Bella Simon

The Forrester Wave: Revenue Orchestration Platforms was published today and...drum roll 🥁...Gong was named a leader and received the highest score in the Current Offering category of any vendor assessed. My fav quote: 🔥 “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organizations.” 🔥 Congrats, Gongsters!

1

I had a great conversation with Udi Ledergor 🏳‍🌈, formerly CMO of Gong all about the relationship of brand to pipeline building. Check it out here. #b2bmarketing

5

You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

8

1 Comment

Are your customers researching competitors? Get ahead of churn with ZoomInfo's powerful intent data, fueled by insights from G2. Sydney Sloan, CMO at G2, explains how ZoomInfo’s integration with G2 alerts you when your customers start researching a competitor. These real-time signals allow your reps to act quickly and secure relationships before it's too late. Learn how ZoomInfo and G2 can help you stop churn in its tracks. ⬇️

2

1 Comment

Imagine transforming your sales strategy and boosting your pipeline by 48% this quarter. It's not a dream—it's social selling. Companies that embrace this approach see remarkable growth compared to traditional methods. By identifying key prospects, building authentic relationships, and personalizing your outreach, you can create a flood of opportunities! #SalesStrategy #SocialSelling #DigitalTransformation Read more on the blog:

4

ANA's webinar "Unraveling the Mysteries of CDPs"! Dive deep into the data-driven marketing world with Zeta's President of CRM, Matthew Mobley; Christopher Marriott, President & Founder of Email Connect LLC; and Luke Ambrosetti from Snowflake. Experts will explore the critical issues of data sources, and the quest for the ultimate truth in customer data platforms. Register now to secure your spot! #DataDriven #Marketing #CDP

16

Over 300 developers, marketers and business leaders shared their thoughts on video usage in this independent survey. The top takeaways: a) it's increasingly hard to create video variants for different channels and devices, b) user generated content remains critical to showcasing brand authenticity, improving engagement, and increasing SEO, and c) if video publishing took less than an hour, this community would absolutely increase their usage of video to drive engagement.

16

1 Comment

Imagine having Sales Navigator’s real-time people powered insights, directly in your CRM? No more switching between platforms. No more multiple tabs. Instead, unparalleled foresights on who to reach out to when and how, directly in the surface you use every day. LinkedIn’s new Embedded Experiences feature integrates key Sales Navigator benefits directly into your CRM interface, including: 🎯 Account IQ: Dive deep into target accounts with financials, business challenges, and strategic priorities. 🔍 Find Key People: Quickly identify key decision-makers and influencers. 🌐 Relationship Map: Visualize relationships to find decision-makers faster. It’s not just an integration, it’s a game changer for sales. All three experiences will be available in Salesforce starting today! HubSpot and Microsoft Dynamics will support Find Key People shortly. Find out more here: https://lnkd.in/EmbeddedExperiencesBlog 💼✨ #LinkedIn #SalesNavigator #DeepSales #Sales #CRM #Productivity

10

BEYOND excited about this one 😍 Our team has gone beyond ‘Beyond Demos’ and expanded Walnut’s capabilities to capture and analyze diverse interactions, giving GTM pros a 360° view of the buying journey. To learn more, read the full NY Weekly article >

20

2 Comments

How good is ZoomInfo Copilot? I think these customer reactions say it all. 💪 To see what ZoomInfo Copilot can do for you, head to our landing page to request a demo 👉 http://bit.ly/3UMYe6U #ZoomInfoCopilot

9

Caffeinated marketers are happy marketers - Twilio Segment are making sure delegates at Ashton Media's upcoming Marketing Tech Retreat get their fix between learning and networking. If you are attending, be sure to stop by for a Cup of Joe! ☕ I look forward to seeing you there, along with Alan Bluwol (Vivanti Consulting)! #MarTechRetreat #MarketingTechRetreat

17

1 Comment

Salesloft’s data science team recently gathered insights from over 2,000 meeting recordings and transcripts associated with more than 1,200 deals. What did they discover? The deals that discussed timing early on in a deal cycle tend to accelerate to the next stage faster and are more likely to move to closed won. Sales leaders, your reps can use these timing-related questions and statements in their next discovery: https://lnkd.in/e9G2mumG

11

Is shortening AHT actually a BAD thing for contact centers? We analyzed tens of thousands of conversations to find out. Introducing Cresta IQ: Cresta's data-backed blog series in which we analyze real-world conversations and share insights with you all on contact center best practices. And guess what? The first installment is LIVE from our CEO, Ping Wu. We analyzed conversations across industries to break down the topics that lead to longer conversations, but more revenue for companies. Read the full article here: https://lnkd.in/gYnHqsST

39

Attention San Francisco! Join me and other RevOps pros at RevOps After Dark to discuss some of the hottest topics in revenue right now: -- AI & Tech. -- Strategic alignment. -- Collaboration. -- Market trends. -- The future of RevOps. Don't miss out on this opportunity to join the conversation & network with like-minded professionals. Check out the link for more information and feel free to share! #RevOps #SanFrancisco #Networking

51

3 Comments

What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

5

Is your marketing team the Boston Celtics of the marketing world? It could be if you advance to position-less marketing! Chatting with Brand Innovators, our CEO laid out his vision for less assembly line marketing and more versatile, multi-skilled teams that drive efficiency and creativity. The full article below

7

Hi all - Sharebird invited me to do an AMA on Sales + Demand Gen alignment - a topic near and dear to me! You can ask questions and sign up to get my answers emailed to you via the link below.

46

1 Comment

At Infinity we now offer #genAI call summaries enabling customers to see call intent and outcome at scale:

9

Marketing fatigue is on the rise, and it can manifest in many different ways. One of the more literal ones is customers hitting the dreaded unsubscribe button. Many do it regularly, Optimove's 2024 Marketing Fatigue Survey shows. This report is packed with great insight, download it here ⬇

2