Catherine Fisher

🔍 Is Your Content Stagnating? 🔍 Content often falls into disuse—created without a strategy, left outdated, and lost in digital clutter. Without a unified plan, valuable content sits idle, disconnected from brand goals and audience needs. Watch to dive into content strategy solutions that bring your content back to life, fostering cohesion, reuse, and measurable impact across teams. Don't let your content go unseen. Learn how strategic content can make a lasting difference. #ContentStrategy #ContentManagement #DigitalTransformation #BrandStrategy

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In our latest episode, Greg Gifford and I unpack the secret sauce behind a wildly successful content strategy. Spoiler: it’s all about trust, education, and a killer weekly video series. Here’s what you’ll learn: 🔹 Why authentic, educational content turns curious minds into loyal audiences. 🔹 How targeting the "quiet 97%" of the market (the ones not ready to buy... yet) can redefine your success. 🔹 A real-world story of turning content into search dominance in the automotive industry. Ready to push your marketing boundaries? Tune in now and start creating content your audience can’t resist!

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📅Mark your calendars! We’ve got another can’t-miss conversation for you about the future of #admeasurement on June 20 at 1 PM ET with ADWEEK. Join Haworth Marketing + Media’s Marnie Wirth, Mindshare’s John Shuck, and DISQO’s Stephen Jepson for a conversation about how top agencies conquer complexity in a siloed and fragmented media landscape. Get expert tips for more accurate targeting, personalization, and measurement. Learn how agencies champion silo-busting across media channels and full-funnel campaign insights. Register: https://hubs.ly/Q02z3RM70

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💡 7 Takeaways from "Real Talk with CMOs & those hiring them." Dariusz Paczuski, Kate Bullis, Mike Linton, and Robin Zucker share many insights during their CMOlist Session. Below are just 7 of them. 📺 Watch the full discussion for a deeper dive into these insights and more. https://bit.ly/45krxSY Let us know what stood out to you in the comments. 👇 #FutureOfMarketing #CMO #Leadership #BusinessGrowth #Innovation #MarketingTrends #AI #FractionalCMO #Teamwork

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How do you make sure your internal comms content doesn’t only inform, but truly connects with your employees? People are overloaded with communications in and out of the workplace, and brands need to find the human thread if they are to cut through the clutter. In her latest article, Sarah Cann explores how interactive, human-centred content - from livestreams to podcasts - will help you tell the stories which make an impact. #InternalComms #InternalCommunications #Livestreaming

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My Digital CMO software empowers CMOs and marketing leaders to systematically control and refine their marketing strategies. By aligning your vision with a unified customer journey, MDC ensures your initiatives are both strategic and impactful. Dive into the future of marketing management where strategy meets execution seamlessly. My Digital CMO software empowers CMOs and marketing leaders to systematically control and refine their marketing strategies. By aligning your vision with a unified customer journey, MDC ensures your initiatives are both strategic and impactful. Dive into the future of marketing management where strategy meets execution. https://lnkd.in/gWEZu-zJ

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🚀 Want to elevate your internal and external comms? We just published The Ultimate Guide to Hosting an Interactive Live Stream to help you transform passive viewers into engaged participants. Whether you’re planning a product launch, conference, or team meeting, this guide has you covered with actionable tips for creating your interactive live stream to boost engagement, build community or enhance your brand image. 🎯 Discover: - Key benefits of interactive live streaming - Step-by-step tips for a successful interactive live stream - How to choose the right platform and more! 👉 Don't miss out! Link to the guide in the comment section #livestreaming #AudienceEngagement #CorporateEvents #sparkup 

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How can brands transcend the traditional ad experience, break through the noise, AND stay on the pulse of culture? By meeting people right in their own group chats. Register now for GIPHY's ADWEEK Webinar to learn from our experts how to create conversational media people will *actually* want to share. https://lnkd.in/d5q44hXv

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The strongest PR strategies are driven by data. From gauging audience expectations to identifying timely media opportunities to keeping up with trends and competitor activity, research helps inform measurable goals to work toward. Our new blog explores six ways research can help your brand achieve PR success — check it out here: https://bit.ly/3xFMefJ

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Many companies are thinking about their content strategy and looking for momentary success. It’s what Leah Glass, VP of Global Marketing @ Convera, calls “one hit wonders”. To her, “consistency wins the day,” and we should stop posting only to go viral. Hear Leah share her thoughts on the challenges and opportunities of rebranding, establishing a solid brand foundation, maintaining authenticity and transparency in B2B marketing, and much more. https://bit.ly/3SJToaa #GrowthMarketing #FintechMarketing #fintech #TheFMLPodcast

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Many companies are thinking about their content strategy and looking for momentary success. It’s what Leah Glass, VP of Global Marketing @ Convera, calls “one hit wonders”. To her, “consistency wins the day,” and we should stop posting only to go viral. Hear Leah share her thoughts on the challenges and opportunities of rebranding, establishing a solid brand foundation, maintaining authenticity and transparency in B2B marketing, and much more. https://bit.ly/4dgwdwv #GrowthMarketing #FintechMarketing #fintech #TheFMLPodcast

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Here’s the content reality today: Sales wants a case study (any case study!), demand gen needed an ebook for their campaign yesterday, and the CEO is asking why you’re not ranking #1 for a related (but likely low-impact) keyword. The result? B2B brands publish more of the same old transactional content, instead of value-driven content that buyers crave, which would actually move the needle. In an ideal world, the content team has a clear North Star. Each deliverable they create has a clear strategy and purpose. Every content piece fits neatly with each other like a beautiful B2B SaaS jigsaw puzzle. They create a pillar piece of content every three to six months and socialize that content to ensure it’s meeting multiple needs across teams. A robust research report fuels assets for each of demand gen’s quarterly campaigns, proof points for sales outreach, and months of blogs and social posts. Take it from Chelsea Castle: “Your work is only as strong as your cross-functional bonds. Content marketing needs to be integrated within the entire business. Being integrated with other teams in the org is so important to achieving everyone’s goals. It’s a rising tide.” That’s the ideal state. Want more on the how? Read Amanda Jackson’s full guide on the Darkroom! https://lnkd.in/eCN24NJQ

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📈 Want to improve the financial impact of your media investments by up to 14%? 🎯 The key is expanding lead flow, accelerating marketing-to-sales lead conversion, and increasing trackable pipeline opportunities. We've identified the critical omnichannel sales channel support strategies to make it happen. buff.ly/3QNfNSZ #OmnichannelActivation #ABMStrategy #SalesAlignedMarketing #RevenueOperations #EmergedMediaChannels #ConnectedMediaStrategy

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Are your webinars building trust—or just taking up space on someone’s calendar? Those are the only two options. If your audience isn’t RSVPing, it’s not because they’re too busy It’s because your content hasn’t earned the right to ask for their time. A webinar is an investment, not just of their time, but of their trust. And if your content feels more like a hard sell than a value-packed conversation, your audience will move on. Consider this: Webinars only work when they build reciprocity—social capital that makes people want to say “yes.” Without it, you’re just another event invite they’ll skip. Watch the video to see how we help you build that capital and ensure your webinars hit the mark. #fintech #finance #business #technology #innovation #socialmedia #sales

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