Erik Volavicius

Authenticity in #BRANING. Expressing the soul of a brand is paramount. Companies must find the right balance between comercial efforts and brand building as consumers increasingly look for authentic products...

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Forget everything you thought you knew about doing business in Latin America! 🤯 Did you know that many American brands are missing out on huge opportunities in this vibrant market? 🌎 Here are some key insights to bust those myths: 💥 Myth #1: There's no purchasing power in Latin America. ❌ Truth: Market sizes are often underestimated, and people are eager for premium products.📈 The right pricing and program its always vital (that is true worldwide) 🌎 Myth #2: Latin American accounts don't pay on time. ⏰ Truth: Timely payments are a challenge everywhere, not just Latin America. Proper qualification processes are key! ✅ I can confidently say that less than 3% of our +200 accounts have had problems with payments. Myth #3: Navigating local procedures is impossible. 🗺️ Truth: While each country is unique, with the right strategic partner, success is within reach! 💪 Ready to expand your business into Latin America? Let's break down those barriers together! 🚀 Pro Consulting Group LLC #LatinAmerica #BusinessExpansion #GlobalMarket #MythBuster #ProConsultingGroup #PremiumProducts #StrategicPlanning #MarketInsights #OvercomeChallenges #SuccessStory #salesconsultant

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Here's how Brazil quietly became Mexico's top poultry supplier, and what it means for global trade. Think about it: - 33,700 metric tons of chicken shipped to Mexico in November alone. Year-on-year growth close to 100%. - From struggling with supply to becoming a top buyer of Brazilian exports. - Why the surge? Is it a temporary fix or a sign of Mexico's shifting trade landscape? Here’s the truth: Strong demand doesn't happen by accident. It’s a result of strategic alignment, trust in quality, and meeting unmet needs. Brazil’s success in Mexico shows this: 1) Reliability in a volatile market. 2) Adapting to growing global protein demand. 3) Smart partnerships driving mutual growth. The world needs: - Producers that anticipate, not react to, shifts in demand. - Exporters who balance diversification with market focus. - Resilient supply chains prepared for future disruptions. What do you think is the next untapped market for poultry exports? Let’s explore the possibilities together. #PoultryExports #GlobalTrade #BrazilianAgriculture #FoodSecurity #MarketGrowth

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It's not often you see Amazon getting squeezed out on a retail media chart, but that's what EMARKETER are forecasting as other players in #LATAM get into the space to join Mercado Libre as their competitors across the region. #Brazil and #Mexico will attract the bulk of retail media ad spending in the region. As Latin America’s two largest retail and advertising markets, the countries’ influence on regional ad spending trends is significant. Combined, they account for more than 8 in 10 retail media ad dollars spent in the region, so developments in these two markets will inevitably dictate broader industry trends. Some key callouts: 🛒 Today #Brazil is ahead with $780 million vs #Mexico $720 million in 2024 🛒 But Mexico is emerging as a powerhouse, growing to $2.13 billion by 2028 🛒 Brazil is also set to grow, reaching $2.07 billion by 2028 🛒 Mercado Libre will become a $1 billion digital advertising player this year 🛒 That's double the amount in 2022, and set to represent 6.7% of LATAM's digital ad market by 2026 ($1.9 billion) 🛒 Brazil & Mexico will account for 82.1% of Mercado Libre's ad business #retailmedia #LATAM #LAC #LatinAmerica #Latinoamericanos #shoppermarketing #trademarketing #ecommerce #onlineshopping #retail #retailnews #amazon #mercadolibre Walmart de México y Centroamérica Mercado Livre Brasil Mercado Ads Amazon Ads Herik Mourão Cameline Grolli Pedro Torres Debs Jose Luis Sanchez Morales Maria Camila Forero Montoya Source: EMARKETER Insider Intelligence

