Alan Sherman

Most Rhode Island manufacturing is business-to-business or B2B. B2B marketing is changing — and fast. Ruth Stevens writes about 5 of the most important trends she's seeing for MarTech: https://ow.ly/X1PB50TfWQe If you'd like to to begin planning and tapping into resources for any of the developments mentioned in this article, contact our Specialist Network project manager, Robert Chipman at [email protected]. #Marketing #sales #Automation #ecommerce

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What do "headless" and "composable" mean for marketing teams delivering digital experiences? Listen to this excerpt from John Schneider of Chameleon Collective in our latest podcast, The Marketing AI SparkCast, where he breaks down these concepts. Aby Varma hosts John and Mark Demeny of Yext as they discuss the impact of AI on content management systems (#CMS) and digital experience platforms (#DXP). They explore topics like personalization, automation, efficiency in digital experiences, the future of AI-native products, emerging market trends, and implications for agencies and in-house marketing and digital teams. Podcast links to Spotify, Apple, YouTube, and iHeart are in the comments. Sure! Here are some suggested hashtags for your post: #HeadlessCMS #ComposableArchitecture #DigitalExperience #MarketingTech #AIinMarketing #ContentManagement #DigitalTransformation #MarketingInnovation #AIMarketing #MarketingAI

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To maximize the effectiveness of content syndication in demand generation, it’s essential to implement targeted strategies. https://ow.ly/MAHy50TqHcA #marketing #martech #technology

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What are the top benefits of a Martech Stack Audit? We asked our own Kristin Connell this question, and she delivered the list below, and added "A martech stack audit is critical to modern martech management - the "nice-to-have's" of 5 years ago are the must-have's of today." Kristin called out the insane level of growth in the overall martech landscape, and noted "... it's driving this change - your martech strategy must address the way in which you manage your martech stack to see a return on value." Top benefits of a Martech Stack Audit: 1. Cost Savings 2. Centralized Oversight 3. Streamlined Integration 4. Performance Assessment 5. Skill Alignment 6. Contract and Vendor Management 7. Governance and Compliance 8. Understanding your Ecosystem Bottom-line? "A martech stack audit is not just a one-time task," stated Kristin, "it's a strategic investment that continuously pays dividends." Read more: Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit: https://lnkd.in/g6gnV_KA #Martech #MartechStackAudit #MartechPerformance #MartechManagement #MartechInvestment

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Don't miss your chance to join Darren Rankine on May 20th at the Association of National Advertisers Technology Conference to discover how to optimize your MarTech stack to achieve peak performance. "The MarTech landscape is incredibly complex. In this workshop, we'll teach you how to navigate and simplify these complexities, enabling you to design your ideal future MarTech environment " - Darren Rankine, Partner of Marketing Technology Click the link below to sign up today and elevate your MarTech capabilities! https://ow.ly/xkZe50RxrEj #TransparentPartners  #ANA2024 #ANAMarketingTechnologyForMarketers #MarTechTransformation

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Over-the-air (OTA) updates are reshaping the automotive landscape. But what do we really know about them? Our new whitepaper, in collaboration with Sam Abuelsamid and {{linkedin_mention(urn:li:organization:28974109|Guidehouse)}} dives deep into some common myths. Get your copy now. https://lnkd.in/dhyXkeJj #AutomotiveInnovation #TechLeadership

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The energy and insights from Domopalooza live on through the ways our customers use Domo to solve both company and industry-specific challenges. We couldn't agree more, Tyler Shifflett. Get inspiration from #DP24 keynotes, customer conversations, product news, and breakouts now: https://okt.to/gG3jFO #Data #AI #BusinessIntelligence #DataDrivenBusiness

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We spent 2024 conversing with RIA marketing leaders, asking, 'What's working right now?' Here's what we heard. Trevor Davis shares the new marketing playbook for 2024 and beyond, based on the insights of the firms moving the needle and winning new business. #RIA #marketing https://lnkd.in/gfiGPiHa

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A key trend took center stage at many of this spring's digital marketing conferences – data collaboration platforms (DCPs). In his latest blog, Acxiom's Head of Strategic Alliances David Skinner provides an insightful look into the current shifts and future directions in data collaboration. He explores how interoperability, identity integration, and partnerships are crucial for marketers to capitalize on the transformative potential of DCPs and thrive in the omnichannel, omnibrands era. https://lnkd.in/gWxeerEB

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In our latest interview https://lnkd.in/dAkfSQmj with Michelle Huff, Chief Marketing Officer, UserTesting she explains the benefits of leveraging human insight rather than relying solely on user behavior and customer listening, providing research solutions, and future trends on digital and customer experience #interview #userbehavior #customerlistening #digitalexperience #customerexperience #martech #martechedge #insights #marketingstrategy

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🎙️ Today's 𝗡𝗘𝗪 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 up on the #RadicallyTransparent podcast is with an award-winning product marketing leader 🌟 Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing career. He raises a lot of questions, but maybe you'll know some of the answers. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗺𝗶𝘀𝘀 𝗶𝘁: 1️⃣ 🎨 𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗞𝗣𝗜 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: Learn why picking the right marketing KPIs is both an art and a science and how this choice can significantly impact the direction and success of your marketing efforts. 2️⃣ 📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Explore the power of data dashboards and repositories that track your chosen KPIs and simplify the complexity of data management. 3️⃣ 🎬 𝗔𝗰𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗜𝗻𝘁𝗲𝗻𝘁 𝗗𝗮𝘁𝗮: Understand how to use first-party intent data to build personas and transform buyer intent information into active marketing strategies to drive growth. This episode is jam-packed with actionable advice and a must-listen for marketing leaders, data enthusiasts, and anyone interested in the intersection of technology and marketing strategy. 👁️‍🗨️ 𝗪𝗵𝘆 𝗟𝗶𝘀𝘁𝗲𝗻? Intent data helps prioritize target accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent. As a marketing leader, when you know which accounts are more receptive to your messaging and in need of your solution, you can create even more personalized experiences at scale (think #ABM) and truly amplify your impact. 🔗 Tune in to ensure your data doesn't just sit and grasp exactly how to make your data work for you: https://okt.to/QtC7gx #RadicallyTransparent #IntentData #DashboardEssentials #BIDashboard

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On this #episode, Dan & Donnie explore the impact of #AI-powered search engines on pest/lawn businesses. They discuss the shift from optimizing for #searchengines to focusing on user intent, emphasizing the importance of natural language processing and conversational AI integration. Listen in: https://ow.ly/XK6L50SNwVa

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Are your marketing technology integrations working for you—or against you? Check out our Martech Integrations Use Case to see how we eliminate the frustrations of integrations! https://bit.ly/3uRdI0L #B2BMarketing #CMO #DigitalMarketing #MarketingOperations #Martech

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Is your sales team prepped to tackle market access initiatives in 2025? Read our latest blog post with insights from Karen Schaffer on how sales, marketing, and market access alignment can deliver on Access Realization by up-skilling customer-facing teams, utilizing payer segmentation to enhance pre-call planning, and optimizing engagement. #marketaccess #accessrealization https://lnkd.in/eAP32TX3

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Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the #RevenueMarketingReport. Misha shares how to use #attributionmodels to answer different questions and why changing your model may not always be the right choice. #b2bmarketing #b2bsaas #multitouchattribution #marketingoperations #marketingops #mops #marketingdata

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