Julie Spear’s Post

Do NOT use these match types in your Amazon PPC! We've tested them across multiple accounts in various niches, they do not do well. It's the equivalent of "close- or loose-match" auto targeting, in which case you should just use an Auto campaign. It doesn't make sense (from a strategy perspective) to have a manual keyword targeting campaign with an overly broad, shotgun-approach to targeting search terms. Just FYI. #amazonads #amazonppc #amazonbusiness #ams #fba #amazonadvertising #amazonseller #amazonppctips

Just came across the Theme based targeting for Sponsored Brands on Amazon🎯 Amazon Ads just introduced 2 theme-based targeting options while setting up the SB campaigns. 1. Keywords related to your brand targets a set of keywords that are often use to search for brands and promote brand impressions. 2. Keywords related to your landing pages targets a set of relevant keywords that drive traffic to a brand store page or product detail pages. Should be interesting to see how this works out as Amazon claims this to take out the manual process of adding and negating KWs in camapaigns. Do let me know in the comments if you have seen any insights post this feature deployment. #AmazonAds #ThemeTargeting

If you are letting Google auto-apply whatever they want, you aren't doing due diligence on your Google Ads accounts. Google is going to do what is good for *them*. As an ad account manager, *you* know what's best for you and your clients. There are certainly some options that can make sense, depending on your goals, but I would highly caution you to not coast on your ad accounts because it's "easier".

Post 1: Product Targeting vs. Keyword Targeting – The Key to Outranking Your Competitors Are you still relying only on keyword targeting for your Amazon ads? It’s time to take your strategy to the next level! Product targeting allows you to place your ads directly on competitor product pages, giving you a chance to win over customers who are already in buying mode. Combine this with the right mix of keyword targeting (broad, phrase, and exact match), and you’ll be reaching shoppers at every stage of their journey. Quick Tip: Use product targeting to appear on pages of top-selling competitors, and leverage exact match keywords to maximise your conversion rate. Wondering how to optimise your bidding strategy for even greater results? Stay tuned for my next post where I'll share insights on dynamic bidding and how to win the best placements! Follow my page so you don’t miss out! #AmazonAdvertising #ProductTargeting #eCommerceTips

Before launching fixed bid exact targeting campaigns, which can be costly, we recommend informing clients that this strategy may result in higher (ACOS). However, fixed bid can be effective in improving keyword rankings, as it allows for more control over ad placement and bidding. By setting exact bids, you can increase visibility and drive more traffic to your product listings, potentially leading to higher organic rankings and increased sales. #amazon #advertising #ppc

This tool F*cks up your remarketing And a lot of people have it on 😭 (thanks to Thomas Eccel for flagging again) I'm talking about optimized targeting This future is going beyond your targeting setting... This is something you do not want if you remarket your audience! How to check if Google messed up your campaign? Yes I'm talking about messed up because this future is on by default 😭 Log in to your Google Ads account and click the Campaigns icon. In the Campaigns drop-down menu, click on Ad groups. Use the filter bar to select the campaign that contains the ad group you want to adjust. Select the specific ad group you want to modify. Click on the Settings tab. Alternatively, you can click the gear icon next to the selected ad group in the table to open the Settings panel directly. In the Settings panel, expand the "Optimized targeting" section. Uncheck the checkbox to turn off optimized targeting. Click Save to apply the changes. #PPC #SEA #Ads #GoogleAds

My biggest targeting tip for Google Shopping ads: (Especially on a fresh account) Run through your search terms OFTEN Especially in shopping campaigns since there is no technical keyword targeting. You want to make sure your ads are reaching the right people. You don't want to be paying for irrelevant clicks so utilize your negative keywords.

Exploring Keyword Group Targeting in Amazon Sponsored Products: Amazon recently introduced Keyword Group Targeting for Sponsored Products, and it's a game-changer. This feature allows advertisers to organize related keywords into groups, creating more focused and efficient ad campaigns. By grouping similar keywords, you can reach a more relevant audience, boosting conversion chances. It also simplifies performance analysis, as you can optimize campaigns by keyword group rather than individual keywords. Additionally, it ensures budget efficiency by allowing you to allocate spending based on the performance of different groups. One interesting observation is that this targeting type doesn't lead to Product Detail Pages, which can impact your ad strategy in a positive way. Running these campaigns can also help uncover new search terms that you might not have previously targeted. Overall, Keyword Group Targeting is a promising feature that every account should consider using. Have you tested this feature yet? What has your experience been? Let's discuss and share insights! 💬 #AmazonAdvertising #Ecommerce #KeywordTargeting #DigitalMarketing #AmazonSellers #PPC #AdCampaigns #EcommerceGrowth #MarketingStrategies

Getting a great ROAS but business isn't growing? It's all because ROAS alone is a myopic metric. When we optimise our account long enough for ROAS, we will have most of our spends - targeting our own branded keywords & our own product pages - remarketing to our existing customers. What we will not have is new to brand audience & customers. It's important to understand an ad targeting a generic/competition KW isn't comparable to an ad targeting branded KW. We can fix this by 1. Proper categorisation of campaigns by their targeting (Ex - Branded KW, Generic KW, Competition KW, Remarketing etc) 2. Clearly defined budgets for each category of campaign 3. Different ROAS guardrails for each category with each category of campaign optimised separately. What am I missing?

🚀 Maximize Your Amazon Advertising Success with Targeting ACOS Tips!🚀 Struggling to nail down your Targeting ACOS on Amazon? Here are some expert tips to guide you to success: 1️⃣ Selecting Top Performing Variation: Focus your advertising efforts on your best-performing product variations. Analyze data to identify which ones are driving the most sales and allocate your budget accordingly. 2️⃣ Negative Targeting: Weed out wasteful spending by regularly reviewing and adding negative keywords to your campaigns. This ensures your ads are shown to the most relevant audience, minimizing wasted ad spend. 3️⃣ Optimize Bindings:Fine-tune your product listings and ensure they're optimized for search. Use high-quality images, compelling copy, and relevant keywords to increase visibility and drive more targeted traffic. 4️⃣ Choose the Right Compaign: Align your advertising campaigns with your business objectives. Whether it's driving sales, increasing brand awareness, or launching a new product, tailor your campaigns to achieve specific goals. By implementing these strategies, you can optimize your Targeting ACOS and unlock greater success on Amazon. Ready to supercharge your advertising efforts? Let's make it happen! 💪 Feel free to add other tips or share your experiences in the comments below! 📈 #AmazonAdvertising #TargetingACOS #DigitalMarketingSuccess #mfksolutions