Caroline Holleman

💡Are you leaving money on the table with your HubSpot setup? Most businesses only scratch the surface of what’s possible. Let’s change that. 📊 The truth is, most businesses only tap into a fraction (typically 20%!) of HubSpot’s capabilities, leaving untapped potential—and ROI—on the table. That’s why we created the HubSpot Accelerator Audit, designed to help you: ✅ Solve your data and process challenges ✅ Maximize your HubSpot ROI ✅ Build a system you can confidently maintain and leverage long-term Why Now? Q4 is the perfect time to audit your HubSpot setup and enter 2025 with a solid foundation for success. 💥 Special Offer: Get 50% off our Accelerator Audit (now $2000) if you purchase by December 15th. This includes: ✨ A complete audit and action plan ✨ 4 hours of implementation to address top priorities Let’s unlock the other 80% of your HubSpot potential. Book a call today! #HubSpotAudit #MarketingAutomation #HubSpotOptimization

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How do you ensure a consistent onboarding process? Specifically for HubSpot Partners. DON'T. START. FROM. SCRATCH. At the recent ⚡️SURGE⚡️ 🛠 Tom Wengler & David Rowland gave the Supered User Group a look at how they've moved beyond standardization.

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Want to maximize your HubSpot investment? Vonazon’s free HubSpot platform evaluation is here to help you hit your ROI goals! Get personalized recommendations, optimize your setup, and uncover untapped opportunities. Sign up today to ensure you're leveraging HubSpot to its full power: https://hubs.ly/Q02Pyxd80

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Want to maximize your HubSpot investment? Vonazon’s free HubSpot platform evaluation is here to help you hit your ROI goals! Get personalized recommendations, optimize your setup, and uncover untapped opportunities. Sign up today to ensure you're leveraging HubSpot to its full power: https://hubs.ly/Q02PykYR0

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Trying to prove account-based marketing (ABM) attribution? ABM measurement is a practice often easier said than done. But now, accurately pinpointing and attributing the success of ABM initiatives to specific high-value accounts is easier than ever. 👇 Madison Logic’s latest eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. Ready to prove your impact on your company’s bottom-line and create repeatable and scalable campaigns that convert your best accounts faster? Download the eBook, Metrics that Matter: Measuring ABM and Integrated Campaign Results: https://hubs.li/Q02VVHpl0 #abm #measurement #b2b #b2bmarketing #attribution #roi #revenue #sales #marketing #mops

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We're seeing a lot of funny-shaped funnels these days. Opportunities getting stuck in discovery. MQLs not converting to SQLs. You name it. We're seeing it. If you're dealing with issues in your funnel conversion, consider checking out this discussion. We walk through how to diagnose your funnel conversion issue and go about resolving it. We use real-world data to help you come up with an actionable plan to turn your funnel around. https://lnkd.in/dzGwGW6c

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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Looking for an easy in to your target account? If your buyer persona just hired someone new, this is a fantastic signal for outbound. Here's how to capitalize on it: Check out Garrett's quick walkthrough: 1. Sales Nav search targeting your ICP companies 2. Export to CSV, upload to Unify 3. Create a Play with our drag-and-drop Play builder that will enrich, prospect, and sequence on autopilot Pro tip: Include the new hire's name in your email to their boss: "{{Prospect Name}}, congrats on hiring {{New Hire Name}} for {{Job Title}}. Great addition to the team." We hope you find that helpful. Let us know if you have any questions!

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Every Marketing Ops leader's worst nightmare: having single contact opportunities ruin their attribution reporting 😱 Join our live demo to see how Traction Complete can evaluate campaign membership to: ✨ Determine when leads/contacts should be added to opportunities ✨ Auto-convert leads and add them as contact-roles on opportunities 📅 When: Friday, June 21st at 10 am PST / 1 pm EST Save your spot now and improve your campaign attribution in Salesforce 👉 https://lnkd.in/g3v4RXDX #Marketingops #DataManagement #CampaignAttribution

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Want your emails to perform better? If you’re using HubSpot, you can actually split test sequence emails. If you’re on Sales Hub Pro, you can write a few different versions of your emails and plug them in, then see which one performs better.  Over time, you’ll see which emails are connecting and which ones aren’t.But no matter what you’re doing in marketing, be sure to always test, measure, and refine. #EmailMarketing #ABTesting #SalesOptimization #HubSpotTips #SavageMedia

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Direct response marketing in B2B SaaS doesn't work. Especially in competitive verticals like HR tech. The buying cycle starts LONG before you realize. Stephen M. Lowisz had Rachel Weeks from MP: Wired for HR on the GTM Secrets podcast. She's brilliant at creating excellent lifecycle marketing strategies. Check out what she has to say about... - Lifecycle marketing as a whole - Brand awareness without paid ads - Unifying sales and marketing Get the full episode on every major platform. Link in the comments! #b2bsaas #marketing #b2bmarketing

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