What are the best practices for building urgency during a sales pitch?

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Building urgency is a crucial skill for sales prospecting, as it can motivate prospects to take action and move forward in the sales cycle. However, creating urgency without being pushy or manipulative can be challenging, especially in a competitive and crowded market. In this article, we will share some best practices for building urgency during a sales pitch that can help you increase your conversion rates and close more deals.