Brandon Wentland

Brandon Wentland

CEO @ Optimal Digital Marketing Inc | Guiding Marketing Leaders To Growth | 🚀 $131m+ Revenue Generated For Clients

Appleton, Wisconsin, United States
1K followers 500+ connections

About

Zen and the art of digital marketing leadership: My journey to creating lasting growth and value 👇

Growing up I was fascinated by the early internet, how you could learn anything and connect with anyone. This fascination only grew stronger, guiding me from a hobbyist website builder to launching my full-fledged venture.

A pivotal moment came when, after creating a website for a startup, their leadership challenged me to turn it into a thriving business. This is when I discovered my true passion, which lies not just in the building of beautiful things but in creating things that hold utility, deliver value, and generate growth. This revelation reshaped our entire business focus toward driving real impact.

Influenced by Phil Jackson’s mindful and holistic leadership and coaching style, I strive to embody his “Zen Master” approach in all aspects of my life and work. At Optimal, we don't just see parts of a business; we see a symphony of interconnected elements, each enhancing the other, creating a harmonious marketing funnel.

My professional mission is twofold: to build a self-managing company that thrives autonomously and to catalyze over a billion dollars in tangible revenue growth for our clients. For me, success is not just about achievements but about prioritizing ethics, relationships, and a commitment to the hidden scorecard of life.

Over the last decade, I'm proud of the milestones our team at Optimal has achieved:
- Scaling a Fortune 100 division from $5k → $900k in monthly ad spend in one year
- Grew a DTC outdoor brand from $2m → $45mm, leading to a successful exit within 3 years
- Growing a specialty medical practice from 12 → 60 doctors
- Doubling a leading gym franchise's revenue from $25mm → $50mm
- Debuting books for New York Times best-selling authors
- Expanding a DTC coffee startup to $0 → $5mm in 3 years

But our impact goes beyond numbers. Our clients have flourished, using their growth to hire new staff, promote from within, and contribute to their communities through philanthropy and local initiatives. Witnessing this ripple effect of success and giving back has been one of the most rewarding aspects of my work.

I'm passionate about demystifying digital marketing and sharing actionable insights. Follow me for real-world strategies to scale your business. Dive deeper into our philosophy and learn more at http://optimal.marketing/blog – let's grow together.

Activity

Experience

Education

  • Fox Valley Technical College Graphic

    Fox Valley Technical College

    Computer Science Digital marketing, Web Design, Computer Support

    -

    Before the rise of Shopify and WordPress, I learned an engineering mindset, focusing on first principles and root cause analysis, and created websites from scratch using HTML and CSS.

Licenses & Certifications

  • Digital Psychology Specialist Graphic

    Digital Psychology Specialist

    CXL

    Issued

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