Measuring fundraising success isn’t just numbers—it’s insights. As 2025 approaches, nonprofits need to be strategic about data to drive impact. How are you aligning your metrics to maximize your mission? #NonprofitMetrics #DigitalFundraising #SmartStrategies
PlowShare Group
Advertising Services
Stamford, Connecticut 1,516 followers
We are in the business of delivering social good outcomes
About us
Founded in 1994, the PlowShare Group is in the business of delivering social good outcomes. Our mission is to deliver those results and use them as a force in building trust between our country’s core institutions and the people that they serve. We do this by delivering messages of credibility and humanity to those in the most need of them within environments and entities that share in those values and are trustworthy. We deliver more than $1 billion in free, donated media annually to our clients through the distribution of Public Service Announcement (PSA) advertising. PlowShare also utilizes innovative media outreach strategies to develop custom programs tailored to each client’s goals, objectives and budgets. Furthermore, PlowShare has developed a number of exclusive media partnerships, as well as a Paid/Pro Bono hybrid model, which provides media placement control during periods where targeted visibility is required.
- Website
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http://www.plowsharegroup.com
External link for PlowShare Group
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Stamford, Connecticut
- Type
- Public Company
- Founded
- 1994
- Specialties
- PSA Distribution & Marketing, PSA Usage Tracking & Reporting, Utilizing new technologies to maximize PSA reach & impact, Traditional and Digital Media buying, Nonprofit, Federal Government, Paid Media, Advertising, and Media Strategy
Locations
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Primary
Get directions
One Dock Street
Stamford, Connecticut 06902, US
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Get directions
805 King Street
Suite 404
Alexandria, Virginia 22314, US
Employees at PlowShare Group
Updates
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Micro-occasions—those small everyday moments like coffee breaks or commutes—are perfect opportunities to connect with supporters in meaningful ways. Don't forget to develop content and interactions that lead with empathy! How will your nonprofit tap into these moments to inspire action and drive impact in 2025? #MicroOccasionMarketing #NonprofitEngagement #SocialGood #PlowShare
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Addressable TV is a game-changer, reaching 40%+ of targeted audiences with precision. For nonprofits, it’s a powerful way to amplify your message and engage the right people at the right time. At PlowShare, we help nonprofits maximize these tools to drive impact. How will your nonprofit use addressable TV in 2025? #AddressableTV #TargetedAdvertising #FundraisingStrategy #PlowShare
Addressable TV Consistently Gets 40% Reach: CIMM
mediapost.com
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Video storytelling is a powerful way for nonprofits to connect with supporters and showcase impact. From emotional stories to campaign results, video builds trust and drives engagement. At PlowShare, we help create targeted video campaigns to amplify your mission. How will your nonprofit use video storytelling in 2025? #VideoStorytelling #DonorEngagement #SocialGood #PlowShare
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Even in a digital world, direct mail stands out with its personal touch and lasting impact. Combine it with digital tools like email follow-ups or social ads to reach even more donors. How is your nonprofit using both to make the most of this giving season? #DirectMail #DonorEngagement #HolidayGiving #SocialGood
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Corporate partnerships are key for nonprofits, especially during the holidays. From creating volunteer opportunities to leveraging workplace giving, these collaborations boost donations and long-term support. How is your organization working with partners to make a bigger impact this season? #CorporatePartnerships #HolidayGiving #SocialGood
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Podcasts are a great way for nonprofits to connect on a deeper level—sharing stories, building community, and creating meaningful connections. With low costs and wide reach, they’re a perfect tool to engage supporters. Is your nonprofit using podcasts to amplify your mission? If not, is this a part of your 2025 strategy? #PodcastingForGood #Storytelling #CommunityEngagement #DigitalOutreach
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B2B influencer marketing isn’t just for big brands—it’s a game-changer for nonprofits too. Partnering with thought leaders can boost trust, amplify your mission, and connect with niche audiences. How is your nonprofit using influencers to grow and build lasting connections? #InfluencerMarketing #NonprofitGrowth #ThoughtLeadership #DigitalStrategy
Influencer Marketing Works For B2B Customers
social-www.forbes.com
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This #GivingTuesday, we at PlowShare are proud to celebrate the incredible work of our nonprofit clients who make a lasting impact every single day. 🌍💙 From advocating for vulnerable communities to advancing public health initiatives, we've had the honor of amplifying their missions through creative strategies and impactful campaigns. Today, we encourage everyone to join in giving back—whether it’s through donations, volunteering, or spreading awareness. Together, we can make a difference. How will you give back this Giving Tuesday? Share your stories in the comments below! ⬇️
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Happy December! As another wild year wraps up, it’s a great time to make sure everyone in your organization stays connected to your mission. Simple things like open communication, regular check-ins, and linking personal goals to your bigger objectives can go a long way in boosting morale and avoiding burnout. What are you doing to keep your team aligned and energized during the holiday season? Let us know! #NonprofitLeadership #StrategicPlanning #TeamAlignment #HolidaySeason #SocialGood