Cassady Wehba

Starting a career in advertising can feel overwhelming, especially when you’re working alongside industry veterans. So how do you build confidence when everything feels new? 1️⃣ Keep learning: Attend webinars, read industry blogs, and follow the latest trends. The more knowledge you have, the more confident you'll feel. 2️⃣ Own your creativity: New voices bring fresh perspectives. Trust your instincts and share your ideas. 3️⃣ Celebrate the small wins: Did your idea make it into a pitch? Did you nail a presentation? Recognize your growth—it all adds up. Confidence in advertising comes with experience, but it starts with believing in yourself. 🚀 👉 How do you build confidence in a new role? Share your tips below! #CareerGrowth #CreativeIndustry #ConfidenceInAdvertising #TheGradientGroup #AdvertisingCareers

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Size isn't everything. With follower counts of 10,000 to 100,000, micro-influencers forge genuine connections and yield substantial influence within niche communities. Consumers crave authenticity, driving a shift towards relatable voices. Metrics show micro-influencers deliver higher engagement rates, signalling a significant shift towards relational marketing. Selecting the right micro-influencers requires a nuanced approach focused on brand alignment and relevance. read more in our latest blog: https://lnkd.in/dxUnfzM3 #influencermarketing #socialmediamarketingtips

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🚀 July 2024 Marketing Roundup: Campaigns That Captivated 🌟 Hello Linkedin family! This month saw brands pushing creative boundaries and connecting with audiences in powerful ways.  Here are some standout campaigns: 1️⃣ Kamala Harris's "Freedom" ad: A compelling blend of music and message  2️⃣ Nike's "Winning Isn't for Everyone": Redefining athletic excellence  3️⃣ Duroflex: Emphasizing sleep's role in athletic performance  4️⃣ HSBC's "Meal with a Movie Star": Bridging cultural gaps for Indian expats  5️⃣ Dove's "Mothermonials": Challenging beauty standards in matrimonial ads  6️⃣ Johnson's Baby: Leveraging star power with the Kapoor duo  7️⃣ SNICKERS: Bringing action to hunger with Rohit Shetty  8️⃣ Canva's "Dil se, Design tak": Showcasing design's impact on everyday moments 🔐Key takeaways: 👉Authentic storytelling resonates 👉Celebrity partnerships amplify messages 👉Addressing social issues builds brand loyalty 👉Innovative use of trends captures attention What campaign caught your eye this month?  Share your thoughts below! 👇 #MarketingTrends #BrandInnovation #AdvertisingInsights #July2024

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Utilizing a common thread sparked by an emotional consumer connection only serves to amplify a brand’s relevance across all touch points.

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Navigating the ever-evolving cultural landscape can be challenging—especially for brands looking to engage with the Black community authentically. In the first part of our CultureBeat series, Ashleigh Williams, explores how brands can build meaningful, lasting relationships with Black consumers. From addressing outdated stereotypes to fostering authentic, transparent conversations, learn the best practices for creating genuine connections and navigating cultural complexities. 🔍 Dive into the blog here: “Navigating the Nuances of Engagement with the Black Community Amid Shifting Cultural Dynamics” https://bit.ly/4gQ6pJD #MRX #MarketResearch #MulticulturalMarketing #BlackCommunity #DiversityEquityInclusion #ConsumerInsights #Insights

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Today's CMOs must balance data-driven insights with innovative strategies to stand out. Amid rapid change, focus on targeted messaging and a seamless digital experience. Stay ahead by developing leadership, analytics, and creative thinking skills. Marketing Charts | CMSWire | #cmoinsights #marketingevolution #digitalstrategy #Activate_ms

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Are you a CMO looking to optimize your marketing spend? Our latest guide on the "Cost of Revenue Ratio" offers practical insights and strategies to help you get the most out of your marketing budget. 📉 Learn how to track and improve this critical ratio to drive better results and grow your revenue. Read the full guide for actionable tips! 🎯 #MarketingOptimization #CMO #RevenueGrowth #MarketingBudget #FBDAgency #ROI https://bit.ly/3MvpsLx

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Our EVP of Social and Innovation dives into the evolving landscape of social with “The Power of Trend-Centric Social”. Learn how trend agility can increase business growth: https://lnkd.in/gmhZX5VF

