Benjamin Bressington

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If I Had To Land In The Inbox In 2025 Here's The Softwares Stack I'd be Using:  ↳ Clay ↳ Zapmail.ai  ↳ Mailreef ↳ Prospeo.io ↳ OpenAI ↳ BounceBan (Verify risky emails without sending messages) ↳ EmailGuard ↳ Mission Inbox - Email Deliverability Management Hub ↳ Warmup Inbox ↳ Smartlead #Outbound #Deliverability #Outboundemail #Hanadigitalgroup

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In 2017-2020, Russel Brunson bootstrapped Clickfunnels from $0-$100m ARR. How? Negative CAC. Here’s the crazy thing - we did it for RB2B and two week’s in we’re negative CAC too! Here's the breakdown: To Set The Stage:   - Brunson achieved negative CAC by driving traffic to a weekly webinar with ads - He taught affiliate marketers how to grow their business - The close bundled courses, community, and software and paid for the ads x5 - He plowed the excess back into more ads, the cycle went on to $100m ARR Here’s RB2B’s 2024 version that I’m calling our “Russell Brunson Playbook”: 1. Become the Expert Through working in public with a level of transparency, authenticity, and honesty that no other CEO seems capable of, combined with my track record of bootstrapping $25m ARR PLUS creating and launching the fastest growing early-stage SaaS of 2024 (outside of ai), I have earned the status of someone early stage founders (and SaaS revenue leaders) would pay for advice. 2. Viral core offer Everybody should read Alex Hormozi’s "$100m Offers" and look at your core offer through that lens. Do you have something that is so good your prospects would feel stupid saying no? I believe that at RB2B we did when we launched and we still do (for now). This drives 500 weekly signups with a 10% conversion rate at around $275/mo. 3. Viral content Our audience grows ever larger in our ICP by reinforcing the persona of “SaaS Founder Building in Public” + “New-Way GTM”. This drives top-of-funnel to the entire machine. 4. Weekly Webinar We drive signups and outside traffic to a webinar about how we created the fastest growing SaaS of 2024 on Linkedin. I share three secrets, then present a “done-with-you” course, community, and coaching offer, and bundle with an annual plan of RB2B. 5. Over-Deliver in the Community I was obsessed with Drift in 2019 and would have paid anything to get a real look under the hood, so that’s what our new RB2B Insiders community is built around. We’re telling you everything we’re doing, what we’re spending, and we’re helping you do it with us. I’m actually moderating it, I post content every day that won’t work on LinkedIn (because it’s valuable, not viral), there is a teardown channel, monthly trainings, and you get my four courses. 6. My $100m Offer = Talk To the Full RB2B Team Weekly I would have paid $15k EASILY to speak to the Drift team every week. So, that’s what I’m offering (but for WAY cheaper). Get weekly coaching from the entire RB2B team: me, Santosh (unicorn builder), Diana ($0-$10m ARR 2x as the ONLY REP), Pete and Robb (RB2B growth and ai support), Alec (my Linkedin guy), Taylor (cold email), Ali and Alex (LI Ads). All for LESS THAN THE PRICE of an RB2B Pro+ Annual Subscription. We're calling it the $10M ARR Club. It's application only. We have 20 spots. If you want the RB2B team as your personal startup advisors, comment CLUB below. *Make sure we're 1st degree connections so I can DM you.

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Thank you for initiating this important discussion on the structural contributions and sustainability of Open Source Software (OSS). The focus on specific, actionable terms is vital for fostering a thriving OSS community. A balanced approach to licensing that encourages both contributions and fair use could pave the way for sustainable practices. Exploring frameworks like the "OSS tax" could offer innovative solutions, especially if designed to support startups and small businesses without hindering growth. Engaging trademark experts to define fair royalty structures and guidelines could provide much-needed clarity. How can we collectively define fair contributions from organizations that utilize OSS without being core to their business model? Looking forward to hearing your thoughts on creating a sustainable ecosystem for OSS! #OpenSource #OSS #Sustainability

