Andrea Bunce, APR

Many innovative ideas can become obscured when communicated, which was a significant challenge for Patient Blood Management #PBM as it was introduced to benefit those suffering from #anemia, in hopes of enabling surgery without the use of donated blood upon leaving the ER (Emergency Room). The PBM educational approach supports bloodless surgical procedures. To reduce this obscurity, we are simplifying the message and increasing awareness, benefiting #researchers, manufacturers, and healthcare practitioners. Most importantly, we are enhancing the patient experience and raising public awareness. We are confident that many global organizations, healthcare providers, and blood management surgical equipment manufacturers will support our efforts as we continue to be pioneers in building a bridge of engagement for public access, which will benefit this field of medicine. Remember our medical icons, just in case one day you need direction to the OR. #Bloodlines #BBTS #Blood #SABM

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Health care is changing fast, especially with more patients choosing ambulatory (outpatient) care for convenience and flexibility. As content marketers, we need to stay ahead by creating information that connects with today’s health care consumers. Here are some key trends shaping our work: 1. Patient-focused content: Patients today act like informed shoppers—they read reviews, compare services and expect transparency. Our content should make complex health topics easy to understand and show how services can help them. Things like patient stories, FAQs and short explainer videos are great tools for building trust. 2. Digital experience: With more care happening outside of hospitals, people want smooth, easy online interactions. This means investing in mobile-friendly content, clear appointment scheduling and personalized email updates. People appreciate when health care feels as convenient as their favorite apps. 3. Clear and honest communication: Being transparent about costs and what patients can expect from their care isn’t just good service—it’s what today’s health care consumers demand. We should use our content to simplify complex topics like pricing and procedures. 4. Local and relevant information: As outpatient clinics grow, connecting with local communities is essential. This means using local SEO and sharing content that speaks to specific community needs and health concerns. In short, as ambulatory care grows, our content must stay relevant, clear and centered on patient needs. What strategies are you using to adapt to these changes?

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Today in HealthLeaders: Our monthly cover story takes a look at some of the challenges in the #HospitalatHome strategy, and questions whether health systems need to pump the brakes on the hype. News of a potential 5-year extension on the #CMS waiver is certainly good news. Read my story and let me know what you think https://lnkd.in/eMHYW3q6

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New in HealthLeaders: A study by the Peterson Health Technology Institute (PHTI) finds that #RPM programs for #hypertension work best when paired with #virtual access to care providers for medication management. Without it, the intervention might be wasted. https://lnkd.in/eZTksxV3

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#ICYMI: Last week, I published a story about the role health systems can — and, according to experts, should — play in digital health solution development. The article aligns with the idea of “radical collaboration,” an oft-repeated strategy at #ATANexus. As noted by General Catalyst’s Holly Maloney, radical collaboration is necessary for the evolution of virtual care. Sources I spoke with for the article below agree that health systems with the resourses to do so should get involved in digital health development; however, there are numerous potential pitfalls. Read here for insights from PwC’s Thom Bales, Health2047’s Larry Cohen, Ph.D, and Mayo Clinic Platform’s Steve Bethke.

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Decades of data can now be used to pinpoint diseases earlier and transform healthcare. Mayo Clinic and Mercy are making a significant advancement in their global, first-of-its-kind 10-year collaboration agreement. As founding members of Mayo Clinic Platform_Connect, the two organizations will now be working together to analyze de-identified patient data as they search for new ways to diagnose, treat and prevent disease, providing better outcomes and lower costs of care.

