Anne Clendenin

Providing project management and consulting services for various marketing, events, and community engagement initiatives. Supports efforts to attract future event business, agency relationships, and stakeholder management.

Event Marketing & Fan Engagement, 2015 - 2022
Maximized community awareness, exceeding attendance goals and corporate partner activations for NCAA Men’s and Women’s Final Four, Men’s and Women’s College World Series. Provided marketing strategy and first-class service to stakeholders, host committees, and membership. Drive ROI through marketing program development, strategic planning, partnership marketing, effective relationship building, content and digital marketing efforts. Directed… Show more

Event Marketing & Fan Engagement, 2015 - 2022
Maximized community awareness, exceeding attendance goals and corporate partner activations for NCAA Men’s and Women’s Final Four, Men’s and Women’s College World Series. Provided marketing strategy and first-class service to stakeholders, host committees, and membership. Drive ROI through marketing program development, strategic planning, partnership marketing, effective relationship building, content and digital marketing efforts. Directed various creative and media agencies simultaneously.

Ticket Sales Marketing, 2012 - 2015
Maximized attendance and ticket revenue for the NCAA Men’s Lacrosse Championships and NCAA Division I Wrestling Championships through ticket product development, effective planning, partnership marketing, and effective relationship building with internal and external stakeholders. Additionally, supported attendance and ticket revenue goals for 12 championships through directing e-marketing efforts, database management initiatives and effective commercial production. Direct media buying and planning for the Men’s Final Four fan events, Men’s Lacrosse Championships and Wrestling Championships. Successfully instituted new ticket revenue stream initiatives across championships and directed production RFP process accounting for a 66% radio/tv production savings across championships. Show less

Marketing Manager for NBA’s Houston Rockets and Toyota Center. Responsible for the promotion and attendance of Houston Rockets home games, various sporting events, concerts, family shows and special events at Toyota Center. Supervised five full-time Event and Promotions staff and 35+ part-time Marketing Associates whose collective focus was to promote attendance and build awareness through various grass roots community initiatives. Directed in house advertising and creative agency, and promoter… Show more

Marketing Manager for NBA’s Houston Rockets and Toyota Center. Responsible for the promotion and attendance of Houston Rockets home games, various sporting events, concerts, family shows and special events at Toyota Center. Supervised five full-time Event and Promotions staff and 35+ part-time Marketing Associates whose collective focus was to promote attendance and build awareness through various grass roots community initiatives. Directed in house advertising and creative agency, and promoter clients. Show less

Director of Marketing for Connecticut’s premier sports and entertainment facilities, XL Center and Rentschler Field respectively. Responsible for the promotion, attendance and execution of all sporting events, concerts, family shows and special events within the two facilities. Directed media planning and buying, promotions, public relations, and brand management. Directed in house advertising agency and promoter clients. Oversaw four full-time marketing, community relations and merchandising… Show more

Director of Marketing for Connecticut’s premier sports and entertainment facilities, XL Center and Rentschler Field respectively. Responsible for the promotion, attendance and execution of all sporting events, concerts, family shows and special events within the two facilities. Directed media planning and buying, promotions, public relations, and brand management. Directed in house advertising agency and promoter clients. Oversaw four full-time marketing, community relations and merchandising staff as well as 15+ part-time marketing/promotional staff. Served and lead host committee efforts for various national sporting events.
- Exceeded revenue and attendance goals for Visa Championships, a USA Gymnastics National competition, garnering the highest revenue and attendance in event history.
- Successfully marketed and promoted Women’s BIG EAST Basketball Championship directing ticket pricing, marketing, advertising, and promotion of the event.
- Managed ticket product development, marketing and advertising strategy, grassroots initiatives, and game operations for the Hartford Wolf Pack; the primary developmental affiliate of the New York Rangers.
- Retooled database marketing and list segmentation to maximize direct marketing efforts. Launched and maintained two websites: HartfordWolfPack.com and XLCenter.com. Show less

Director of Sales & Game Day Operations for the Chicago Blackhawks AHL Minor League Hockey Club executing ticket and corporate sales strategies and recruitment. Development of strategic ticket and marketing plan, advertising, grassroots, season, and group sales campaigns. Directed five-part time and ten game day staff, oversaw building coordination. Directed fan service and satisfaction efforts.
- Developed strategic marketing, advertising, grassroots, and group sales campaigns… Show more

Director of Sales & Game Day Operations for the Chicago Blackhawks AHL Minor League Hockey Club executing ticket and corporate sales strategies and recruitment. Development of strategic ticket and marketing plan, advertising, grassroots, season, and group sales campaigns. Directed five-part time and ten game day staff, oversaw building coordination. Directed fan service and satisfaction efforts.
- Developed strategic marketing, advertising, grassroots, and group sales campaigns.
- Coordinated all game day agendas, scripts, promotions, and events. Directed ten game day staff and oversaw building coordination.
- Directed creative agencies and branding efforts.
- Increased personal sales by 200% in 2005 and 270% again in 2006. Show less

Marketing and Promotions Specialist for the New York Mets Triple A Minor League Baseball Club selling ticket products and sponsorship opportunities ranging from single-day to season ticket plans as well as print advertisements to scoreboard signage.
- Assisted the Assistant General Manager in developing and executing all marketing and promotional plans and the Business Manager in all accounting/bookkeeping tasks.
- Organized and executed all marketing and promotional activities and… Show more

Marketing and Promotions Specialist for the New York Mets Triple A Minor League Baseball Club selling ticket products and sponsorship opportunities ranging from single-day to season ticket plans as well as print advertisements to scoreboard signage.
- Assisted the Assistant General Manager in developing and executing all marketing and promotional plans and the Business Manager in all accounting/bookkeeping tasks.
- Organized and executed all marketing and promotional activities and programs including coordination of game day staff, promotional giveaway events, game day agendas and scripts, on-field promotional activities, and ticket sales campaigns.
- Established record sales level for first year employees. Show less

Assisted summer collegiate baseball team in the New England College Baseball League. Strengthened the organization through soliciting and coordinating new corporate sponsors. Supervised volunteer opportunities, public relations, marketing and advertising as well as orchestrating promotional opportunities and fund-raising events.