Andre Pranckevicius

Despite a decline in sales growth, dietary supplements sales remain higher than they were before the pandemic. 25% of consumers also report that their trust in the industry had increased following COVID-19, with a further 72% reporting no difference. A trade war with China could seriously damage this. As the world's biggest supplier of Vitamin C, China plays an important role in supporting the supplements industry. Disruption to the supply chain could erode trust and cause recent adopters to stop purchasing supplements. Relationships matter now more than ever. At Prinova, we're committed to fostering strong connections with our Chinese suppliers to minimize disruption and ensure consumers stick around for the long haul. #WeArePrinova #Supplements #PrinovaGlobal #SupplementsSupplyChain

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Great time with Elanie and Kay from the Renegade Nutrition Podcast! Their content is always so timely related to changes in the science of nutrition, it's impact on our wellness, and how we can all be better at 'biohacking'. We discussed the importance of polyphenols in the diet for longevity, data from blue zones, and Goode Health. Give it a listen (if you have an hour or listen at 1.75x speed) and follow Renegade!

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Pricklee is THRILLED to be selected from 100+ companies as 1 of 8 brands for PepsiCo's Greenhouse Accelerator Program: Juntos Crecemos Edition! When Mohammed Hassoun, Pharm.D. first shared his family's Cactus Water recipe - the inspiration behind every can of Pricklee - we would never have imagined that we would one day be a global company, sourcing materials, supplies, and ingredients from all over the world! We knew that the Prickly Pear Cactus was already full of natural benefits from research (and old wive's tales), but we found out quickly that our delicious hero ingredient was native to Mexico (it's even on the country flag!). Plus, its resilient, water-conserving properties enable the Prickly Pear Cactus to grow with 80% LESS irrigation than traditional crops, fueling its rapid growth and migration across all parts of the world (and some of the most challenging environments), including Southwest US, Lebanon, Italy, Egypt, India, Peru, and so many more. Our dedication to sourcing for quality, taste, and sustainability quickly led us to sourcing our Prickly Pears directly from Central Mexico. So, it's a full circle moment for us to now have the opportunity to work with mentors and experts within the PepsiCo Greenhouse Accelerator: Juntos Crecemos program to further strengthen our US-LATAM partnerships and infrastructure and continue to build the highest-quality, most sustainable supply chain possible for Pricklee's continued growth. You can learn more here: https://lnkd.in/eqeu8Rrj #entrepreneurship #accelerator #cpgindustry #supplychain #pricklypearcactus #pricklypear #beverageindustry

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The brand-new "Keto Air-Dried Beef Jerky Series" is on its way! Following the "Asian BBQ seasoned" and "Sichuan zest" flavors, we’re excited to introduce the "Original Braised Flavor" this time! Non-spicy, keto-friendly, rich in savory braised flavor, and made fresh from top-quality local Canadian beef. It’s perfect as a snack for kids and teens to replenish high-quality protein during snack time. Of course, it’s also great for anyone who prefers a non-spicy treat! Why launch this flavor? First, it's a unique taste you won’t find on the market. Second, many customers have given feedback that their kids love beef jerky, and need a protein boost during school snack time or after sports. This pack is just right for that. I’m working at full speed—look out for it by the end of September! #CPG #beefjerky

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Rafael Cisneros: Commercial Director of Cartavio Rum Company  - TRL: Who is Rafael Cisneros? My name is Rafael Cisneros and I’m the Commercial Director of Cartavio Rum Company, a company that produces and commercializes alcoholic beverages and is the leader of the spirits market in Perú (40% SOM). I have over twenty years of experience in the commercial area, working in prestige companies of massive consumption. - TRL: What does the rum mean to you? What made you fall in love with rum and when did it happen? For me, rum is one of the best spirits in the world, because it’s very flexible to mix with different mixers to make extraordinary cocktails and the rum has a better flavor to drink straight compared to other spirits. - TRL: Three essential characteristics that define the rum according to your perspective. – Personality. – Body. – Flexibility. 📲 More about this interview is here -

