Anati Zubia

Hot take: The engine that fuels your B2B marketing growth isn’t AI. 🤖 It’s positioning. If you don't position your product correctly, you’ll struggle to be remembered – even when buyers have a need for your offering. Here's what CMOs today should know 👉 https://hubs.ly/Q02KcFFn0

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🚨 PSA for all the email marketers out there: It’s not the size of your list that matters… it’s how you treat it. 😉 You could have 100,000 subscribers, but if they’re not opening, reading, or engaging with your emails, that big ol’ list is just taking up space in your CRM. 💡 Instead of obsessing over your list size, focus on nurturing the relationships you do have. Send content that speaks to your audience's needs, provide value, and keep it relevant. Quality engagement always beats a bloated list of silent subscribers. Remember: A small, engaged list is a marketer’s goldmine. 💌 #EmailMarketing #MarketingTips #CustomerEngagement #QualityOverQuantity

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Foundational b2b marketing tip: Validate your messaging. Jonny Butler joined Sam Dunning to share: How to make b2b marketing work FAST (from zero) Listen/watch the full ep: https://lnkd.in/exTne-rV

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Product Marketing Managers listen up! 📣 What channels are you following to read the latest case studies, industry news and product marketing updates? We've listed 10 of our favorite blogs and newsletters that help you cut through the noise and stay up to date on everything product marketing related. Check it out. 👇

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Often when people talk about #ABM they really mean “better Sales & Marketing process.” But we’ve *never* seen an ABM campaign transform a Sales function 🙈 Instead, try these ABM-inspired tactics that are cheaper/easier to scale: 1️⃣ Go wide for every MQL: When a new MQL comes through, BDRs research in LinkedIn and manually add 3 lookalike contacts from the same company to the same sequence. 2️⃣ Track job changes: When contacts in your database change jobs, tools like User Gems, Champify, and LiveData Technology can connect the dots. Voila, you have an existing relationship at a new account! 3️⃣ Get funding alerts: Help reps track in-territory accounts that get a huge surge of funding, like from Crunchbase. 4️⃣ Invest in customer marketin: Partner with renewal managers, customer success, ProServe, even Accounts Receivable. What could marketing support/PM/automate? https://lnkd.in/ddxcjphn

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😡 Mad at Yelp? First, re-think your marketing strategy, are you familiar with these Major Yelp Ranking Factors? https://buff.ly/2JMhoVc #YelpMarketing #YelpRankingFactors #yelpSEO #Yelp #rankingFactors #SEOranking #SEOrankingFactors #internetMarketing #socialMediaMarketing #socialMarketing #socialSEO

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Unlock the Power of Intent Data! 📊 In our newest #B2BMX podcast episode, "No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now," Sarah Sehgal from OpenSesame takes us on a deep dive into actionable intent data strategies. With 30 minutes packed full of insights, Sarah covers how to integrate intent data into your marketing and sales processes, create dynamic account lists, and use actionable dashboards. Plus, hear real-world case studies demonstrating success and learn how to achieve quick wins with measurable outcomes. Listen today! https://bit.ly/4fuYz7U 📊 #DataDrivenMarketing #MarketingSuccess #B2BMarketing 

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It's a tale as old as time: sales and marketing are at loggerheads over leads and attribution. Here's our take on the reason behind the disconnect and how to align teams using Account Engagement (Pardot) and B2BMA. https://bit.ly/49Vovpf #accountengagement #pardot #salesforce

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What is intent data? Understanding your target audience’s needs and behaviors is important to any marketer. But for account-based marketing (ABM), it’s mission-critical. Here’s how to harness intent data effectively to drive your ABM strategy. 👉 https://hubs.ly/Q02V4rRz0

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According to a new report, marketers should wait up to 2 days before following up with content leads. Why? Learn more and discover 4 other key content trends on our blog. https://okt.to/d07IJ2 #contentdevelopment

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While we’re not sure there was any hot sauce on his chip, Mark Kilens gives a TED Talk about aligning your content, brand, community, and events team together to make the customer experience better! Go vote for your TOP 3 favorite GTM tips 👉 hotintros [dot] commsor [dot] com / vote L!nk in comments!

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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SEMrush’s acquisition of Search Engine Land signals a big shift for content marketing managers. This merger brings together respected industry insights with SEMrush’s data-driven strategies, offering marketers new opportunities to shape their content approach. How do you see this change impacting your strategy? 👉 https://buff.ly/4dWAwwr #SEMRush #ContentMarketing

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Propensity Mailing, or Intent-Based Mailing, is a data-driven marketing solution that helps you target interested individuals based on their behavior, interests, and buying activity. Learn more and start reaching the right audience for your goals: https://hubs.la/Q02YP1yd0 #DirectMailMarketing #TargetedMarketing #IntentBasedMailing #DirectMailWorks

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"Many people think ABM is only for big companies with lots of money. But you can be successful without spending a fortune." "ABM is about getting to know your customers and helping them." I could have not said this better. #CuratedABM #AccountBasedMarketing #KnowYourCustomers #StrategicContent

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