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Representation matters, including in research. Coming at the heels of AAPI month and with Pride month on the horizon, I’m excited to announce a new partnership aimed at increasing representation in clinical studies - a cause close to my heart and one that aligns both my professional aspirations in health and social advocacy. The NIH’s All of Us Research Program aims to engage over 1 million+ diverse individuals in sharing their health data to accelerate medical research and innovations. This initiative operates through three interconnected focal points: 1) enrolling and retaining participants, 2) establishing a secure platform for collecting, harmonizing, and analyzing research-ready, multimodal data, and 3) launching ancillary studies. Verily takes pride in powering the All of Us Researcher Workbench, providing a platform where data can be co-analyzed securely and managed effectively. Excitingly, as a member of the Board at the Center on Halsted, I'm thrilled to announce our partnership with the Illinois Precision Health Consortium to amplify LGBTQ+ representation in research through All of Us. By recruiting a diverse array of participants, we're fostering inclusivity in clinical research, deepening our grasp of human biology, and propelling advancements in both care and research. Learn more about the All of Us Research Program and consider joining here: https://lnkd.in/gvmVMVrj Are you a researcher? You can learn more about the data we have collected and the Researcher Workbench experience here: https://lnkd.in/gvegSeWA #precisionhealth #precisionmedicine #personalizedmedicine #lgbtq #healthequity

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Our June 2024 cover story is now live! Each month, our editors take a deep dive into the topics that matter most to you. From ways to win the payer/provider war to taking back your physician practice, we have a lot of stories up our sleeves this year. So what did we look into this month? Well, as we know, hospital leaders are facing increasing pressure to streamline operations and optimize efficiency to keep pace with the industry's dynamic changes. This pressure is particularly acute in the #revenuecycle, where the implementation of automated solutions has become a must. But while automation offers numerous benefits including improved accuracy, speed, and efficiency, can there be too much of a good thing? By identifying which aspects of the revenue cycle are best suited for automation and which are not, hospital leaders can effectively optimize their revenue cycle operations and position their organizations for success. HealthLeaders' revenue cycle editor Jasmyne Ray spoke with four revenue cycle leaders to find out what has and has not worked for them when it comes to implementing revenue cycle automation. Thanks to our HealthLeaders Exchange members Savanah Arceneaux, MSHCM (Ochsner Health), Lynn Ansley (Moffitt Cancer Center), Jacqueline Samuel, MBA, PMP (Grady Health System), and Monica G. Richey, FACHE (Grady Health System), for chatting with us! Read it here: https://lnkd.in/eHjxC9zW

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Unexplained variation in healthcare is killing us. If not just making us extremely annoyed. On 4sighthealth.com. https://lnkd.in/gnNTNfzj #healthcare #standardization

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I hope you're having a great week. Here are the trends we have been following at HealthLeaders. In today’s rapidly changing healthcare landscape, a #CMO’s role goes beyond just overseeing #clinicalcare. With rising financial pressures on hospitals, CMOs must now be deeply involved in financial decision-making. As the adage goes: "No margin, no mission." Lee Scheinbart, MD, CPE, FAAPL, Chief Health Affairs Officer at Burrell College of Osteopathic Medicine, emphasizes this shift: “Physicians are highly skilled in clinical care, but often lack #financialawareness, which can hinder an organization’s overall success.” To bridge this gap, CMOs need to collaborate closely with CFOs, gaining insight into financial structures while educating #financialleaders on how clinical care impacts the bottom line. The result? Better, more informed decision-making that benefits patients and providers alike (https://lnkd.in/eSupegBA). Also this week, #AI is making waves in healthcare, and #AmbientAI is leading the charge by enhancing doctor-patient interactions. Take Ochsner Health and Kaiser Permanente, who’ve partnered with AI platforms DeepScribe and Abridge to seamlessly integrate this technology into their #EHR systems. What are some benefits of ambient AI? Healthcare leaders say ambient AI can lead to personalized care management, enhanced operational efficiency, and smarter data extraction for cost savings. Too soon to really know, but time will tell.. (https://lnkd.in/eesJ3kF8) And in case you missed it, the top clinical leaders in the nation agree that #virtualnursing is the next step in care delivery. Through virtual meetings and an in-person roundtable, these health systems combined their knowledge and experience to erect a framework for the program for others to build upon. Make sure to read the full report (https://lnkd.in/eqSHEG-X). On the national scene, a cybersecurity sale?? Rural and smaller hospitals are having a hard enough time paying the bills, let alone finding the money to pay for cybersecurity. Now, #Microsoft and #Google are providing cybersecurity services for free or discounted prices (https://lnkd.in/eprbq84z). The summer is winding down and schools are already starting. Enjoy the last days of summer.

