Brandon Whalen

What type of video content is performing best in 2024? HubSpot did the research for us all. How Video Consumption Is Changing in 2024 [New Research] https://hubs.li/Q02Jmk4W0 #VideoContent #VideoMarketing #LongFormVideo #ShortFormVideo

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How is SEO doing in the hardware space? Google is shrinking y’all, 2025 is going to be a great year to adapt and overcome! “Google search is on a slow march to becoming the new yellow pages. People’s search habits are changing. Most Google searches are just questions with no buyer intent. That traffic is increasingly siphoned off to tools like ChatGPT. A new habit is forming. Next year, Google’s search share is expected to dip below 50% for the first time in a decade, with TikTok, Amazon, Perplexity, and other AI tools chipping away at it. This means dwindling traffic for anyone overly reliant on Google SEO and ads. It’s time to diversify. Will Google die? Nah. Will you be left behind if your competitors embrace other channels first? Absolutely. If you were late to SEO and Google ads, don’t make the same mistake twice.”

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Working on your 2025 marketing budget? Here's a stat you'll want to pay attention to. Cord-cutting households outnumbered pay TV households for the first time in 2023. By 2026, there will be 80.7 million cord-cutting households in the US compared to just 54.3 million pay-TV households. In 2023, CTV ad spending hit $24.6 billion in the U.S., and the trajectory suggests a climb to $42.4 billion by 2027. If you need help, we are here.

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Working on your 2025 marketing budget? Here's a stat you'll want to pay attention to. Cord-cutting households outnumbered pay TV households for the first time in 2023. By 2026, there will be 80.7 million cord-cutting households in the US compared to just 54.3 million pay-TV households. In 2023, CTV ad spending hit $24.6 billion in the U.S., and the trajectory suggests a climb to $42.4 billion by 2027. If you need help, we are here.

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Inspired by Navah Hopkins's PPC content, I ran a poll with my two favorite animated experts. Here’s the result. Yo, yo, yo, hello kids. Barney’s here with a hug and a song. But when it comes to ads, I’ll tell you, Sonic’s all wrong. Pmax is the champ. Let’s set the stage. It’s like painting with all colors, not just one page. Using AI to optimize across all places. Finding shoppers everywhere. All types of faces. It’s dynamic and smart. A marketing feast. For brands looking to reach both West and the East. So, step back, Sonic. With your speed and your spikes, Pmax wins with superior likes. Hold up, hold up. Sonic’s the name, speed’s my game, and when it comes to shopping, it’s anything but lame. Standard campaigns, clear as day. I run the track, control and transparency, something Pmax lacks. Target ROAS, adjust bids, see where you spend, with standard shopping, you predict and amend. Barney, my friend, your method’s a guess, I like my dashboards clean, no AI mess. So zip it up, dino, before you trip, Sonic’s the king of the precision flip. Cute points, Sonic. Here’s a lesson. PMAX uses tools like a true session. It combines the best, from search to YouTube, a full ad suite, broader than your view. It’s not just about speed, it’s the reach you need. Customizing ads for every feed. A leap into future with AI so vast. With PMAX, you’re sure to outlast. Barney, oh Barney, a relic so old. In the world of ads, it’s bold versus gold. Standard shopping lets me track my pace, control every corner of my marketplace. See, I tweak my bids and manage my stock, performance max, more like performance shock. It’s all behind curtains, hidden in smoke. I run through transparency, that’s no joke. So maybe stick to dancing, singing in your barn, while I optimize my campaigns, sharp as a thorn. Who won? Who lost? You decide! ---- ♻️Liked it? Repost and share with others! #googleads #performancemax #googleshopping #ecommercemarketing #ppc #digitalmarketing #andreykisselev

