Caitlin Ringwood

Looking ahead to 2025, OOH advertising is going to get even smarter and more integrated. With advances in measurement tools, geo-fencing, and real-time programmatic capabilities, OOH will help marketers enhance omnichannel campaigns and drive higher ROI. We can also expect immersive, AI-driven experiences and hyper-targeted messaging to transform interactive billboards, while OOH’s privacy-friendly approach continues to win favor with both brands and consumers. As budgets shift away from oversaturated channels, I believe OOH will become a bigger part of the mix, delivering more impactful, contextually relevant ads. #OOH #MarketingMix #ProgrammaticAds

70

3 Comments

Message me if you want to further understand what can be done to mitigate the impact to your analytics.

1

Another record-breaking quarter for out of home (OOH) advertising!   In Q3 2024, OOH ad spend hit an impressive $2.04 billion, a 4.3% increase compared to last year. Digital continues to shine, driving growth with a 7.3% year-over-year rise and now accounting for one-third of total OOH revenue.   Political advertising and top brands like McDonald's, Apple, and Amazon are continuing to double down on their investments to leverage OOH to engage audiences in meaningful ways.   As OOH continues to prove its effectiveness, the future of our medium looks brighter than ever.

71

As the advertising landscape continues to evolve, don't just keep up...THRIVE 🏁 Combine the power of CTV, email, and display advertising to: 👀 Capture and hold your audience's attention 📣 Reinforce your brand message 🏎 Drive conversions LBDigital >> Third party data that doesn't suck 🥤 #data #ctv #dsp #email #directmail #identity https://lnkd.in/eEiVtYGx

6

Tariffs are trending. Experience shows that already price sensitive consumers will take the hit if they are implemented. Here are some thoughts on what to expect and some ideas of how marketers can prepare for them. https://lnkd.in/exE-hTQ9

1

NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

5

Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

6

We don’t expect every new physicist to rediscover Newton’s Laws or Einstein’s theories. As marketers, we don’t need to reinvent the wheel. Your data-driven marketing can rely on datasets or tools sourced by industry experts.  Over at nickdoyle.com, I listed a few sources I’ve relied on for high-quality external data and tools that can be used to supplement your marketing efforts.  This is the kind of stuff that has been sourced and vetted by experts who have used extensive research and experience to locate marketing insights. What’s your go-to source for using new external data and tools? Share your responses in the comments below.

10

Baseball and more specifically #MLB has always been a hard pill to swallow for the many clients we've pitched it to over the years. Whether prior bad experiences, just plainly not seeing the value of the deal or our over-enthusiasm selling it in 😅 it always felt like a drag. With live sports getting the bulk of tune-in and engagement we've helped our clients unlock efficient and effective sport or sport adjacent opportunities on a local and national level. Tapping into Baseball or sports in general doesn't require your whole marketing budget. What it does require is identifying the right audience, setting the right KPI and bringing the right messaging. Curious to hear your strategies on tapping into Baseball / other sports fans for your brands! #swingbatterbatter

9

2 Comments

Dive into Verizon's Q1 Earnings & 5G Future! 🚀 Wireless growth vs. declining EPS. What's next? Can Verizon turn the tide? Discover the insights & risks of Verizon's 5G gamble. READ MORE 👉 https://lnkd.in/g5MbfNjm $VZ #Verizon #5G #TechInvesting

1

STAY ALERT WITH MDI ALERTS Our new MDI Direct media research and informed commentary service puts out a weekly Alert updating subscribers on new developments with our own, special, no nonsense, take on what they do and don't mean. Also included are many special reports with data we develop exclusively on subjects of great interest. You won't find anything like these elsewhere. So what are we talking about? The link, below, takes you to a section on our website that lists all of the recent MDI Alerts in chronological order. If you are really into media and its evolving impact as well as many media planning and buying issues, this list should whet your appetite. Take a look. https://lnkd.in/ezwk3WaF MDI Alerts mediadynamicsinc.com

1

Interested in understanding the intricacies of Attention in advertising? Curious about its correlation with clicks, memories, and driving sales? 🤔 Check out this insightful video where the CEO of Lumen Research Ltd delves into their attention model, a framework that we at Teads also heavily leverage. #Advertising #Attention #Marketing #Sales #Teads #LumenResearch

6

1 Comment

Good points by James Hercher to keep reminding retailers to self-check (haha) themselves and not let ad revenue destroy their shopper experience. I know retailers know this, but the slippery slope is way steeper for retailers than for entertainment media, where the content for ads barter has been ingrained in us. Unless retailers start offering free groceries for those willing to shift through unwanted ads, their shoppers will find a more enjoyable shopping experience.     My usual advice for retailers is to invest significantly more in ad inventory yield management techniques that optimize ad placements based on ad sales, product sales, basket sales, lifetime sales, and lost sales if you tilt the pinball machine.  Lean into the shopper’s explicit request, learned implicit desires, and their predicted moment/occasion. Relevancy matters, and its proven results justify higher CPMs and can differentiate you in a crowded retail media environment. Most importantly, never forget that happy shoppers underpin this all. Again, I know we all know this, but yet…   DM me if you want to brainstorm on how to improve your retail media AND shopping experience. 

6

Did you know? Click-Through Rates (CTRs) play a pivotal role in driving engagement and conversions across digital platforms. With insights into maximizing CTRs, you'll unlock a world of opportunities for amplifying brand visibility and audience interaction. 🔍 💻 https://bit.ly/3yjzziB #Intouch #CTR #DigitalMarketing #Engagement #Conversions #BrandVisibility #AudienceInteraction #DigitalStrategy #EmailMarketing #CTRInsights #OnlinePresence

1

Deciding where to advertise can be daunting, even for large companies! The options are seemingly endless and the technology in the ad space continues to evolve and expand at a rapid rate. I've taken a special interest in Conservative Media advertising options and we have clients advertising on or considering advertising on all of the Conservative channels mentioned in my blog post here. If you're interested in reaching this audience, let's chat!

6

2 Comments

Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

2

James Rooke, President of Comcast Advertising, discussed how the move toward simplicity can open TV to more advertisers and new opportunities at The Future of TV Advertising Global in London. #FreeWheelEmp

19

Global DOOH revenue in 2024 is expected to reach approximately $20.4 billion and nearly $30 billion by 2029. Out-of-home advertising has been used for centuries, but in the modern era, we're seeing it being enhanced with digital features. Today's advertisers can leverage DOOH's exceptional benefits, including: 1. Customized Targeting - DOOH can engage consumers with the right message at the right time 2. Programmatic Advertising - Advertisers can easily access campaign data 3. Personalized Advertising - DOOH can be more relevant to customers thanks to behavioral data 4. Higher Engagement - Advertisers can adapt their campaigns based on location, weather, etc. 5. First-Party Data - DOOH can help marketers place their ads in more popular locations for their target audiences Source: https://lnkd.in/eVxv6ePS #DOOH #Advertising #Marketing

30

3 Comments