Cecelia Carrera

Flipped open my PPAI - Promotional Products Association International magazine this morning to see this feature on what I like for Back to School promos. My biggest advice whether you’re a promotional products buyer or fellow salesperson in the promo industry? Know what the goal is 👏. What promo you should use for students is different than for teachers, and is different than parents of school age children. Thanks for the great article Rachel Zoch!

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What are the impacts of having a quality sign for your business? Well, according to a study done by the University of Cincinnati, good signage: 📈 Drives in-store traffic 📈 Implies quality 📉 Can cause loss of business or consumer frustration when not placed properly or the text is too small 📈 75% of consumers agree that the first thing they notice about a new local business is it’s signage 📈 29% of shoppers make store choices based on the information communicated by store signs 📈 33% of shoppers have been drawn into an unknown store based on the quality of it’s signage Get a quote from us today at https://lnkd.in/e58eGdX #HighQuality #NewSigns #BusinessSignage #FamilyBusiness

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It's never too early to begin preparing for holiday gifting orders! PPAI - Promotional Products Association International surveyed more than 500 consumers to dig deep into what types of holiday gifts they prefer, the importance of personalization, and how gift-giving influences brand perception. #GiftGiving #PromotionalProducts #CorporateGifts

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New on the Keep It Made USA blog -- an interview with Lisa Muller, Director of Marketing for Tec Labs, the company that makes the awesome line of Tecnu products for treating poison ivy and oak. What I learned: Tecnu has a huge loyal customer following. The company builds word-of-mouth by giving out samples and sponsoring outdoor events. And, everyone on the team has to answer the customer support line. Yep, you read that correctly! The Tecnu scrub is so effective at removing the oil that causes the rash, you can crawl through poison ivy. It's true! A race team proved it. Read the interview! https://lnkd.in/e79bigdm Plus, learn why poison sumac is the exception to the "leaves three, leave them be" rule. #madeinusa #americanmanufacturing

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The power of promotional products is undeniable! Remember to include promo products in your 2025 marketing plans to reinforce your key messages throughout the year. #iPROMOTEu #PromotionalProducts #PowerOfPromo

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✨ Top Five Promotional Products That Make an Impact! ✨ Want your brand to leave a lasting impression? From branded apparel to tech accessories, these picks will keep your brand front and center in the minds of your customers. Check out our latest blog on the top five promotional products that combine function, style, and staying power. 💼💧🖊️https://buff.ly/40kQ7CL #PromoProducts #BrandVisibility #MarketingTips #Proforma #PromotionalProduct

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ANOTHER great capabilty at RGI. 🚀 💥 Are you getting ready for an upcoming buyer meeting? 💥 Need a pitch deck? 💥 Need to look like an expert with your retailer? 💥 Need some concepts for your sales teams to use? Our creative services team is ready to help quickly. 💫 #buyermeeting #designideasthatwork #retailexperts

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In the supplement business, delays in communication can lead to costly issues. That's why manufacturer accessibility should be a top priority. Imagine having a product launch, → but hitting a roadblock with labels or production timelines. If your manufacturer is unresponsive, → that small fire could quickly become a major blaze. True accessibility means: → having a direct line to knowledgeable professionals who can promptly address your concerns without runarounds or delays. Look for a partner that: → Responds quickly during business hours across channels → Provides transparent updates and anticipates needs → Can rapidly loop in subject matter experts Don't settle for manufacturers that treat you as just a number. You deserve a partner that understands your business urgency and has the resources to match it. Test accessibility upfront during the vetting process. *** Check out my free guide that teaches you the 5 steps process for building a successful supplement brand(link in the comments)

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Our goal at iPROMOTEu is to help Affiliates like Naomi Bodway grow their businesses and realize long-term success!   #iPROMOTEu #TestimonialTuesday #PromotionalProducts #promotingyoursuccess

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🎙️Storytelling is key to successful Brand Marketing, but how do you leverage in the packaging supply channel! Digital Advertising Director of Labels & Labeling / Informa Markets, Randy Kessler and I tell you the components of a package that you should play a part in! ✅ Informa | TheRiot Agency #marketing #growth #linkedin #social #content #packaging #qanda #ama #brand #marketing #storytelling #brandstory

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Spring is the season for new growth, both in nature and in the world of business! 🌷🌻 Today’s Baer Necessities Blog post goes over some great ideas to refresh your marketing tactics and prepare for the warmer months ahead. Visit our blog to read more! https://lnkd.in/dzT4WWBn

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It's time for Episode 199 of the Promo UpFront #podcast! This time Bill Petrie and I chat about the PPAI - Promotional Products Association International "Cool Stuff List," the FTC ruling on non-competes, the lost art of "reading people," and much more! Watch or listen...and let us know what you think! #marketing #branding #noncompete

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Why choose promotional products? They offer a powerful way to connect with customers, share a unique narrative, express gratitude, and drive specific behaviors. This strategy not only boosts brand awareness but also enhances recognition and equity. #PromotionalProducts #PromotionalProductsWork #iPROMOTEu

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Unlock new insights into manufacturing marketing with my latest post, "Why Manufacturing Marketing Strategy is More Than a Checklist." Explore how a strategic approach can push your marketing strategy beyond just ticking boxes. Read more at https://buff.ly/4ilmDeL. #ManufacturingMarketing #ManufacturingMarketingStrategy

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