new crisp ticket for each game. This could actually circle back round into the digital world - Season tickets could be a digital to improve on safety, efficiency and sustainability but you could still create that real game day experience with a digital booklet of tickets as a opposed to a single, season long card. Why not extend its purpose to collectible ticket stubs and other digital items or rewards, building engagement, connecting fans and importantly capturing and bringing data into the mix. There's a lot to delve and possibilities are pretty much endless, but the foundation still lies in the tried, tested and loved original way of delivering season tickets. We're entering digital fandom territory here - if you want to know more, its worth checking out Cortex who really know what they are talking about 👉 https://lnkd.in/gbHVQsVq #Fandom #DigitalFandom #SeasonTickets #DigitalTickets

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This hits so true as we (I) determine what brands and people we want partner with at Doe-Anderson - the oldest indie agency in the US! "Independence registers in a deep sense of partnership. We treat our client’s success with the utmost care....any indie that considers pitching or running your business is investing its most precious and limited resources to do so—time, energy, focus, and heart." https://lnkd.in/gf9uf2iJ

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