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Life’s too short to introduce shit AI products into your company so you can scale. So often questions are posed on here such as ‘have you considered how AI can influence eVeRyThInG?’ but barely reference a very specific action = outcome. ‼️ Indy agencies & marketers & seed stage founders: got an online demo webinar feat. Upflowy founder Guillaume Ang tmrw, you’re invited to see what good AI looks like. As a marketer, the main constraint often is time. Time to execute. Content doesn’t just *snap fingers, happens* It requires hands, for the most menial and mundane of tasks to do ‘marketing ops’ which to be frank, is a painful and highly bang-head-against-the-wall task for a marketer who is asked to ‘fill the funnel, make it go viral!’ Within marketing agencies who have clients they need to serve with campaigns, but are constrained by being able to provide the actual assets they require to deploy said game-changing campaign. Within seed+ tech companies who have lean marketing teams with marketing operators only able to do so much with the limited time they have in a day while they do 20 other jobs. Within service providers who seek to have an online bespoke presence in geographies and specific positioning Within consumer goods providers who want to ship a landing page for every SKU and inventory item they could possibly think of I am running this demo gathering tomorrow noon (AEDT) with Guillaume, as he showcases ‘Psyke’ - Upflowy’s next play in market; a neuroscience+AI platform helping marketing ship campaign creation at scale, in hours not days/weeks. I cannot reiterate how much Psyke is NOT SHIT. It is a magical beast, and it has been awesome getting involved in this team who are creating something that will redefine marketing ops, and show how every keyword you hold dear, can be turned into something that is on-brand, on-site, shipped, and *doing the SEO thing you need it to do* I barely run events anymore. This one, as we showcase and invite any and all feedback, will be something I believe will be a huge mental unlock for people thinking about how they can scale in 2025 onwards, but just need the top-of-the-funnel aiding tool to get them there. Tagging marketers and founders (most from Tractor days) I think would get a kick out of this- tell someone who gives a shit about knowing what 2025 should look like in growing their challenger brand. And DM me if interested. Don’t love selling, and since this is demo phase, I’m not. But I do love telling a fucking great story, and this is a good one. (*presses post at 2.37*) Adam Grocke, Adrian Edwards, Alexandria Garlan, Ally Watson OAM, Ami Bateman, ⍙ Amy Springer, Annie Liao 🇦🇺, Anthony Curtin, Ash Kirvan, axel sukianto, Ben Colley, Carolyn Stebbing, Chanel Clark, Cherie Clonan, Christopher Bartlett 🔸, Chris Hoffmann, Chris Nasr, Claire B., 🌞 Dan Brockwell, Daniel Lyas, Dan Siepen, Daniel Kagan, Daniel Ouliaris, Daniele Tanner, Danny Phillips, Dave King, David Tu-Hoa cont.

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Stop saying, "We're the leading provider..." Start telling stories that stick. Your audience doesn't need another stat. They need a story they can see themselves in. One real story > 100 statistics Features tell. Stories SELL.

Want to write better ad copy? Here are 5 fast tips from our VP of Digital Marketing, Aaron Eaves: 1. Use language that evokes emotion. 🥹 2. Make your ad copy personal. This can make the headline feel more relevant to the individual. 🤝 3. Keep it simple. A concise headline is more impactful and shareable. Aim for a length that is long enough to convey the message but short enough to grasp at a glance. ✂️ 4. Add value. Make it clear how this will benefit them. 📈 5. Be as specific as possible. Do not assume your audience "gets it". 💁 The Marketing Refresh team specializes in helping B2B brands maximize the ROI on their digital marketing efforts. If you're interested in learning more about working with our team to elevate your online presence, get in touch and get the ball rolling. #MarketingRefresh #MarketingAgency #DigitalMarketing #AdCopy

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Feels like every app lately touts how great their integrations are with ad platforms. But actually using those integrations is either A) difficult or B) a low-ROI scenario. Let that stop today! Klaviyo just dropped a guide on how to best utilize its integrations with Meta (Facebook/Instagram), TikTok, Google, Amazon, Pinterest, etc. This includes how to: 👉 Create effective advertising strategies for each major platform. 👉 Drive conversions through platform-specific best practices. 👉 Maximize performance on emerging advertising channels. 👉 Leverage the power of data housed in Klaviyo. You might even find some ecommerce advertising tips from yours truly... Link in the comments!