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Sabrina L., Head of Strategy at Nuance Matters™, highlights why brands need deeper, more intentional marketing strategies in this piece by Ad Age 💡 explaining how 💬 “Being in culture demands an acute understanding of the many layers that form an individual’s identity, the multiple communities they belong to and important social and historical factors that shape their nuanced perspectives.” Read more at: https://lnkd.in/e92Ja6jJ #NuanceMatters | #GrowthMarketing | #CulturalRelevance

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** CMOs, Drowning in Marketing Data? ** 🛟 Stop treading water and chart a course for success with SQOR.ai. Unify your data, gain actionable insights, and say goodbye to data silos. Get a clear picture of your marketing performance and finally see what's driving real ROI. 📈 ✨ 🆓 Get a FREE 3-month trial & breathe easy! 👉 SQORLINKEDIN2024 👈 SQOR.ai saves you time ⏰ and money💲 by bringing all your marketing data together. Imagine spending less time drowning in reports and more time crafting winning campaigns. 🏆 #ActiveCampaign #Ahrefs #Amplitude #GoogleAnalytics #Asana #BingAds #Braze #Buffer #Canva #Clearbit #ContentFly #Contentful #ContentStudio #Convertkit #ConvertFlow #CreativeCloud #Customerio #emarketer #FacebookAds #FacebookPixel #Facebook #Figma #Flurry #GoogleAds #Heap #Hootsuite #Hubspot #JoinMe #Kissmetrics #Mailchimp #Metamarkets #Mixpanel #Semrush #SendGrid #Sumo #SurveyMonkey #TwitterAds #Vector #Vidyard #Wistia #Zendesk #ZohoConnect #Marketing #Leaders #CMO #Metrics #Campaigns #Data #VPMarketing #SQOR #SQORai #AI #BI #Insights #CSuite #VP #LP #NoCode #SaaS #B2B

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Is your #BrandIdentity a snoozefest? Make it stand out! This guide cracks the code on crafting a powerful #BrandVoice that resonates with your ideal customers. Find out how brands like Rhode, Converse, and Spotify are using the right brand voice to make their audience go gaga! Our blog has got the ingredients for brand success! Let's cook up something amazing! 🌟 #BrandStrategy #BrandBuilding #MarketingTips #DigiXLMedia

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Our Brand Health Insights Framework is an elevated approach that uncovers opportunities and helps brands achieve meaningful differentiation. Learn more in our ebook.

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Meta has launched Meta Credits, a new currency for purchasing virtual goods in Horizon Worlds! Discover how it works, the age restrictions, and what it means for the future of virtual economies. Will Meta Credits change the way we interact in the metaverse? Read more to find out! #Meta #HorizonWorlds #Metaverse #VirtualEconomy #DigitalCurrency #TechNews #VirtualGoods https://lnkd.in/dHGdGP-h

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Struggling to boost brand recognition, customer loyalty, or that emotional connection with your audience? Our brand strategists and semioticians are ready to help you tackle these challenges head-on. We’re all about creating bold, resonant strategies that bring your brand to life. Keep swiping to unlock Associate Brand Strategists, Oliver Wall’s top three tips for overcoming these hurdles and strengthening your brand's connection with consumers. Chat to our team today to find out how we can help your brand: https://hubs.la/Q02Y2GHQ0

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SheaMoisture proves that purpose-driven brands can thrive while giving back. With initiatives like the Next Black Millionaire Fund, they’re not just selling products but investing directly in communities that need it most. Nonprofits, take note—aligning your mission with genuine actions that uplift can deepen your impact and resonate with your audience. How is your organization creating change while staying true to its mission #PurposeDriven #SocialGood #CommunityImpact

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Unlocking the power of brand advocacy: In a landscape of 250M+ creators, authenticity reigns supreme. Advocates align values, drive engagement and amplify ROI. Shifting focus from influencers to advocates, can yield great KPIs for partners. It's time to connect authentically and prioritize meaningful connections over mere reach. Learn more: https://lnkd.in/e5ncShxi #BrandAdvocacy #InfluencerMarketing #AuthenticConnections

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Know your channels and platforms.

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