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Created $15.4M across 8 deals in the pipeline in the last 30 days. Here's the breakdown: (𝟕) 𝐋𝐞𝐭𝐭𝐞𝐫𝐬 𝐨𝐟 𝐈𝐧𝐭𝐞𝐧𝐭 (𝐋𝐎𝐈𝐬) 𝐬𝐮𝐛𝐦𝐢𝐭𝐭𝐞𝐝 (𝟒) 𝐋𝐎𝐈𝐬 𝐚𝐜𝐜𝐞𝐩𝐭𝐞𝐝 (𝟑) 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐒𝐚𝐥𝐞 𝐀𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭𝐬 (𝐏𝐒𝐀𝐬) 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 (𝟑) 𝐏𝐞𝐧𝐝𝐢𝐧𝐠 𝐝𝐮𝐞 𝐝𝐢𝐥𝐢𝐠𝐞𝐧𝐜𝐞 (𝟏) 𝐂𝐥𝐨𝐬𝐞𝐝 𝐥𝐨𝐬𝐭 𝐝𝐮𝐞 𝐭𝐨 𝐛𝐚𝐝 𝐟𝐢𝐭 (𝐝𝐢𝐝 𝐧𝐨𝐭 𝐩𝐚𝐬𝐬 𝐃𝐃) AND 𝟓𝟕% 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐋𝐎𝐈 > 𝐋𝐎𝐈 𝐚𝐜𝐜𝐞𝐩𝐭𝐞𝐝 𝟕𝟓% 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐋𝐎𝐈 𝐚𝐜𝐜𝐞𝐩𝐭𝐞𝐝 > 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐏𝐒𝐀 𝟏𝟎𝟎% 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐏𝐒𝐀 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 > 𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐃𝐃 The average deal size is $2.203M, which is lower than we typically average. What you don't see is all the leading activities that resulted in converting leads into the pipeline. We'll save that part for another post. The three pending due diligences are looking very promising. Don't miss an opportunity to jump in. Now is the time, hit me up! #realestate #investing #data #business #financialfreedom #hubspot

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Just released a new video where I compare websites priced at $2K, $20K, and $200K. If you're a business owner trying to navigate the best investment for your website, this breakdown will help you see the real differences—and what’s worth your money at each stage of growth. Watch the full video and get the insights: https://lnkd.in/eiKAnKsR

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If you don’t ask the right question you’re not going to get the right answer… ChatGPT is no exception. Three things to remember: 1. Vague prompt = vague response 2. Structuring your prompts will lift response quality 3. Practice makes perfect See the comments below for link to a prompt template you can use that gets ChatGPT to help you structure the right prompt to get the right response for whatever your working on. Hope it helps!

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How to make $5,000 (or more) per month selling on Amazon: PS: If you want a more in depth resource you can get my (free) Wholesale Crash Course here: https://lnkd.in/dDdsD7PM

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Huntress just became a unicorn in one of the most unexpected ways possible. They built a product in a saturated market for a customer segment most people don't want to serve. How's that for an anomaly?! Let's break down how they got here and where they're headed. → Endpoint security is a red ocean...or so we thought You probably couldn't pick a worse market to start a cybersecurity company in if you tried. Richard Stiennon tracks ~250+ endpoint security companies at IT-Harvest. CrowdStrike is about to become cybersecurity's second company valued over $100 billion. Oh, and Palo Alto Networks, SentinelOne, Darktrace, Microsoft, and a whole bunch of other companies in the market aren't too shabby either. Huntress found a wedge by fixing one of the toughest problems about how the SMB market was being served... → Building managed services for SMBs takes scale and augmentation The main problem Huntress solves is delivering managed security operations services at scale for SMBs. There's no shortage of endpoint security products for SMBs to buy. The shortage is people to *operate them.* Most SMBs can't afford to hire full time security people. And cybersecurity startups can't afford to serve SMBs at low margins and price points. Enter Huntress, who uses a combination of product, process, and data to augment and scale its operations team across 100,000+ SMB customers. "Our magic is: We deliver those world-class humans at the price of a product." said Huntress CEO Kyle Hanslovan in an interview with Michael Novinson. → Becoming the platform for SMB security Endpoint security was a logical starting point for serving SMB customers because it's one of the few security products most of them buy. But as we all know, a successful security program takes a lot more than endpoints. Huntress already acquired a security awareness and training company. A SIEM, identity security, and backups are next. A total of $210 million (across two financing rounds) in 13 months is enough to build and buy your way to a much broader product suite for SMBs. --- Congratulations to the Huntress team!

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16 underrated tools to run my $50k/month solo business: 1. Xnapper → screenshots 2. Endel → Focus Music 3. Screen Studio → screen recordings 4. Simplify → Clutter-free Gmail 5. Beehiiv → Newsletters 6. Feedefy → User Feedback 7. ManychatHQ → DM automation 8. Hypefury → Tweet/X scheduler 9. Tally Forms → Lead gen 10. Foreplay → Ad inspiration 11. Loom → video tutorials 12. SimilarWeb → Competitor research 13. Grammarly → Writing assistant 14. ListKit → Cold email 15. Rewardful → Referrals 16. Submagic → Short-form

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If you've got an agency, and you're building a SaaS... Don't immediately abandon your agency work. Use it to fund your SaaS development and as a testbed for your product. Advice from a 7-fig ex-agency owner and SaaS founder.