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"Thanks Kaleigh Theriault, great play by play on the first half, let’s take a look at what’s going to be needed to win the year." 🏈 Halftime Report: Preparing for the second half in the Beverage Alcohol Industry! 🏆 As we take a breather at the halfway point of 2024, it's clear that the beverage alcohol industry has seen some major plays and strategic moves. Let's huddle up and look at the game plan for the rest of the year: 🍺 Beer: The price increases in 2023 are putting pressure on consumers, with long-term inflation effects and multiple drivers pointing to lower volumetrics. To stay in the game, deeper price subsidization for core Beer categories is essential. However, Imports show potential for a positive finish. Maintaining consumer loyalty will be our MVP move here. 🍷 Wine: The $15-$25 range continues to be the sweet spot, driving consumer interest. But to achieve positive trends by year-end, we need to capitalize on Q4 gifting. A big comparable period is coming up, so some price adjustments might be necessary, especially for infrequent Wine shoppers. 🥃 Spirits: We're seeing a continued shakeout as consumers transition from traditional products to RTDs. Flavor and turn-key cocktails are the winning plays, making Q4 critical for gifting and entertaining. Price discounting is already in motion to boost revenue. 🍹 RTD (Ready-to-Drink): RTDs remain a game-changer this year. With their share of total Alcohol growing, we expect more stability in growth rates as the shift from Seltzers slows. Building consumer brand loyalty for Spirits RTDs is crucial, and we need to watch out for potential flavor fatigue in the second half. Let's get ready to tackle the challenges and seize the opportunities ahead! Here's to a successful second half of 2024! 🥂 "Why did the football team go to the bank at halftime? To get their quarterback!" 🏆 #BeverageIndustry #AlcoholTrends #Beer #Wine #Spirits #RTD #MarketInsights #SecondHalf #HalftimeReport Note: This report looks at the 26 week ending period thru July 6th, 2024

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🌶️ Explore Spicy Food Market Research and uncover the fiery trends fueling consumer cravings. Unlock the sizzling opportunities in the culinary world. From flavor innovations to market growth. Check our latest article here: https://buff.ly/4byNUX4 . . . #SpicyFood #CulinaryTrends #FlavorInnovations #MarketGrowth #SISInternationalResearch #ArticleAlert #StayTuned #BusinessGrowth #FoodIndustry #marketresearch #consulting #SIS #B2B #business #mrx #ux #cx #newmr #consumerresearch #customerresearch #customerinsights #consumerinsights #b2bmarketing #marketing #strategy #marketingconsulting #strategyconsulting #managementconsulting #userexperience #customerexperience #marketintelligence #marketanalysis #dataanalysis #businessintelligence #businessgrowth #datainsights #industrytrends #businessdevelopment #businessconsulting #marketingstrategy #digitalmarketing #markettrends #corporatestrategy #globalmarket #consumertrends #brandconsulting #businessinsights #strategicconsulting #marketstrategy #globalbusiness #consultingfirm #globalconsulting #competitiveintelligence #businessconsultant #strategicgrowth

