Andrew Pitre

The Cornell Chronicle, Cornell University's primary news source, trusted us with a complex migration from Drupal 7 to Drupal 8. 🗞️ Enhanced News Content: We revamped their news content workflow and media system to streamline operations. 🎥 Media Integration: Implemented a custom plug-in for video integration with CornellCast, enhancing their multimedia capabilities. 🖥️ Content Workflow: Tailored a content workflow and revision system to fit their staff structure and needs. 👉Check out the full case study to see how we transformed their digital presence: https://bit.ly/3Z39xvi

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Video advertising requires a new metric to determine the right balance of efficiency, attention and impact. Some agencies are already stepping up and using CPS Viewed, or Cost Per Second Viewed, as a primary metric. Find out what that means https://lnkd.in/gHfEYmk6 #advertising #videoadvertising

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Are You Being Asked To Deliver More With Less Budget? You aren’t alone—2 in 3 B2B tech marketers say they are facing the same mandate. Meet those expectations by prioritizing PR and content development for the greatest ROI. Here’s how 👉 https://hubs.la/Q02G-bHB0 #marketing #marketingagency #budget

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What happens when you unite content and web teams? Exceptional marketing, that’s what. But if you're struggling to unite these teams and break down silos, join our Content & Beyond virtual event on June 27 to learn some tips and tricks: https://ow.ly/V1ub50RPPjI

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There's average marketing, and there's #Spear Digital Marketing. At Tridence Digital Agency, we are the leaders in observing and understanding human behavior. Our advanced analytics and #geotech platforms give our customers a competitive advantage, delivering empirical real-time results that matter. Still, have doubts? Let's talk and connect, and a spear expert can guide you into Ip-targeting and #geomarketing solutions. 25+ years helping brands and businesses succeed digitally. #digitalmarketing

This is certainly a change in direction from Google. A lot of time and energy was spent in the marketing and MarTech space planning for this change for it to seemingly be all for naught. However, the conversation it drove around first-party data was an important one, and one that I think ultimately benefits marketers and customers in the long run. #customerexperience #firstpartydata #marketing #martech

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🚨Tomorrow!! Register and submit a question for tomorrows Adobe Marketo Champion Office Hours 👉 Register now - https://lnkd.in/dAVRcsty ▶ Tomorrow - Thursday, 11 July ▶ 4pm CEST | 10am EST | 7.30pm IST Join Corey Bayless, Charlie Oakham, Courtney Tobe and me for what is shaping up to be a fantastic session moderated by John Grundy #marketo #adobemarketoengage #marketomug #marketochampion #adobeexperiencecloud

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In today’s digital landscape, SEO (Search Engine Optimization) has become an essential part of a successful business strategy. For small businesses, however, finding affordable SEO services that provide real value can be a challenge. This guide will walk you through how to choose affordable SEO services for small businesses tailored to your small business needs, ensuring you get the most bang for your buck. https://lnkd.in/gt2BtNB2 #SEOservices #seoservicesdelhi #digitalmarketingservices #searchengineoptimization #digitalgorkhaa

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🚨 Web Accessibility Matters 🚨 A recent lawsuit underscores the importance of key accessibility features like "Skip to Content" and role="main" tags for ADA compliance. These essential tools ensure blind and visually impaired users can easily navigate websites using screen readers. Companies must prioritize web accessibility to provide an inclusive experience for all users—and to avoid legal challenges. Case Summary: https://lnkd.in/gYRTqbEg #WebAccessibility #ADACompliance #ScreenReaders #InclusiveDesign #AccessibilityMatters #DigitalInclusion #WebsiteAudit

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As usually, things are spicy in the Wrapper. 🌶️🌯🔥 From the FTC's latest call outs to new AI Features at DMEXCO to a new SSP, DXKulture, ICYMI find the full newsletter here. Is the golden age of big tech over? Find out!👇

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Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.

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Actable recently published our "Buyer's Guide to Composable CDPs," now available for download at CDP Institute. Succinct, practical advice and guidance for anyone contemplating a composable approach to customer data enablement. Link to the guide below.. #customerdataplatform #composablecdp #composablearchitecture

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If your SMS program isn't doing as well as you hoped, you're not alone. It's common for brands to get stuck in the starting blocks or to look up after a few months and realize they're spending more on SMS than they're making. Klaviyo elite partner Ben Zettler is back on the blog today with the 6 tactics he uses to get brands' SMS programs profitable. SMS experts Savannah Mazola + Mindy Regnell weigh in with insight you won't want to miss. Check it out ⤵ https://lnkd.in/gHaK229z

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Is Image Alt Text Relevant in Modern SEO? Watch this video to find out! And check out my new SEO All-Star On-demand video training program. Sign up today and get a FREE 14-day no-obligation trial! https://bit.ly/3uXjfTC #SearchEngineOptimization #SteveScottSEO #SEOTraining #ALTText #SEOExpert #DigitalMarketingTraining #SEOAllStars #LearnSEO #SEOAdvice

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I was recently asked by the Forbes Communications Council  what piece of advice I would give to a marketer starting out in their career. My answer was easy: know your audience. Sure, it is good to know their demographics and behaviors, but what are their pain points? What is causing them frustration, and how can you solve that issue to provide them with a solution? When you can master the problems of your audience, you create meaningful relationships directly with your customers, leading to impactful results. Read about all 17 tips shared in the article linked below. https://lnkd.in/efM98eri  #LifeatNCRVoyix #Forbes #CommunicationCouncil

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