Brittany Halldorson

“For more brands to gain favor from Gen Z, they not only need to be honest with their marketing, but they need to ensure they’re making a positive impact on the world.” I couldn’t agree more with Grace Dunlavy’s latest for Ad Age. #Authenticity is a MUST for brands looking to appeal to #GenZ. When deciding where to spend their money, this generation values honesty and accountability. Brands should be asking themselves: ✅ Does this campaign accurately reflect the goods and services we provide? ✅ Aside from the products we offer, how do we contribute to the communities we serve? ✅ Could we be doing more? Authentic marketing doesn’t just help us sleep better at night; it can have a ripple effect of positive change in our communities and demonstrate to our customers that we deserve their trust. https://bit.ly/4crbkOy #AuthenticMarketing #CSR #CorporateSocialResponsibility #MarketingTips #MarketingNews

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How are marketing leaders thinking about AI? Join Klaviyo's webinar on July 23 at 1 PM EST to hear insights from 600+ marketers at top brands about how they're using AI—and how they expect it to change in the future. Plus, hear from our internal AI experts on how they see these trends playing out. https://bit.ly/3y4oAda

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🎯 The evolving landscape of Gen Z & Gen Alpha consumer behaviors seemed to be a consistent theme at Advertising Week NY this year — one of the longest lines at the conference was even for a panel called “Gen Z hates your ads”. Not surprisingly, gaming made its way into many conversations for how marketers should be considering how to reach younger audiences. One key takeaway that stood out from Charles Hambro, CEO of GEEIQ: Gen Z spends more time on Roblox than TikTok, with branded experiences averaging 11 minutes of engagement on Roblox vs. 1.3 seconds on social media. Brands should take note—gaming is the future of personalized, authentic connection. https://lnkd.in/gCpiKMcG #GenZ #GenAlpha #Gaming #Roblox #AdvertisingWeek #BrandEngagement #DigitalMarketing

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Adrianne Pasquarelli of AdAge just published this piece with advice from veteran CMOs to rookies https://lnkd.in/e7-X_hAS This is exactly why Marisa Mulvihill and I created this quick guide for new CMOs, including What to Ask, What do Do, and Where to Look (might be time to update resources!): https://lnkd.in/er-dEYh9

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Come work with me!!!! I'm hiring a Sr. Content Marketing Manager. Here is why you should (and should not) want this job: Potential Positives: 1. This is a truly remote role - no bait and switch. 2. Tons of ownership of our brand voice and content strategy. We need someone who can create a compelling narrative and craft a plan for content that is meaningful to our audiences. 3. Scrappy and capable team. If you know me, you know I don't take these words lightly: this team is Good. Like, really good. 4. Sales leadership who believes in the power and partnership of marketing. 5. An executive team that is leaned in. They know marketing is a lever and are willing to lend their voices to help amplify our narrative. Potential Negatives: 1. You can't hide behind anyone. You own the content strategy. And you will be expected to own the content strategy. 2. You report to me. And my jokes are awful. And when I get stressed, I will sing in 1:1s. And sometimes I send too many gifs, and it elicits many groans. 3. Scrappy team. Pro and Con. We move fast. We test fast. We fail fast. Some people love it, but others hate it. Be honest with yourself on this one. 4. Individual contributor role. So if you're lookin to lead a massive content team, tis not this role. Know anyone? Are you that someone? Talk to me, goose.

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I always love the insight that Dela Quist shares, and here he describes understanding metrics (focusing on unsubscribes) based on customer engagement. I've long been a proponent of, and have advocated clients to use pre-set engagement segments to understand performance and watching movement between segments to understand the health of your program. Great read!