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Missed our recent live stream on AI and SEO? No worries! We’ve got you covered. Check out this insightful clip where Jed Jones dives into the intriguing phenomenon of "AI hallucinations." So, what exactly are AI hallucinations? They occur when an AI model, despite appearing confident and accurate, generates false or misleading responses. This can happen across various AI applications, including computer vision and natural language processing (NLP). It’s a fascinating—and sometimes concerning—aspect of AI that every marketing professional should understand. Have you ever experienced that moment when AI confidently delivers the wrong answer? It's both amusing and alarming! As we continue to integrate AI into our strategies, being aware of these quirks can help us navigate the landscape more effectively. 👉 Don’t forget to follow and subscribe for more enlightening discussions and practical insights in our upcoming editions! Together, let's harness the power of AI while being mindful of its limitations. What are your thoughts on AI hallucinations? Share in the comments below! #AI #SEO #MarketingInnovation #LiveStreamRecap #ArtificialIntelligence #DigitalMarketing Debra Horowitz Impact Talent Collective

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We have some really good roles up on the job board right now: Director of Content Marketing @ ClickUp‎ (remote, $200-240k) Writer @ First Round Capital‎ (SF, $90-135k) Marketing Manager - Content & Growth @ BrightHire‎ (remote, $90-120k) Content Marketer @ Optmyzr‎ Content Strategist @ Sweet Fish‎ (remote) Content Marketing Manager @ Canary Technologies‎ (hybrid) Content Lead @ Supermix‎ (remote, $40-65k) Link the job board in the comments ⬇️

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Gotta check out this GSC tool. One of the smartest and useful tools for SEO I’ve seen in a long time. Check out the YouTube video coming out soon!

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You’re Gonna Need a Bigger Funnel Over the summer I had an opportunity to speak at the Denver Digital Summit to room full of digital marketers from various industries (b2b, b2c, and b2b2c). My talk was about 5 strategic marketing principles that will strengthen your marketing, and put your organization on the path towards healthy, sustainable marketing. I titled the presentation “You’re Gonna Need a Bigger Funnel”, and received a lot of positive feedback about the topic. Since then, we’ve broken down the 5 major principles of the presentation into helpful clips here. Check it out! https://lnkd.in/gbxCjn4x #berelentlesslyhelpful, #marketing, #leadership, #strategy

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🌴 UPCOMING WEBINAR: How Agency Productization Drives Profitabilty 🌴 ✨ Partnering with Workamajig ✨ Link to register included below:

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Ep#10 of the podcast is live with Troy Munson - he has driven over 150k+ unique visitors to Dimmo 🦖 resulting in 90-95% attributable revenue to LinkedIn. How much would it cost to generate the same awareness with paid ads? $27,000 a month. Want to hear exactly how he did it? Check out the latest episode of The Founder Lore Podcast with Troy. (Link in my featured section)

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This is one of our easiest and best checklists for the top 10 SEO activities you should be doing for your company! We put together the 10 drivers that will help you own search and the algorithms. It's worth the $10/month and then some!! #seo #seochecklist

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Nonprofits, with over 30% of annual giving happening on Giving Tuesday and the last 3 days of the calendar year, it's time to confirm that your ad platforms have accurate conversion tracking for your upcoming campaigns. Without clear data communicating back to Meta, Google, or other ad platforms, your ads will not do well. But this is a complicated problem to fix. Depending on which tool you use to collect donations, some of the data might not show up in Google Analytics or in your ad dashboards. Sometimes the quantity of donations reports back, but the amount of revenue doesn't. Without both of those datapoints, your ads will suffer. But if this is working properly, you can experience some of the best results ever. If you need help with this, we can help. The one-time cost for fixing your conversion tracking will vary based on complexity, but will range from $2,500 to $5,000. That's well worth it, and will more than pay for itself, because everything you do between now and the end of the year will perform better if the data is flowing smoothly between your site and ad platforms. Let us know if you'd like to talk about how we can help. #npo #nonprofit #nonprofits #fundraising #givingtuesday #givingtuesday2024 #donors #donorengagement

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Want to drive more traffic with Google Ads? Try these 5 quick optimization tips: 🔵 Use short and long-tail keywords. 🔵 Create specific ad groups. 🔵 Write compelling and relevant copy. 🔵 Test various formats. 🔵 Regularly monitor performance. Learn more here: https://bit.ly/3Kn526c #freetips #googleads #digitalmarketing

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