Catherine Campbell

Ever wonder why certain brands just feel right? It’s all in the colors! From bold reds that shout "Buy now!" to cool blues that whisper "Trust us," color psychology is the secret sauce behind smart marketing. Learn how understanding color can boost your brand strategy! #MarketingTips #ColorPsychology #BrandStrategy #VisualCommunication #DigitalMarketingAgency

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🌟 Trailblazer Spotlight: Michael Bartley Practice Director at Brands2Life 🌟 Ever thought about switching careers but worried you might be too late? Let Michael Bartley's story inspire you. After a solid 11-year stint in asset management, at 33, Michael decided it was time for a change. He jumped into the world of public relations with zero background in the field—talk about a bold move! 👏🏾 "I was keen to pursue a career in a field I felt passionate about, Public Relations. As you can imagine, it was a difficult industry to get into for a 33-year-old with no previous, relevant experience. After six months I finally got an opportunity at a boutique agency in Fulham – it was effectively an intern position, but I was fuelled by will, determination and an indomitable spirit to succeed." Now, a decade later, Michael isn't just making it; he's making waves as a Practice Director at Brands2Life, leading in the tech and digital space. 🌟 🔗 Curious about how he did it? Check out the link below for the full scoop on Michael’s journey from financial services to frontlines of PR. His path proves it's never too late to chase what you love. https://lnkd.in/gqsDtkiU

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Promotional products have been a staple in marketing for decades, used by companies worldwide to establish brand presence, build customer loyalty, and boost awareness. But while the idea of branded giveaways isn’t new, the promotional products industry has transformed significantly over time. As businesses adjust to changing consumer preferences, technological advancements, and increasing demands for sustainability, promotional products have shifted from basic, logo-stamped items to sophisticated, thoughtfully crafted brand assets. In this article, we’ll take a look at the history of promotional products, explore the shifts in consumer expectations, and see how technology, sustainability, and personalization have changed the landscape for businesses aiming to make a lasting impression. https://lnkd.in/givQmUZ2

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Core values are a company's deeply ingrained principles that guide every decision and action. QSP's cultural cornerstones that drive us forward: ✨ Creativity ✨ Integrity ✨ Accountability ✨ Growth ✨ Curiosity These values are at the heart of everything we do—from delivering high-quality promotional products to building lasting relationships with our clients. They shape our journey and fuel our success. #CoreValues #CompanyCulture #PromotionalProducts #Team

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Every brand has a story, but how do you know if yours is hitting the mark? Measuring the impact of your brand story is essential to ensure it resonates with your audience and drives the desired results. Let’s explore the key metrics that matter and how branded merchandise can amplify your narrative. First, consider engagement rates. How are customers interacting with your content? High levels of comments, shares, and likes indicate that your story resonates with your audience. Engaged customers are more likely to connect emotionally with your brand. Next, evaluate brand recall. Do people remember your story? Conducting surveys or social media polls can provide valuable insights into how well your audience retains and relates to your brand narrative. Customer loyalty is another critical metric. A compelling brand story fosters loyalty by creating a deeper connection with customers. Loyal customers not only bring repeat business but also act as brand ambassadors, spreading your story further. Emotional connection plays a significant role in the effectiveness of your brand story. Analyze customer reviews and feedback to understand the emotions your story evokes. Finally, look at sales growth. Ultimately, a great story should drive sales. Compare sales data before and after launching your brand story to measure its impact. An increase in sales indicates that your story is not only resonating but also converting. Now, let's talk about the role of branded merchandise in reinforcing your brand story. Branded merchandise isn't just about placing your logo on a product. It's about creating items that embody your brand's values and narrative. Whether it’s a sleek water bottle for the eco-conscious or a quirky t-shirt for the fun-loving, your merchandise should tell your story. Measuring the impact of your brand story involves tracking engagement, brand recall, customer loyalty, emotional connection, and sales growth. Pair these metrics with well-designed branded merchandise to create an unforgettable brand experience. #BrandStorytelling #BrandStrategy #MarketingInsights #BusinessDevelopment #CorporateNarrative #BrandedMerch #BrandedMerchanidse

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Modern buyers want brands to have a purpose and stand for something. Brunner's Patrick Culhane , VP of brand strategy, explains why it's important to be a brand for humans and focus on genuine human connections. Read more and get access to the full presentation. 👉 https://bit.ly/4bJrQcp 👈