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🍪 The next challenge - cookieless targeting - will require a CDP (r)evolution for brands to realize value, drive growth and foster loyalty. Join Adobe's one and only Ryan Fleisch for this Adweek webinar on April 23rd and get all the insights from Adobe's research on both the brand and consumer views of CDPs. Discover what makes a CDP effective in a post-cookie landscape, and hear more about Adobe’s perspective including the long-term strategy of Adobe Real-Time Customer Data Platform. https://lnkd.in/d9jX4WTJ 

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Elevating brand experience through audience attention — Lancôme's campaign with Onyx by Outbrain sets a new standard for digital engagement. Discover how #AttentionMetrics and custom experiences led to a 57% boost in Attention Unit: https://outbra.in/48ZrZqi

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Building Trust or Driving Leads? Why the Best Marketing Strategies Do Both It’s surprising how often businesses treat branding and demand generation as opposing forces, choosing one at the expense of the other. But here’s the thing—both are revenue drivers, and both are critical for sustainable growth. ✅ Brand builds trust and loyalty. People want to buy from people—and businesses—they trust. A strong brand helps you create that emotional connection, making it easier to win customers and keep them coming back. ✅ Demand captures interest. It drives quick wins, filling your pipeline and delivering results today. This might sound like Marketing 101, but it’s a strategy that’s too often overlooked. In competitive markets, a strong brand isn’t just a “nice-to-have”—it’s what keeps your business human, differentiated, and resilient as new players enter. Check out my latest blog post https://lnkd.in/g4VJ8s2z to learn more about why brand and demand need to work hand-in-hand. (Yes, I just did that.) Would love to hear—how does your team balance long-term brand-building with short-term demand-gen goals?

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“It’s all about being a step ahead of the consumer. For example, if it’s football Sunday and a consumer adds tortilla chips to their cart, we want to leverage ads to immediately surface a complementary product like salsa. … It’s all about relevance and making ads feel more like engaging content." - Daniel Folkman At Gopuff, we are committed to empowering brands with tools to target specific audiences effectively. Our suite of tools and insights enables partners to reach new to brand (NTB) and lapsed buyers through digital search environments, ensuring personalized and tailored interactions. #retailmedia #marketing #personalization #advertising #commerce #commercemedia Read more: https://lnkd.in/e5icbYdz

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MAY I interest you in some exciting news for media folks? 🌼 Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. Kroger Precision Marketing is committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. Read more in ADWEEK (link in comments) #KrogerPrecisionMarketing 84.51˚ #RetailMedia #Programmatic

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Feeling like your marketing magic is fading in today’s digital maze? Fear not, LiveRamp's eBook "Demystifying Match Rates: Getting to What Really Matters," is your spellbook for success! Learn how to optimize ad spend, understand key metrics, and choose the best data collaboration partners.

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Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

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Read Kiana's summary of this article, it's excellent. Pinterest's growth is being fueled by #AI and shopability. Is Pinterest part of your current marketing strategy if you're trying to reach Gen Z? #hpmkt #andmorehpmkt

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50% Stock Value Snapped. Here is the CEO explanation: “You may be wondering why, with all of the progress we’ve made in our business over the last year, our share price performance has lagged the overall market,” Spiegel wrote Tuesday in the letter. “The answer is simple: our advertising business is growing slower than our competitors.” Snap, which is known for its Snapchat disappearing photo app, competes with Meta Platforms Inc.’s Instagram and ByteDance Ltd.-owned TikTok, which are popular with young people and have larger advertising businesses. “ To serve more Ads Snap will have to figure out new ways to attract and retain youth on their platform… and you can guess what is going to happen… #socialmedia #advertising

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Introducing 💡 Spotlight 💡 It’s your cheat sheet to HubSpot’s 100+ latest updates — including these 4 biggies we know you’ll love: 🧡 Service Hub connects service and success together to help customers faster 🧡 Content Hub takes content creation into the future with a single piece of content – remixing everything from blogs to social, and more 🧡 Commerce Hub makes B2B buying and selling SO MUCH smoother from wherever you transact 🧡 HubSpot AI powers all our Hubs and the Smart CRM so you can deliver the best experiences possible Reinvention starts here at hubspot.com/spotlight

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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United Airlines is one of the most entertaining brands on social media 🎉 In Dash Hudson's latest case study, we uncover how United creates culturally relevant content while elevating the brand and achieving an 85% increase in engagements on Instagram. What are some of the tactics the airline uses? - Strategy rooted in a “creator mindset”  - Commitment to making its followers feel seen - Curated UGC and always-on influencer strategy - Measuring organic content to maximize paid media performance Read the full case study: https://lnkd.in/gw8_F-C7 #socialmediamarketing #socialmediamanager

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Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

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