Brian Snyder

In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

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Having leaders that understand privacy and data regulation is critical and is going to become increasingly important. But it seems once again, publishers, whose revenues are already stretched thin from changes to the digital ecosystem, are the first in line to get hit with new expenses like this. Data privacy is critical, and so is a thriving open Internet. Thanks to Digiday and Seb Joseph for making sure this topic is top of mind for the industry. https://lnkd.in/eb_y5vMg Jake Abraham Ted Smith Matthew Griffiths Angelina Eng Tina Mulqueen #publishing #openinternet

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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'In this episode, Lynne d Johnson and Tameka Kee sit down with digital innovation expert Albert Thompson and dove into a fascinating discussion about culture and business. How do brands authentically tap into cultural movements while still being profitable? Can you scale intimacy in business?'

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AI for communicators: What’s new and what matters.

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TV, Google or social media? The folks at Society22 and Censuswide conducted a study to find out which channels have the most influence on U.S. consumers. Notably, most respondents were able to name the sources of brand information for the last five products they purchased ✅ Internet searches came out on top (36%). This was followed by recommendations from family or friends (30%), brand advertising on TV or radio (25%), social media advertising (23%), and brand stories from other content creators or influencers (20%). When it comes to what most often inspires US consumers to make a purchase, YouTube leads the way (37%), followed by TV commercials (36%), offline sources such as friends, family and in-store displays (35%), Facebook (30%) and TikTok (26%). ➡️ The main conclusion of the researchers is that in order to influence purchase decisions through content, brands need to tailor it to their target audience. I would add that regardless of which channel your audience chooses, be mindful of your reputation. Don't skimp on content creation, manage negative feedback effectively, and word of mouth will work for you, both online and offline. #Research #SocialMedia #ReputationExpert

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Case studies, white papers, research reports, Webinars, and blogs are often banished to a lonely page on the corporate Web site. They wallow in a forgotten existence, no longer delivering value to the company. But, it doesn't have to be that way. How content syndication allows #marketers to elevate the impact and ROI of assets already in the portfolio. https://lnkd.in/eR_TB6sd #ContentMarketing #ContentSyndication #B2BMarketing #PublicSectorMarketing  

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The U.S. government’s #plainlanguage writing standard not only helps the public understand government communications but also makes them accessible to people with cognitive disabilities. Honor #DisabilityPrideMonth and make your writing more accessible for everyone. Digital.gov has great tips and resources. #DiversityPrideMonth

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Authenticity is key for senior executives to be influential on LinkedIn, but not every leader finds it easy to engage genuinely. 🔸In episode 342 of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore how communicators can help executives craft authentic online personas and build influence and trust, focused on LinkedIn, with practical examples. I also dive into this topic in a new blog post published today, arguing that authenticity opens the door to success. Communicators must guide leaders who struggle with authenticity, identifying formats or mediums that play to their strengths. Take a read and listen to our discussion ⬇️ #Authenticity #Communication #LinkedIn #FIRPodcast https://lnkd.in/eMu9D48j

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Start-up and scale-up founders, CEOs and CMOs can save themselves a lot of heartache if they assess their company's readiness for corporate communications before they bring on an expensive corp comm leader. By identifying where the requisite building blocks for success already exist, executives can develop the function in a way that impacts business results by making better hiring decisions, understanding where to expect results near and long term, and strategically planning their investments in the function. Looking for a guide to help you do this? Drop me a line. As a 25-year veteran leader who has helped a number of start-ups and scale-ups build their corporate communications departments, I can help you figure out if you are ready to add this strategic function. #CorporateCommunications #ScaleUp #StartUp #PublicRelations

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One of the hottest topics in comms at the moment..is your organisation ready? Learn from the experts on how to prepare in this upcoming webinar. #cybercrisis

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It's going to be an interesting week in comms. The 2024 US election presents unique challenges and opportunities for brands considering leveraging it for their PR. Here are some pointers: 1. Exercise extreme caution, as the election is likely to be highly divisive. Avoid explicit political stances, as research shows only 21% of US consumers want brands to take political positions. Instead, focus on nonpartisan messages encouraging civic engagement. 2. Leverage contextual advertising carefully, ensuring ads appear alongside appropriate content. Consider alternative channels to reach audiences, as news programming will likely be saturated with political content. Emphasise authenticity and brand values rather than opportunistically jumping on election trends. 3. Only explore cause-related marketing aligned with nonpartisan issues. Utilise social listening to understand audience reactions to election-related content. Focus on long-term strategy rather than sacrificing brand positioning for short-term gains. Remember, while the election presents engagement opportunities, the risks of backlash and negative associations are significant. Carefully weigh potential benefits against risks before incorporating election-related themes into marketing strategies.

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🚀 New Forbes Article Alert🚀 As organizations evolve, the role of communications teams is more critical than ever. In my latest Forbes Business Council article, "When Communications Teams Become The Organization," I explore how these teams are not just supporting but integral to the very fabric of our organizations. Discover how effective communication teams transform organizational culture, drive employee engagement, and foster a more cohesive and resilient company. 🌟 🔗 [Read the full article here](https://lnkd.in/eVMbCKiG) #EmployeeExperience #Communications #Leadership #Culture #Forbes

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An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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Hot off the heels of the #ALIComms AI for Communicators conference in NYC, here are 5 things to 🚫 avoid 🚫 doing when using #AI for #internalcomms. Hint: experimenting is NOT one of them.

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People increasingly discuss whether or not DEI as a concept needs a rebrand. If you suspect it does, adland needs to provide our expertise to embrace its evolution, shaping a tomorrow where we effectively assert its proven value for an ever more diverse world. What elements of the DEI “brand” must we champion to preserve its essential impact? I'm grateful for support for Will Russo and the team at ADWEEK who've allowed us to explore those questions here. And thanks as always to the entire Do the WeRQ team who shapes this perspective. #dei #advertising #marketing

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