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Ryan Malkin was quoted in the "Guide to Alcohol E-commerce Strategy in 2024" prepared by Park Street and shared great insights regarding e-commerce laws and regulations. He emphasizes the importance for brands to "make sure they are working with third-party marketers that are reputable and have the biggest network of retailers possible." This highlights the need for valuable insights into market trends and consumer behavior. The alcohol industry has been slow to adopt e-commerce due to regulatory complexities, but the COVID-19 pandemic accelerated digital purchasing. IWSR predicts a 7% annual growth rate for e-commerce in the sector from 2023-2027. E-commerce has become crucial for a comprehensive omni-channel strategy, offering benefits like enhanced brand recognition, consumer insights, efficient product launches, and measurable marketing. Despite regulatory challenges, the strategic implementation of e-commerce can yield significant benefits for the alcohol industry. That's why it is so important to pay attention to these processes and develop effective e-commerce strategies. Thank you Park Street for including us in your comprehensive and beneficial guide. Read the full guide ⬇️ #LiquorLawyer #DrinksIndustry #Regulations #AlcoholCompliance #Ecommerce #BeverageIndustry #AlcoholIndustry #AlcoholEcommerce #Innovation #Strategy

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TGIF, it's #FridayFeet! 🙌 Did you know? 55% of consumers are more likely to buy if they love a brand’s story, 44% will share it, and 15% will purchase immediately. (Headstream Brand Storytelling Report) This means that you should stick to your "why". 💪✨ #Digitalfeet #digitalmarketing

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A funny competitive comparison email from Liquid Death. This team knows how to stir the pot and they don’t hold many punches 😄 in this email where they compare some big soda brands to their products. We like the dark theme, animation, and use of live HTML text. 🎉 View the full email here → https://lnkd.in/g92yPkws #emaillove #emailmarketing #emailgeeks #emailmarketing101 #emailmarketinginspiration #inspiration #design #emailmarketingtips #emailmarketingstrategies

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🍩 Digital attribution: the junk food of marketing measurement 🍔 Junk food is so dang tempting because its heavy in ingredients that use to be rare. Namely fat and salt. Many of us are hard-wired to enjoy junk food in quantities that impair optimal health.   Digital attribution is similar.   Digital attribution tempts us because it is heavy with frequently updated and detailed marketing data. Again this was historically rare, so our brains are drawn to the high density data. It is tempting to use for decisions, even when it is completely inappropriate for a given decision.   Now I am not saying you should never use digital attribution just like I would never advise anyone to never eat junk food. But moderation is key as is the role of mindful consumption…   All opinions are my own.

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Sleeper tip to improve your e-commerce marketing: Tell customers that you enjoy making your products. I just came across this Journal of Marketing study in which researchers found: - buyers are willing to click, convert and pay a higher price for a product or service when the seller signals they enjoy producing it - surprisingly, sellers are more likely to charge less for their product or service when they say they enjoy producing it I love when there's proof that brand storytelling effectively can lead to better business results. How can you use this in your marketing? If you create your own products, talk about how much you and your team enjoy the process of creation. Make sure you're authentic, though, and only doing so if you actually enjoy what you're doing :-) And then, once that's finished... Charge more. See the study here: https://lnkd.in/efudpDZC #ecommerce

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Chewy's keyword targeting capabilities continue to be one of the biggest challenges of managing the platform.  Brands don’t have the option to target specific keywords and can only bid on the category as a whole, adding bid multipliers to priority keywords. That said, Juan Munoz Dominguez, one of the retail media managers here at Acadia, has been testing a workaround that is showing some real promise: 1️⃣ Create new KW targeting campaign 2️⃣ Drop product bids to the minimum 3️⃣ Add priority KWs 4️⃣ Add high multiplier to said KWs This will allow us to prioritize keywords through the modifier, while limiting the exposure at category level. 

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This reel isn’t just about how Crocs became iconic, it’s a lesson in the power of comfort and embracing trends! ✨ Want your brand to experience similar success? We can help! Our data-driven strategies and creative ideas will turn heads (and turn clicks into conversions). DM us to chat about how we can help your brand ! #crocs #comfortfashion #digitalmarketing #marketingagency #creativestrategies #databasedmarketing #successstory #growthhacking #performancemarketing #metaads

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Consumers continue to be stringent about their purchases. 63% of consumers in the survey are buying private-label or low-cost brands over named brands this year, compared to 65% the previous year. As many as 70% of consumers say they are making fewer impulse purchases and 66% are cutting back on non-essential items, compared to 73% and 69%, respectively, in the previous year. Jeff Gennette, CEO of US retail group Macy's, notes that, over the past several quarters, Macy’s customers have pulled back aggressively on discretionary purchases and have generally become more deliberate in their purchasing behaviors. “As we plan the remainder of the year and think about 2024, we remain cautious of the pressures impacting our customers, especially at Macy’s, where around 50% of identified consumers have an average household income of $75,000 or under.” Source: What matters to today's consumers 2024 | Capgemini Global Report #ConsumerTrends #RetailInsights #PrivateLabel #BudgetConscious #ShoppingBehavior #DiscretionarySpending #RetailStrategy #ConsumerPreferences #CostSavings #MarketAnalysis Tim Bridges Lindsey Mazza Kees Jacobs Owen McCabe Bhavesh Unadkat Jerome Buvat Subrahmanyam KVJ Marisa Slatter Sumit Cherian

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