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We had 52 meetings over 3 days at VitaFoods last month, the most we've had as attendees or exhibitors at a tradeshow. On the second day this was me on the showfloor going meeting to meeting, sometimes at opposite ends of the show floor👉 🏃‍♂️ How did we get 52 meetings lined up?   One of our clients who was exhibiting at VitaFoods was envious of our meeting schedule, considering they paid over 20,000€ for a booth, and we paid 120€ to get onto the show floor.   I told them how we did it so they, too, can have dozens of meetings at future shows:   I won't reveal step-by-step how we did it, but I'll provide some general concepts, many of which are apparent.   👉 Provide a solution for exhibitors. When I first did this show 10 years ago, I came out of it thinking it was a waste of my time and I'll never attend VitaFoods again. Why? Because I needed a viable solution for most of the exhibitors. We offered Health Canada solutions, but for most exhibitors, Canada was not a priority. When I developed our ingredient compliance division, GRAS Experts, the question was, what problem do exhibitors face, and how are we a solution?   👉 Plan. When we attend a tradeshow, we start the work 3-4 months before the show. There's a lot that goes into it. Travel arrangements to having curated scheduled meetings.   👉 Establish an ROI target. Attending tradeshows is expensive. Flights, hotels, feeding the team, transportation and the soft costs, i.e. downtime, i.e. behind emails and for a sales team, it often means postponed closing deals. We figure out what our costs are and what our target revenue from the show on a short and long-term basis needs to be. To achieve that, you need volume. Some shows, one deal could meet or exceed that target (but that seldom happens).     👉 Each meeting is like a dinner date. Sometimes, it takes five tradeshows (especially international ones) to meet face-to-face before a deal happens. Every time I meet, it's like going on a date. I learn more about them, and they know more about my company…..and me. With every meeting, the comfort level gets better. The relationship solidifies to the point where they don't want to work with anyone else but us = we're engaged!! lol   👉 Utilize every tool possible. With the VitaFoods tradeshow, the app has been an incredible network tool. We leveraged this tool to the MAX! It served two purposes: to get meetings booked and to build brand awareness, one connection at a time.   I know all 52 meetings won't result in 52 deals immediately or perhaps some of them may not materialize at all.  But it goes a long ways compared to the booth to booth introduction approach (which we also did in tandem).   #tradeshow, #strategy, #VitaFoods

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While nutritional supplements are not evaluated by the FDA, there are plenty of regulations around these products that impact their sales at retail. Buyers and brands discussed these regs during a roundtable at ECRM's Vitamin, Weight Management & Sports Nutrition Session moderated by Heather Weidt of WholeFoods Magazine. In this interview with ECRM's Joseph Tarnowski, Heather recaps some key points of discussion from roundtable participants. Here are some of takeaways: Age restrictions: Some states mandate that you must be 18 or over to purchase sports nutrition and weight management supplements, which can hurt sales as it adds another step in the purchasing process -- such as the need for a parent to purchase the supplements for a teen athlete, for example, or having to verify age online before purchasing. Mandatory Ingredient Listing: Supplement manufacturers must provide detailed info on the ingredients on the packaging, which can be very expensive for brands. These include a Supplement Facts panel, Other Ingredients list, and Allergen declarations. FSAs/HSAs: Currently Congress is trying to get a bill passed that would enable supplements to be included in FSAs and HSAs. This can be helpful for driving increased sales of some products. For example, a retail pharmacy that fills a GLP-1 prescription could also make recommendations for complementary supplements that are covered by these flexible spending accounts. Watch the full video interview below! Next year's GLP-1, Weight Management, Vitamin & Nutrition Session will be held February 11-13 in Rosemont, Ill. Click the link in the comments for more information and to register! #supplements #wellness #weightmanagement #ecrmrangeme Judy A. Sarah Davidson Craig C.

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The sports nutrition market is expected to grow at 7.6% CAGR, reaching $86 billion by 2032. Much of this growth is being driven by growing health consciousness. Consumers today have a clearer understanding of how fitness can support lifelong whole-body health and are looking to do what they can now to keep themselves fit and healthy later in life. Want to get in on the action? Get in touch with Prinova to discover what we can do for your brand. #WeArePrinova #PrinovaGlobal #SportsNutrition #NutritionTrends

