My main steps: 1. Leverage Social Selling Engage on LinkedIn: Share valuable content, comment on posts, and join relevant groups to build your network. Personalized Outreach: Use insights from social profiles to tailor your messages. 2. Refine Your Targeting Ideal Customer Profile (ICP): Revisit and refine your ICP to ensure you’re targeting the right prospects. Segment Your List: Create more specific segments based on industry, company size, or other relevant criteria. 3. Utilize Multi-Channel Outreach Email Campaigns: Combine personalized emails with automated sequences. Cold Calling: Integrate calls into your outreach strategy for a more personal touch. Social Media: Use platforms like LinkedIn and Twitter to connect with prospects.

Review your CRM system for old meetings, demos and opportunities worth revisiting. Send them an email or LinkedIn message with relevant updates and useful insights they will find valuable. Ask them how they are doing and what the latest is rather than asking for anything in particular. They may ask you to catch if there’s something worth discussing. Use what is resonating most in those messages to craft new cold outreach. Rinse and repeat.

𝗧𝗿𝗮𝗽𝗽𝗲𝗱 𝗶𝗻 𝗮 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗿𝘂𝘁? Try taking a break. Sometimes, stepping away shows how 𝙨𝙥𝙖𝙧𝙠𝙡𝙮 𝙗𝙖𝙡𝙡 𝙨𝙮𝙣𝙙𝙧𝙤𝙢𝙚 kills progress for us 𝘼𝘿𝘿-𝙥𝙧𝙤𝙣𝙚* biz owners. It’s normal to get bored, but 𝗱𝗼𝗻'𝘁 𝗱𝗶𝘁𝗰𝗵 what's printing money. Focus on mastering one lead source, then build up to two, three, and beyond as you scale. Just because a strategy isn’t exciting anymore doesn’t mean it’s done working—hire a team to manage it, and use your energy to explore the next source of leads you're most excited about. Lead gen is a long game. 𝗗𝗼𝗻'𝘁 𝗾𝘂𝗶𝘁 once you hit 𝗣𝗔𝗬𝗗𝗜𝗥𝗧!

Go back to basics - 1) Spend some time researching about your prospect, and their business, before reaching out. 2) Create a hyper-customized cold email and cold call opening. In both these channels, stay relevant to their business, take relevant client names to build credibility, talk about the impact of your solution, and then put your ask - CTA - CTA should be straightforward and there should be a single ask in the CTA 3) Create multiple touchpoints for every prospect - Cold Call - Cold Email -Linkedin -Follow-up email - Video email - another cold call. There should at least be 8 touchpoints. 4) Utilise video emails effectively, as these are the newest methods to gain the attention of the prospect and stalled opportunities.

Vous avez l’impression que vos efforts de prospection tournent en rond ? c'est le moment de prendre du recul et d'adopter une perspective différente. Au lieu de pousser toujours plus fort, essayez d'abord de creuser en profondeur. Explorez ce qui freine vraiment vos avancées : est-ce le message, la cible, ou peut-être le timing ? Ensuite, changez de rythme ! Variez vos approches, expérimentez de nouvelles tactiques comme l’Account-Based Selling (ABS) ou une approche collaborative avec vos prospects. Enfin, renouez avec vos succès passés pour booster votre confiance et innover avec énergie.

Foque em uma segmentação mais detalhada do público, utilizando ferramentas de automação para personalizar contatos e diversificando canais como redes sociais e webinars. Ofereça conteúdo de valor, como guias e estudos de caso, para atrair leads e invista em estratégias de prospecção reversa, onde os prospects venham até você. Busque feedback de clientes, teste novas abordagens e ofereça demonstrações ou amostras gratuitas. Humanize o processo de contato e participe de eventos para aumentar sua rede de contatos.

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