John McElhenney 🔥

ICYMI: Achieve better business results with cross-channel measurement. IAB's guides offer a comprehensive approach to goal setting, advanced attribution, and privacy compliance. https://lnkd.in/daPk9er7 #contentmarketing #contentstrategy

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Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Black Enterprise Magazine's Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape. https://bit.ly/4dSlh8m

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Many agencies are missing an integral piece in their RFP pitches - Creative Data. In his latest blog post, Robert Wollner, Vidmob's VP of Agency Partnerships, dives into this often-missing component that can set agencies apart. "The key to winning RFPs lies in proving how the agency can uniquely leverage technology to enhance every aspect of campaign execution for clients, from real-time optimization, platform-specific fit, reporting and future insights, ensuring they remain indispensable in the eyes of their clients." Check out the full article below to see how you can use Creative Data to outshine the RFP crowd: https://lnkd.in/enX9eSTh

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Our latest Media Bulletin looks at how publishers are moving from experimentation to execution with AI. For all the hype and anxiety surrounding AI, publishers have done a lot of work figuring out what AI is good at and what it currently doesn't do well. This year, we're seeing publishers expand and apply their editorial standards to AI and use audience-focused product management skills to manage the change necessary to take advantage of AI. #digitalpublishing #AI #innovationmanagement #productdevelopment

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Embracing Sustainability: A Strategic Imperative for Publishers 🌱📰 The publishing industry is increasingly prioritizing sustainability as a core business strategy. Discover how focusing on eco-friendly practices is driving growth and enhancing brand reputation. 📊 60% of publishers report increased audience loyalty due to their sustainability initiatives. 💰 Eco-friendly practices have led to a 15% boost in ad revenue, driven by sustainability-conscious brands. 🌍 Digital-first initiatives, such as reducing paper waste, have decreased operational costs by 20%. Read More: https://lnkd.in/gAEJARGF

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One topic making headlines in media and advertising is made-for-advertising websites. But when it comes to identifying MFAs, does a one-size-fits-all approach work? This article shares three industry-backed trust signals publishers can implement to stand apart from MFAs. https://hubs.li/Q02zG1Hm0 #advertising #marketing #auditedmedia

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Unlock the power of storytelling in your marketing by using screenwriting techniques to define your customer's problem. By understanding the problem at external, internal, and philosophical levels, you can create compelling narratives that resonate deeply with your audience. Position your customer as the hero of the story, with your brand serving as the guide to help them overcome challenges. This approach not only captures attention but also fosters a more meaningful connection with your audience. #contentmarketing #marketingstrategy

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5 steps for developing your global #ContentMarketing strategy: 1. Start with a plan 2. Focus on research 3. Map your strategy 4. Simplify implementation 5. Track performance and optimize Learn more https://bit.ly/3UmeJYn #Globalization #GoGlobal #Localization

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MFA sites plague the industry, despite efforts to eradicate them. Lotame's Eli Heath sat down with AdMonsters to discuss how curation can help empower marketers to ensure brand safety and ad quality. ➡️ Access curated marketplaces & premium publisher inventory ➡️ Target precisely with customizable audiences ➡️ Optimize campaigns for success https://bit.ly/4boHXf7

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IAB Tech Lab launches PAIR protocol for privacy-centric audience matching without third-party cookies, enhancing data collaboration for advertisers and publishers. read more: https://lnkd.in/dgCyYbA6 Shailley Singh | Bosko Milekic #Advertising #DataCollaboration #FirstPartyData #AudienceTargeting #Privacy #Technology #DataCleaning #ThirdPartyCookies #Adtechtoday

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“Use AI for increased efficiency, whether you're looking to deploy short-form content, like social ads, or long-form assets, like personalized account-based marketing ( ABM) materials at scale.” - Jo Roberts via MarketingProfs https://zurl.co/b15T #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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Purposeful leaders must lead during AI-powered disruption. The era of generative artificial intelligence is becoming an existential question for some players in the publishing industry - more so than in the era of search. Follow the link below to the article, "AI Is Challenging The Way Publishers Earn; One Solution Offers A Fix." What should purposeful leaders in the publishing industry do to lead purposefully for long-term success? #GenAI #generativeai #generativeartificialintelligence #AI #artificialintelligence #leadership #purposefulleaders #purposefulleadership https://lnkd.in/gfvxYEuP

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Charting a course for success in the shadow of walled gardens, Stephanie Himoff, our EVP of Global Publishers, offers publishers insights into reclaiming the digital space. Read more on Performance Marketing World: https://outbra.in/4fbRfO5

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