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#BrazilianCuisine - The foundation of Brazilian culinary culture consists of root vegetables, seafood, and meat. Discover the essence of Brazilian cuisine through these staple ingredients. The foundation of Brazilian culinary culture is deeply rooted in a variety of ingredients that reflect the diverse regions of the country. From the Amazon rainforest to the coastal areas, Brazil's cuisine showcases a fusion of flavors and traditions. Root vegetables like cassava and yams are essential components of many Brazilian dishes, providing a hearty and nutritious base. Seafood, abundant along the country's extensive coastline, adds a fresh and flavorful element to meals, with dishes like moqueca de peixe (fish stew) being a popular choice. Meat, particularly beef, is a staple in Brazilian cuisine, with churrasco (barbecue) being a beloved cooking method that highlights the country's rich meat culture. These staple ingredients not only define Brazilian cuisine but also reflect the country's history and cultural influences. The use of indigenous ingredients like manioc and guarana, along with African cooking techniques brought over by slaves, contributes to the unique flavor profiles found in Brazilian dishes. Additionally, the Portuguese influence on Brazilian cuisine is evident in dishes like feijoada, a hearty stew made with beans and pork, which is a symbol of Brazil's colonial past. tradition. #BrazilianCuisine https://lnkd.in/dkQYap5T #Brazilianfood #brazilianfestival

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#BrazilianCuisine - The foundation of Brazilian culinary culture consists of root vegetables, seafood, and meat. Discover the essence of Brazilian cuisine through these staple ingredients. The foundation of Brazilian culinary culture is deeply rooted in a variety of ingredients that reflect the diverse regions of the country. From the Amazon rainforest to the coastal areas, Brazil's cuisine showcases a fusion of flavors and traditions. Root vegetables like cassava and yams are essential components of many Brazilian dishes, providing a hearty and nutritious base. Seafood, abundant along the country's extensive coastline, adds a fresh and flavorful element to meals, with dishes like moqueca de peixe (fish stew) being a popular choice. Meat, particularly beef, is a staple in Brazilian cuisine, with churrasco (barbecue) being a beloved cooking method that highlights the country's rich meat culture. These staple ingredients not only define Brazilian cuisine but also reflect the country's history and cultural influences. The use of indigenous ingredients like manioc and guarana, along with African cooking techniques brought over by slaves, contributes to the unique flavor profiles found in Brazilian dishes. Additionally, the Portuguese influence on Brazilian cuisine is evident in dishes like feijoada, a hearty stew made with beans and pork, which is a symbol of Brazil's colonial past. tradition. #BrazilianCuisine https://lnkd.in/dkQYap5T #Brazilianfood #brazilianfestival

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There is a tremendous opportunity for brands and retailers to target Latin consumers in new ways that drive their business, and in my interview with PDG Insights Founder Diana Leza Sheehan, we touched on some of these opportunities that were uncovered by the company's recent U.S. Latino Pulse Study. The U.S. Latino market is comprised of 65 million people and is growing faster than any other group. It has $3 trillion in buying power - a number that is on track to more than double in coming years. Over 70% are under 45, so are coming into their spending power and having kids, meaning they will continue to be a powerful market for many years. U.S. Latin consumers place a lot of value on authentic, independent Latin retailers, particularly local stores. According to PDG Insights, more than 70% would be more likely to choose a Hispanic indie grocer over a national retailer if the indie retailer's store is closer. For larger chains looking to tap into this market, it's important to offer something authentic and that feels connected to their cultural identity. Some retailers, like H-E-B in Texas, Associated Supermarket Group in NYC, and Publix Super Markets in the Southeast are great at bridging the gap between original authentic Latino-focused experiences while also catering to the general population consumer. Latin consumers also prefer retailers that are very focused on the community. When it comes to brands, Latino consumers are looking for products that they recognize, that are tied to their culture, and that they grew up with. You'll find more details below in the video below, which is an excerpt from my full interview with Diana. For the full 16-minute interview, in which we give our take on our personal experiences as kind of Latin consumers ourselves (Diana's family comes from Mexico, and I have family from Puerto Rico) as well as some additional findings from the study, click the Youtube link in the comments! By the way - you may recognize Diana from one of the many presentations she has given both at ECRM Sessions as well as other events on behalf of some market information providers. She launched PDG Insights to unlock cost-effective consumer insights to craft retail sales narratives and brand strategies. If you are an emerging brand looking for insights to help with your buyer pitches -- drop her a line! #consumerinsights #hispanicconsumers #retail #cpg #ecrmrangeme

