Chad S. White

Is Your Measurement Strategy Future-Ready? 📊 Our partner, Felicia Nugroho discovers how the AMEC Integrated Evaluation Framework (IEF) moves beyond vanity metrics to focus on outcomes that matter. Learn how to elevate your measurement approach for real impact in today’s multi-channel world, here: https://lnkd.in/gimxPiDX #GlobalMeasurementMonth #MeasureWhatMatters #AMECMM2024

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As third-party cookies become obsolete, companies relying solely on third-party data will struggle. In today's privacy-centric landscape, it's critical to collect data directly from your audience to not only craft a better, more defined user experience, but provide your advertisers better insights into the engagement of their digital marketing assets. Want to learn more on how Products Finishing continues to invest in audience development and how that provides our advertisers better analytics? [email protected] #dataprivacy #customerinsights #firstpartydata

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According to new data from Constructor, more than four-in-10 online shoppers (42%) give product discovery experiences on retail websites a "C" grade or below, while nearly seven-in-10 (68%) say the search functions on retail websites need an upgrade. https://lnkd.in/g8NqwAbN #retail #ecommerce Chain Store Age

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Vera Sidlova joined Affectiva's #HumanCentricAI podcast to talk about Kantar Creative Effectiveness Awards and what makes an ad truly effective. Listen to the podcast to learn and how you can apply these insights to your campaigns: https://lnkd.in/gN2DYnah #AdTestingAI #CreativeEffectiveness #Advertising #AdTrends #BrandStrategy #KantarCEA

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Sharing from #CMSWire- ICYMI a point of view on why agility is an important yet often overlooked capability for marketing teams. Learning and responding quickly to signals from your website ( along with other channels) requires giving your team the autonomy they need to make changes. It’s time to take control of your website experience- shift from writing IT tickets to building stronger connections with your website visitors.

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Monday means Best of MarTechBot on MarTech. 🤖 Today, MarTechBot helps a reader understand email tactics and CTAs for a lead generation program. Every Monday, Best of MarTechBot gives you can opportunity to see the bot in action, read the advice it dishes to marketers and see how improving the prompt impacts the answer. Read more from this week's Best of MarTechBot: https://lnkd.in/e2JCsAKt P.S. Sign up for the MarTech newsletter to get Best of MarTechBot, weekly job openings, perspectives from 70+ practicing marketers and more, delivered to your inbox. Sign up here 👉 https://lnkd.in/dGJkghCM #ai #aiinmarketing #leadgen #emailmarketing #marketing

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The #CDP and #DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences. https://lnkd.in/ekcTred4 From the CDP Institute Library.

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Understanding the customer journey is more complex than ever. Brian Brookhart, Senior Principal of Product Management at Amazon Ads, explains how full-funnel measurement strategies—like omnichannel tracking and multi-touch attribution—are helping advertisers drive better outcomes. The key to success is integrating data and embracing new measurement techniques.

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In a world of increasing cookie deprecation, privacy regulations, and budget constraints, #CMOs must be conversant in #data and data collaboration to drive growth for the business. Advancements in technology have made sophisticated data solutions more approachable for marketers. Empowered by these capabilities, CMOs and their teams can enhance #measurement, drive #insights, and ultimately, demonstrate how marketing fuels business growth. Data is not just a tool but a strategic lever for growth. And with data collaboration, CMOs can thrive in an environment where they can measure the real-time effectiveness of their marketing efforts, connect with customers on a deeper level, and drive higher conversion rates. Read my full take on unlocking the power of data for CMOs on @CXMToday.

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As connected TV takes on a growing role in the advertising landscape, it’s crucial for advertisers to navigate its fragmentation effectively. By proactively focusing on brand safety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape. #CTV #DigitalAdvertising

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One of my top articles on the *new* Audiencers' Collections shares benchmarks and best practices for unsubscription journeys Some of the key points to takeaway: > Don't hide the “Cancel” button – the publishers benchmarked here all included this button in the subscriber account page, often in a “Manage subscription” tab > Make use of this moment to provide alternative options to cancelling, such as changing to a different subscription offer or pausing for a month > Encourage your reader to reconsider and question whether they want to lose out on these benefits. This can be within the on-site journey but also in the grace period > Confirm cancellation on- and off-site, still allowing readers to reactivate their subscription in a few clicks if they change their mind > Importantly, create a dedicated paywall / acquisition strategy for ex-subscribers A must-read on The Audiencers: https://lnkd.in/e5bPdvjT

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Does your business struggle to access the right audiences when conducting market research, especially when your audiences are niche? Steps to Success: 5 Ways to Find Niche Audiences explores how to access the audiences you need with Cint. https://ow.ly/qMZA50Sin8J

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Unlock reliable, global data with Profiles by Kantar's Omnibus Surveys. 🌍 With coverage across 53 markets, robust sample sizes of 1,000+ respondents, and quick turnarounds with results in just a few days—you’ll receive diverse, actionable data to guide impactful decisions. Our Omnibus Surveys are perfect for one-off studies or regular tracking, helping you stay agile in an ever-changing market landscape. Start your next project with trusted data that drives confidence: https://lnkd.in/gCHaABEF #MarketResearch #GlobalData #KantarProfiles #OmnibusSurveys

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AdMonsters Content Director Lynne d Johnson moderated a session at the IAB Connected Commerce Summit on “How to Supercharge Your Creative Strategy with AI.” It was a game-changer. Key takeaways: Bridge Online & In-Store experiences to create a unified customer journey. Enhance Creativity with AI, but keep an eye on data-driven biases. Start Small & Scale up thoughtfully. Want to know more about the tools and strategies discussed? Read the full article to learn the ins and outs of crafting meaningful, AI-driven customer experiences. #AI #data #creative #identity #retailmedia #insidethebuyside

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The consensus is that our industry needs more compliance and regulation standards to keep AI in check. While we understand that this is a vital step forward, the evidence remains clear for why AI will fundamentally transform the way agencies work. We see it now almost every day with our work at Basis Technologies. Basis AI is a shining example of it! This is not just some “trend” for our industry or any other for that matter. It’s the new standard and landscape we’ll need to be ready to work in. #AI #Agency #BusinessTransformation

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Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.

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Attention marketers and agency pros: Align your data, teams, and results! 🗓 Save the Date: November 7th, 11 am ET Join Rebekah Garner and Alejandro Correa for an exclusive webinar hosted by AdExchanger: "Agencies and Marketers: Align your Data and Align your Results." We'll dive into the crucial role of data standards in driving collaboration and campaign success. 👉 Register here: https://lnkd.in/eB-BQByB And if you want to dig deeper, check out “An Agency Guide to Data Standards” – the perfect companion resource on your journey: https://lnkd.in/e-yGWycx #Webinar #DataStandards #AgencyMarketing #DigitalMarketing

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