Chris Burd

Join Prevalent on August 7 to learn how to improve cross-functional collaboration and strengthen your TPRM program. The session will cover strategies to centralize TPRM activities, unify processes, establish a single source of truth, and increase visibility into third-party risk intelligence. #TPRM #VendorRisk #RiskManagement

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Tomorrow at 10AM Pacific I'm hosting a live webinar about how to build high-converting lead lists. In my experience, 80% of your success in sales comes down to who you're targeting in the first place, but this topic doesn't get much love in the popular discourse. So, tomorrow we'll dive into how to build highly segmented, targeted lists that will set you up to have meaningful conversations with your prospects. Dropping the registration form as a comment — hope to see you there!

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You wouldn't marry someone after the first date. Same goes for choosing a security vendor. Check out this episode where Kevin Lancaster talks about the importance of doing your due diligence before going all in.

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Are you still relying on periodic security assessments post-breach? Our latest whitepaper highlights why this might be a risky move and how #NodeZero's autonomous approach can better secure your digital assets.

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Great article authored by Sumo Logic John Visneski on how to spot AI-washed solutions and evaluate the best #AI #security solutions for your organization's needs.💡

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Don't miss this webinar on July 25! 📅 A vital part of your TPRM program is understanding the amount of risk your organization is willing to accept from vendors, suppliers, and other third parties. But with all the variables to defining third-party risk appetite and risk tolerance, how do you know which is the best approach for your organization? #TPRM #VendorRisk #RiskManagement #RiskAppetite

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Many of the most sophisticated cyberattacks starts with #phishing, in its many variations. On this podcast, Dor Eisner - Guardz Co founder & CEO speaks to Steve Taylor on the critical role #MSPs play in educating their clients to prevent such attacks. Share to help more MSPs and their clients in this battle

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🚫 Want to control who sees your directory listings? Learn how to restrict access effectively! From setting permissions to creating private listings, here’s your guide to maintaining privacy while ensuring the right audience has access. https://lnkd.in/gFBSJTZD #directorylistings #contentrestrictionplugin #WordPress #listings

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Access an expertly curated compilation of top resources focused on open source license compliance, the Software Bill of Materials (SBoM), and establishing your Open Source Program Office (OSPO) >>> https://gag.gl/53ZOQ9

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Do we really need ANOTHER cybersecurity vendor discovery platform? Most security practitioners aren’t actively looking to buy, anyway. Yet, vendors keep showing up with polished decks, automated follow-ups, and cookie-cutter pitches. News flash: Practitioners tune them out. What if vendors stopped selling and started LISTENING? What if they systematically COLLABORATED with practitioners—not to push products, but to deeply understand their challenges, their goals, and how they could truly ENABLE THE BUSINESS? Imagine the impact: Fewer wasted dollars. More meaningful connections. Actual solutions to real problems. Instead, we’re stuck in a loop of noise, misaligned priorities, and missed opportunities. This hit me hard during my latest conversation with Ben on our latest episode of Audience 1st Podcast. Link to the episode in the comments below. ⬇️ Take a listen, and let me know: What’s stopping us from doing better? #cybersecurity #marketing #sales #gtm #customerresearch #cybersynapse

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Just because you're in a specific industry, doesn't mean you should get marketing inspo from that industry. In fact... I'd recommend you don't look at other brands in your industry, or you'll blend in with everyone else. Thought about this after a conversation yesterday with Michelle Wong about where we get our inspo as tech/security/B2B marketers. I realized I listed off an NFL team, cereal brand, NPS, car insurance, and various illustrative comics... but not a single tech/security brand. And I'm still not sure I could name a tech/security brand that inspires me 😅 Can you? #MSP #managedservices #techmarketing

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Looking for a way to stay cool? Grab a popsicle and catch up on the latest issue of the AuthZ newsletter. If you’re an #identity or #authorization enthusiast, this weekly digest is a must read. Subscribe and share!

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I'm hosting LeanAppSec Live next week, join me and you'll be in the running to win a Millennium Falcon LEGO set, also, you get to listen to my jokes - which the team can't stop me from telling (they've tried). AppSec pros, this one is for you. Attend the full day virtual event or hop into the specific sessions that matter most to you. Here's what's coming up: 9:00 AM PT: Building a Proactive Security Culture with Dustin Lehr 10:00 AM PT: Using Compliance as a Driver for AppSec with Brandon Sterne and Chris Hughes 11:00 AM PT: Why AppSec Priorities Shift featuring Jamie S., Camilla Odlund, and Darren Meyer 12:00 PM PT: Why No One is Fixing the Vulnerabilities you Find with James Kirk, Alex Olea and Jenn Gile And yes it will all be recorded. Gotta be there to win the Falcon though! Secure your spot before the Falcon flies off! https://lnkd.in/gXCCZsXY #AppSec #Compliance #Cybersecurity #DevSecOps

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How do you go fast and still maintain a good identity security posture? Here's three changes that can help!

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Persuading cybersecurity buyers is hard. Getting through to cybersecurity marketers is harder. It's ironic. Don't you think? Those who should listen most are often the hardest to permeate. The consequences? → Ineffective solutions → Market misinformation → Innovation stagnation → Reduced trust → Operational inefficiencies → Talent drain So, what's the fix? Break this vicious status quo cycle. Step out of your comfort zones. Offer grace to each other. Engage in real talk with the very people you are trying to persuade. Collaborate with them. Make WAY better decisions TOGETHER. (Sorry for the FUD and the rant - it'll probably be one of few this year). But...amirite? #cybersecurity #marketing #customerresearch #audience1st

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According to Gartner 73% of #CMOs indicate that "marketing is being asked to do more with less" and 64% indicate they there is "not enough budget to execute the 2024 plan" https://lnkd.in/e6zm9Ztq #CMO #Marketing #DemandGeneration #LeadGeneration #MarektingStrategy

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Our upcoming live 2-part webinar, SEO Accelerator: Theory to Practice, will explore both the “why” and “how” of competitive analysis. Whether you’re new to SEO or looking to sharpen your skills, this webinar has something for everyone. 

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