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AB InBev created the Growth Group in 2022 to bring together our B2B and DTC platforms with sales, distribution, and marketing to accelerate growth and innovation for the company. By bringing these teams together, we can produce more and better solutions for our consumers and our customers - all while driving growth for our amazing brands. In Brazil, we brought the full ecosystem to life with a recent Brahma campaign. Under the caps of Brahma "Litrinho" (RGB 300ml) are QR codes that when scanned, provide points in the rewards program for Ze Delivery, our on-demand DTC platform in Brazil. These points can be exchanged either via online purchases in Ze Delivery, or in participant bars – where the consumer has their promotional QR code provided by Ze Delivery scanned by the customer, which, in turn, receive their own Rewards in their Bees app. It is a fantastic win-win case where both consumers and customers benefit from using this frictionless technology. It's a win for consumers, who get rewards for their purchases of their beloved Brahma and for our customers, who benefit from increased traffic to their stores and new clients. We started this “Under the Caps” program in Minas Gerais and already expanded to Rio de Janeiro and Espírito Santo states, in Brazil. This is the power of collaboration – bringing together BEES, DTC, and Marketing – to delight our consumers and customers. For us, leveraging technology is all about leading the category, driving positive change, and serving our consumers and customers through innovative, scalable digital solutions. This is just the beginning! Stay tuned! Nick Caton Marcel Marcondes Lucas Herscovici Eduardo Lacerda Fernando Mazzarolo Margot Miller Andrew Murray Oksana Chuyko Pablo Panizza Young Sergio Vezza João Rua Derbli Felipe Cerchiari Pedro Celestino Abilio Secarechio Jr Joao Licks Dani Waks Dhara Pandya Fábio Baracho Martinelli Bruno Cosentino BEES Bees Brasil Zé Delivery

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While most of the team was attending Groundswell, Kim ten Wolde was at the Regenerative Agriculture Summit Series LATAM in Mexico. The event offered the perfect opportunity to network with industry leaders such as Nestlé, Diageo, and Grupo Bimbo, as well as getting a deeper understanding of the challenges and opportunities facing RegeAg adoption in the insightful panel discussions. One of the key insights is that as long as it is profitable, farmers and enterprises are willing to change their practices; the bigger challenge that was highlighted is the need for a uniform approach when it comes to collaboration across the supply chain and a collaborative approach between the food enterprises to ensure success for the farmer. As Rodolfo Farias from Diageo pointed out, it’s crucial that we have traceability - and that starts with measurements. The risk of greenwashing claims is a significant one; the industry will have a credibility crisis if we do not ensure proper transparency, traceability and quality of the data. It is essential that every party across the supply chain is involved in making the transition to a more sustainable food system happen! On the photo is Kim with Rodolfo Farias and Sofía Hernández Morales of Diageo and Vincent Lagacé, Albert Lacunza and Braulio Torres of Nuup. #RegenerativeAgriculture #Netzero #MRV #SoilCarbon #Soil #SupplyChains

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We present the financial and operational results for 3Q24! We closed the third quarter of 2024 with robust performance, reaffirming the consistency and discipline of our business strategy and consolidating our market leadership in South America. This period marks a new phase for Minerva Foods, with the closing of the acquisition of 13 industrial plants and a distribution center in the region. Check out the highlights and key figures for the period with our Investor Relations Director, Danilo Cabrera, MBA. #3Q24 #MinervaFoods #BEEF3 #FinancialResults

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The first day I joined Gillette as CEO, my boss, Luis Gigliani, a fantastic professional and person, told me: I will explain how this company works. Look, José Juan, at Gillette, presentations are critical, and your future is at stake at that moment. If you have excellent results but make a terrible presentation, they immediately conclude that you are not worth it and that the results would be even better if someone were better in your place. On the other hand, you have bad results, but make a brilliant presentation, and they will think: Thank goodness we have this guy here; with anyone else, the results would have been much worse! Conclusion: Do it well and present it better. Oh, and of course, never over-promise and always over-deliver!

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Knowing about an opportunity for growth is interesting, but understanding how to deliver that growth drives impact. Check out the latest from #pepviz on Hispanic shoppers and how to deliver on their food & beverage shopping needs!

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