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How to use ChatGPT to A/B test and craft a winning Version B email for low-performing Klaviyo flows in just 30 seconds(...No CRO expert needed!) You’re generating < $5 per recipient from your Klaviyo email flows. I were too…! What if you could quickly turn those underperforming emails into high-converting ones, all by yourself? Let me walk you through a simple process using ChatGPT to effortlessly A/B test and optimize your email flows. Start by identifying the email flow that isn’t performing up to your expectations. Focus on one key metric you want to improve, whether it’s open rates, click-throughs, or conversions. (Here we’ll use low CTR rates) Here's your prompt guide(use chatGPT4): 1. "Imagine you are an advanced email designer with 10 years of UX/UI experience. - My current email in {flow name} flow has {insert your metrics here}. - Create a variation that improve this metric. - Generate a version B focusing on a more engaging persuasive body copy and a compelling call to action to optimize the conversions. - If the CTR issue consist of the new variation, my brand will lose a lot of potential email-attributed revenue. - Here’s the content of my existing email {insert your current email template as an image} - When it is ready, put the new content section by section(current one with variation) More details; - Do not generic words like 'transform'! - Write it with middle school English - Keep the sentences concise whilst keeping it ready for responsive design - Instead of "me, I, our brand", use "you, your, etc." " 2. Input this information into ChatGPT along with any specific brand tone or elements you want to maintain. 3. Compare the performance of your original email (Version A) and the new ChatGPT-optimized email (Version B) over a set period. This method not only saves you time but also empowers you to take control of your email marketing strategy with data-driven decisions. No more guesswork, no need for expensive CRO experts. You can create infinite variations... Start optimizing your email flows now and watch your CTR increase by upto 20%. Test it out and see the difference for yourself! Here’s an example of me crafting a variation for A/B test that you can follow along (…watch this):  ——- P.S - Comment below “PROMPT” to have “Ultimate chatGPT Prompting Frameworks For Ecommerce Email Marketing"(PDF) to use on ChatGPT so you can craft your own email variations in 30 seconds! #emailmarketing #ai #chatgpt #ecommerce

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Here's why AI SDRs won't work: It's just Spray & Pray with a different name and eventually humans buy from humans. Of course this depends on what you're selling. But the higher your actual contract value, price or complexity of a product, humans will still would want to talk to humans. That's why physical events, fairs, conferences still work well. As one CEO of a SaaS company put it lately: We all believed after Covid that  events are a thing of the past. Turns out that the physical connection cannot be replaced. What to do now? At Signalist we're big believers of signal-based outreach. The one signal that is outperforming all others: Attending a conference. Most people DO GO THERE for networking. If you're already there, people are open to meeting for a quick coffee. The problem: Preparing event outreach is extremely time-consuming. 1️⃣ Participants are hidden behind a networking app. 2️⃣ Most networking apps suck. Some are okay though. 3️⃣ The ICP filters you care about (is this a B2B Startup, how old are they, what's their business model) are just not visible in a networking app. Just the title and company name. 4️⃣ And let's face it: Those apps are only used at the day of the event. If you want to build & maintain a relationship, email and Linkedin are irreplacable. So, what's the solution? Apply the logic of outreach to events. If you can, try to export the networking list and then enrich them. There's not too many tools where you can simply upload a list of names, job title & companies and get all relevant information you need; Clay is one, Signalist is another. And the best thing? You don't have to invest into complicated formulas for "personalized" outreach. Quick connection request or email saying "Hey, saw you're going to Slush. We're doing XYZ. If you like we could meet for a brief coffee at {{time}}. 🚀 Works always ;) Let's not continue Spray & Pray with AI personalization of "what's your favourite Sushi restaurant in {{city}} or, "I liked your last Linkedin post about {{XYZ}}. It works most of the time, sometimes it backfires, but most important at all: It's not relevant. #relevanceoverpersonalization ;)

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Would you pay $1,000,000 for a video if it guaranteed 10x the return? I would At 10x, it’s not a cost... It’s an investment. So why do so many lose that return? Because they play it safe. They cut corners. They skip strategy. Don’t do that 3 strategies to help you make a 10x return 1️⃣ Start within reason. Rome wasn’t built in a day. Neither is a winning marketing strategy. Start small, but with intention. 2️⃣ Always adapt. Survival isn’t about being the biggest—it’s about innovating and improving consistently. 3️⃣ Go all in. Half-effort costs twice as much in the end. Commit fully or don’t bother. Video marketing works, but only when you work it smart.

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Google made it super easy to use Gemini now! Here's how you can use it If you use Chrome desktop, follow these 3 quick steps: 1. Type in "@" in the desktop bar and select chat with Gemini 2. Write your prompt 3. Response generated on gemini.google.com *** Connect with me Siddhant Chauhan

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5 Myths About Website Design That Are Costing Your Business Money Myth 1: “Any website is better than no website.” Myth 2: “A beautiful website alone will bring in customers.” Myth 3: “Once a website is built, it doesn’t need regular updates.” Myth 4: “Good SEO means stuffing as many keywords as possible.” Myth 5: “If my competitor’s site looks a certain way, mine should too.” Solution: Debunk these myths and explain why they’re incorrect, offering better alternatives that lead to growth and conversions. read the full content for more!

