Andrew Barbuto

Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/ew4Bx7fW #datadriven #measurement #marketing

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69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

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Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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What’s the key to unlocking retail media’s full potential? Alignment on measurement models. Dive into the IAB Connected Commerce Summit replay to explore game-changing insights from LiveRamp. Replay available now: https://lnkd.in/d4BnW7uX

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Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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At Alliant, we're all about delivering immediate impact. 🚀 With Oracle's phase-out coming, there's no need to stress—we’ll help you transition smoothly and ensure your campaigns stay on track without missing a beat. Whether you're after custom Conquesting models or Syndicated audiences, we can quickly get your new, high-performing segments activated across any major platform. 📬📧📱🌐📺

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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🚨Useful eBook 🚨 See what the 8 "musts" are for successful partnerships in one of our latest eBooks1 Maximize revenue, prioritize action items, and leverage Partnerize technology for growth strategies. Download now: https://okt.to/qokp2g

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Are you lost in the realms of influencer and affiliate marketing? Uncover the vital differences that could transform your marketing game! Dive into this enlightening guide to explore which path resonates more with your brand's vision. https://okt.to/BCaQvI

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Great read... Learn more about why diversifying your partnership strategies is essential in today's digital environment. Explore the eBook "The Importance of Diversifying Your Partnership Strategies" by Partnerize: https://okt.to/9l2hM0

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First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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Advertisers are making major moves in retail media, with spending projected to hit a staggering $54.48 billion in 2024—nearly 1 in every 7 US ad dollars! 👀 As retail media evolves into an advertising cornerstone, the shift towards off-site channels like CTV is bringing new opportunities—and challenges. From measurement inconsistencies to operational hurdles, advertisers are navigating a complex landscape. Join us for EMARKETER’S Meet the Analyst Webinar where StackAdapt’s very own Renee Caceres will break down the latest forecast and dive into the trends shaping retail media in 2024.

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Uncover the secrets of how luxury brands can supercharge their return on ad spend through savvy partnerships and affiliate programs. Dive into the details in this intriguing article: https://lnkd.in/eMX8ZNjZ. #LuxuryBrands #ROAS #Partnerships #AffiliateMarketing

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Forrester Consulting found that 9 out of 10 companies agree – data collaboration is critical to driving revenue growth. Download this study to: 🛒 Uncover top data collaboration use cases for industries with different goals and varying degrees of first-party data 💲 Learn about new revenue opportunities across customer loyalty, data privacy, product innovation, and more 🤝 Gain key recommendations on how to overcome barriers to data collaboration Download your copy:

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The fact that the holidays are right around the corner just made me realize I'm already somehow behind on planning and preparation this year. Let me be an example, and let this post from Matthew Umbro help you on the advertising side of it. But do NOT ask us how to organize your personal gifting lists. Please. We need to put our oxygen masks on first 😂 #ecommerce #Q4planning #googleads #holidaystrategy #paidsearch

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Want to learn more about LiveRamp’s integration with AWS Entity Resolution? In this demo video, our Head of Embedded Products Lisa Cramer shows how LiveRamp's enhanced identity solutions help marketers and advertisers connect fragmented consumer touch points across all the destinations that matter. With built-in privacy-enhancing technologies, customers can enhance accuracy of customer insights and build personalized marketing experiences for the post-cookie ecosystem - all while minimizing the movement of data. This no-code, native AWS solution is as easy as the click of a button. Watch here: https://lnkd.in/e_RVcFaz AWS Partners

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Think of clean rooms as the secret sauce for retail media growth! Retailers, armed with first-party data, are teaming up for greater reach and scale. LiveRamp's VP of Industry Sales, Retail & CPG, Kevin Dunn, tells Beet.TV how clean rooms create a secure, collaborative environment.

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