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In Mexican regional music, many of the artists use the phrase “Gallo” or “Gallito” when referring to smoking weed/marijuana/cannabis 🪴💨 Taking note, we half-jokingly adopted those phrases as our flower brand trademark for our 3.5g flower (Gallo™) and 1g flower-only joints (Gallito™) for Mari y Juana® Inc. We don't plan on making big money off of these two brands; it’s more of a marketing tactic, and really an idea that came to me on a smoke filled night. The efforts of making the idea 💡 real and tangible, by the sole fact that these brands are out there now, is rewarding within itself. The two trademarks are now filed with the Secretary of State in California to protect out IP cause hey 🤷🏻‍♂️ why not right? 😂 You never know if this thing takes off 📈 I’ve always said that brands and branding keep the lights on. I believe there is a lot of power in a well thought out brand. The product, in itself, is the commodity. It is the brand story and the brand ideology that carries the weight and brings value. Just look at Liquid Death for example. Water has been around since before life began to exist on this planet, quite some time, yet in the last few years they have managed to create ENORMOUS value with their branding. Kudos to Mike Cessario and team by the way 🤙🏼 What are your thoughts on the value that brands bring to the market? Can you think of an industry in which branding is not relevant or important? Would love to hear what the LinkedIn community thinks!

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The spicy food revolution is here, and the younger generations are leading the charge: Research shows that 47% of #GenZ and 45% of #millennials prefer moderately spicy or very spicy options.    Have you ever tried a Flamin’ Hot product in two different regions? You might have tasted two different spice mixtures – because even though love for spice is up worldwide, we adjust the spice level of our foods market-by-market based on consumer preference. The way I see it, the broadened popularity of spicy foods is a response to our world being more connected than ever. It’s an area ripe for growth and innovation, something we’re excited to lean into at PepsiCo! We’ll continue to grow to meet people where they’re at – and predict what’s coming next.    Read this breakdown of the growth in the spicy section of American supermarkets:

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300+ Years in the Game and Still Leveling Up 🥃 E&A Scheer the rum sourcing OG with over three centuries of expertise, is doubling down—literally. They’re investing to double their capacity as they gear up for major growth in premium rum. If this isn’t a sign of where the biggest players in the category are heading, I’m not sure what is. At Coconut Cartel, we’re right there with them. Premium rum is on the rise, and we’re pumped to be part of the movement. https://lnkd.in/ecBjMMrU

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Ingredient Spotlight: Get to Know the Spirits Used in Cocktails Spirits, also known as liquors, make for the base ingredient in most cocktail blends. They are supposed to have a neutral flavor profile and are used to add a boozy kick to the mix. If you know a little about cocktails, you’ll know that the base typically consists of distilled liquors such as vodka, whiskey, tequila, brandy, gin, rum, etc. These are the top choice in spirits and are always stocked in bars all around the world. If you’ve got an exquisite bottle of liquor sitting at home but don’t know what to do with it, try some of our favorite recipes. - Vodka Cocktails: Espresso Martini, Vodkatini, Black Russian, Milano, Vodka Sour, Kangaroo - Gin Cocktails: Negroni Cocktail, Dry Martini, Coffee Sour, Income Tax Cocktail, Clover Leaf - Whiskey Cocktails: Manhattan, Whiskey Sour, Mint Julep, Old Fashioned, Scotch Sour, Scotch Negroni, Highlander, Dreamsicle - Rum Cocktails: Daiquiri, Mojito Cocktail, Casablanca, Sloppy Joe, Mint Daiquiri - Brandy Cocktails: Cognac Julep, Brandy Sour, Brandy Manhattan, Sidecar, Pierre Collins, Hot Toddy - Tequila Cocktails: Margarita, Picador, Tequila Sour, Mexican Manhattan, Tequila Sunset, Tequila’tini, Rosita Don’t have the right glassware for serving cocktails? Start your collection with a versatile set of go-to pieces like these round cups and goblet-style glasses. Then keep adding as you go! #CocktailIngredients #CocktailCreations #DrinkInspiration #MixologyMagic #BartenderEssentials #CraftingCocktails #CocktailCulture #CocktailHour #CocktailInspo #DrinkIdeas

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