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Bryan Johnson sold his company for $800M and spends $2M a year on biohacking. I watched 100 hours of his biohacking videos. Here are 7 of his weirdest hacks I tried that actually worked (I was shocked): 1. Having dinner at 11 AM Bryan discovered that having his last meal at 11 AM improved his sleep by positively affecting his nervous system. I noticed late meals hurt my sleep too by lowering my HRV. Try eating earlier to sleep better (minimum of 3 hours before bed) 2. Tracking inner ear temperature Changes in body temperature can show health issues. Bryan checks his ear temperature every morning to understand his health and circadian rhythm (natural clock). I found knowing your temperature helps you know how hard to push each day. 3. Choosing the perfect pillow size Bryan says the right pillow size helps you sleep better and align your spine. I noticed as well I slept much better after switching to a memory foam pillow. The right pillow size can make a world of difference. 4. Walking backwards on a treadmill Bryan walks backwards on a treadmill to strengthen his knees. Why? Walking backwards helps prevent falls by making your knees more stable. I've felt more stable using this technique after 2 weeks too. 5. Using theta waves to improve sleep Bryan tried theta waves for better sleep and HRV. Using them in the evening had a big, quick impact, as shown in the video. I use Brain.fm and notice a much faster wind down at night. 6. 4X4 minutes of 160 BPM exercise Bryan Johnson's cardio hack: The 4x4 Protocol • 4 minutes at 85% max heart rate • 4 minutes recovery • Repeat 4 times This significantly increases VO2max. I saw major improvements in my cardio, as measured by OURA. 7. Starting the day with a 10,000 LUX light How it works: • Resets your circadian rhythm • Boosts cortisol for daytime energy • Increases melatonin production at night I use an Elgato Keylight for a similar effect (lower in LUX but noticeable). 7 of his weirdest hacks that actually worked 1. Having dinner at 11 AM 2. Tracking inner ear temperature 3. Choosing the perfect pillow size 4. Walking backwards on a treadmill 5. Using theta waves to improve sleep 6. 4 minutes of 160 BPM exercise, 4 times 7. Starting the day with a 10,000 LUX light

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If you only had $500-$1,000/month on LinkedIn ads? 🤔 Most experts would say don't bother...but here's what I'd do. 1. The first step is to look back and look at your overall website traffic - Do we have healthy traffic from other sources? By healthy, I mean maybe 1k+ website traffic where at least 20-30% of that is quality traffic from prospects you want to work with. If yes, you might want to start retargeting that traffic on Linkedin and not trying to carve out a cold campaign. For many companies, skipping the expensive cold layer of ads (initial first-touch ads going out to a completely cold/new audience) and diving right into retargeting is the best way to add LinkedIn ads into the mix and show a positive ROI. So If I have healthy website traffic and less than a 1k/mo budget..I'd probably do: 1 Single image or video campaign (retargeting) 1 Text ad campaign (retargeting) 1 Spotlight campaign (retargeting) What if you don't have any healthy traffic to your website?? 🛑 I'd caution you that LinkedIn ads might not be your best way forward. I know....a LinkedIn ads agency owner telling you not to try LinkedIn ads.... But..I'm a marketer first and I don't want to sell someone something they don't need or can't fully use yet. Linkedin ads can be hard to carve out and prove positive ROI as a stand-alone channel in isolation unless you have a pretty healthy budget and runway to make it happen. Alternatively, I might recommend $700/mo on Google ads and $300/mo retargeting that traffic on Linkedin. The beauty here is that LinkedIn retargeting ads can QUALIFY your Google ads traffic and just retarget those high-fit prospects because you can layer in filters on top of website visits such as industry, seniority, job function, and even company size. BUT, if you are serious about carving out LinkedIn as a new source of traffic and want to also tap into it's retargeting ability but on a shoestring budget..the image below is how I'd approach it. Step 1: Cold campaign that focuses on either major pain points, results, or straightforward language around what you offer Don't get too cute or clever here - you want clicks on your ads to actually mean something. -These ads should be straightforward and clear about who you are and what you offer (this way, clicks will actually mean something and not overly dilute retargeting). Think about how too much TOFU blog traffic can just over-dilute your website traffic and retarget audiences. Step 2: I'd go with text ads for retargeting as they are super inexpensive but can get high frequency and ensure your logo and short snippet messaging is placed on your prospect's screens almost every time they log into Linkedin. You don't really have a budget to split out multiple campaign groups (min is $10/day per campaign) so you need to be picky about how you approach. The biggest lesson to get across Linkedin works best in an ecosystem, not in a silo #Linkedinads #marketing #entrepreneurship

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