[Amanda Smith]’s Post

Elevate Your Marketing Game with Reciprocity! Discover 5 Killer Examples to Boost Engagement and Drive Sales! Ready to Unleash the Power of Giving? Let's Dive In! https://lnkd.in/gCH_MuzW #MarketingTips #Reciprocity #gifts #personalise #value

A survivor's guide to Q4 marketing monsters. Warning: commonly spotted during annual planning meetings 👻 Which one haunts your department? 👀 #B2BMarketing #MarketingStrategy #MarketingHorrors #HalloweenMarketing #SpookySeason #MarketingLife #B2BMarketers #HalloweenVibes #Q4Marketing #SpookyMarketing

𝙍𝙚𝙖𝙙𝙮 𝙩𝙤 𝘾𝙧𝙪𝙨𝙝 𝘽𝙡𝙖𝙘𝙠 𝙁𝙧𝙞𝙙𝙖𝙮? 𝙎𝙩𝙖𝙧𝙩 𝙉𝙤𝙬! Discover what your customers love most. Scope out your competitors' game plans. Lock in your marketing calendar for a stress-free, successful launch. Don’t wait—your biggest sales day of the year starts with early prep! #BlackFriday2024 #MarketingStrategy #SmallBizTips #PlanAhead #BusinessSuccess

Looking to differentiate your offering in a way that is instantly valued by your customers? Scroll through your competitor's reviews. You gain access to a gold mine of information about what customers value, what is missing, and what annoys them about another provider's approach. From there, determine how to best position yourself as the better fit, avoid future complaints, and gain the trust of those looking for a #brand with their ear to the ground. Plus, reviews can offer a good laugh (especially when they’re not about you). agencyatlas.ca

To like or not to like - Loyalty programs Most businesses don’t know how to use this absolute stunning marketing hack. It’s hard to crack and harder to continue But the returns are 🤌🏽 #business #marketing #growthhack #loyaltyprograms #retention

Compete on excellence, not discounts. In marketing, competing on price with an inferior product is a dangerous game—a race to the bottom that no one wins. As Robert Cialdini discusses in Pre-Suasion, undercutting competitors can be tempting, but it often misses the mark. If your product is genuinely superior, be realistic about showcasing its worth. Highlight the unique benefits, quality, and value that set you apart. When your offering is truly better, you don't need to join the price war—your customers will recognise and appreciate the difference. #MarketingStrategy #BrandValue #PreSuasion #CompeteSmart

During one of our autohood branding campaigns, we caught a vendor faking installations and using photoshopped images as proof. We red-flagged and blocked them, didn't charge our client, and refused to pay the vendor. Know how to protect yourself from such scams. We know how to spot fraud and protect your campaigns! This is our assurance to you. #autohoodbranding #autohoodadvertising #marketing #advantageintegratedmarketing

The most treasured message as a marketer I always try to convey my team - how to think like a customer. Most of the time, we are only engrossed to scrutinize what we are doing and what we want to sell. However, the most competitive question should be what customers are not getting. It will contribute utmost to recognize the breach where we can guarantee the finest application of SAVE (Solution-Access-Value -Engagement) to bazaar our product/services. #marketing #customerisalwaysright #4Ps #SAVE

🎄BFCM🎄 needs a makeover. This is the ONE time of year I actually visit my Spam folder on purpose. (And frankly, today's visit was disappointing). Considering that so many business are teeing up their DEAL OF THE YEAR, it looks like a # of BFCM promotions were picked out of a hat *simply* because they needed something to sell. -> $10 OFF? -> 15% OFF? -> BOGO? That's it? Really? Where are the offer glow-ups? It's easy to pick the easiest solution. 💸 -> Maybe we promote and launch whatever we have the bandwidth for -> Maybe the product with all the funnels and creative ready gets to be "the chosen one." -> Or maybe you wanted to test the market and see if there are any takers. That's totally fair. ✔️ But whatever you decide to promote and sell - it still has to make sense. ⤵️ I'm *not* against taking the "easy road." But make sure you ask this question: Who is the easy road easiest for? Your or your prospect? ✔️ Does your offer make it easiest for your prospects to say yes? ✔️ Does it make their life easiest? ✖️ Or is simply easiest for YOU to implement? ✖️ You still need to look at your voice of customer research and, no, NOT just the testimonials. (That's the curated "best of" feedback). No, your customer doesn't have to be exhaustive. Yes, you can still test the market. If you already have the funnel up and running - by all means, go ahead and see if there are any takers. Just be aware that selling for the sake of selling without a customer-informed strategy could bruise hard-win trust and your brand rep. - especially if your offers are tone-deaf to what they need most and what's going in your life. TLDR; You mitigate risk with informed decisions and insights that come from the people you want to *actually* buy your stuff. #BFCM #offeroptimization #customerresearch #voc #productmarketing

PROMOTIONAL SMS With a Single Click you can Increase your Brand Awareness, Promotions, Discounts and Offers. #sms #bulksmsprovider #bulksmscompany #mobilemarketing #smsservice #smsapi #Business #Message #daffy #daffytel