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#podcast Dr. Nate Favini, the first Chief Medical Officer of Pair Team, aims to connect underserved communities to high-quality, ongoing healthcare by providing medical, behavioral, & social services. Working with people who rely on Medicaid, who are experiencing homelessness & substance use disorders, & who have had recent interactions with the criminal justice system requires innovation & collaboration of government agencies, community-based organizations, & healthcare providers. With a focus on outcomes and cost, this value-based approach is reaching patients where they are, often using mobile technology & offering virtual care for tracking and improving health outcomes. pairteam.com https://lnkd.in/gmMpagm7

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It's startling to see how many US states rank so poorly on maternal health measures like pre-term births. And how little improvement those states have achieved since last year. Investment in digital and personalized experiences can move the needle on pre-term birth. Get Well has helped hospitals improve the rate of pre-term births and the keys are go digital, support expecting mothers throughout their journey, and empower them with education. #maternalhealth #thisisacrisis https://lnkd.in/gQPGwEik

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If you are interested in women's health, meaningful applications of AI-enabled analytics in health care, or both - check out this new article by my awesome Real Chemistry colleagues, Britt McKone and Allison K. Marshall. They showcase the power of a more inclusive approach to social intelligence (especially when so many women feel unseen and unheard within our health care system). And they feature several case studies that illuminate how such social intelligence can unlock new strategies for manufacturers to help improve education, access, and (ideally) outcomes in women's health. https://lnkd.in/grXWRvEP

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Not only can genomic integration within an EHR facilitate faster ordering and resulting of genomic testing, but it can also streamline workflow, reduce time to access results, and improve clinical decision-making. Find out more in the latest Oncology Issues. https://lnkd.in/eUZyaUV5

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Racial bias in medical algorithms can have a detrimental effect on patient health outcomes. By prioritizing inclusivity, embracing AI with caution, and fostering collaboration, we can create a healthcare system that actively works to improve not only health equity but also patient health outcomes. #HealthEquity #RacialBias #PatientHealth

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This next story in our STAT series on UnitedHealth Group is a doozy: The company has pressed its doctors and clinicians to use a thinly tested medical device to screen people for artery disease, racking up big taxpayer-funded dollars even though many patients were not sick. Several years ago, UnitedHealth initiated a screening program for peripheral artery disease, and it was centered around QuantaFlo — a device that connects to people's fingers and toes that attempts to gauge what someone's blood flow is like. There's a big issue, though: There's almost no evidence QuantaFlo is worthwhile or reliably accurate. Even the FDA says QuantaFlo shouldn’t be used as a standalone diagnostic tool. UnitedHealth pushed studies, co-written by its own employees, to make QuantaFlo seem more legit. Then it told its physicians and HouseCalls clinicians to use QuantaFlo on Medicare Advantage patients so it could harvest more peripheral artery disease codes (each worth ~$3k annually). Doctors and nurses immediately questioned QuantaFlo’s validity and UnitedHealth’s demands. Patients freaked out. UnitedHealth just kept bringing in the money, though — billions of Medicare dollars between 2018-2021. Read the full story for more details. And please reach out to Casey Ross, Lizzy Lawrence, Tara Bannow, and me for your feedback and tips. https://lnkd.in/gM6S5sQZ

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Engage with leaders from #healthsystems, #heathplans, #lifesciences #pharma #advocacy and #government who are innovating strategic initiatives to advance #valuebasecare at the #thincValue: Value Based Care Summit, October 28-29, in Washington, DC. Produced by The Healthcare Innovation Company (thINc) Speakers include: Lee Handke, PharmD, MBA, Chief Executive Officer, Nebraska Health Network Conrad Vial, MD, Senior Vice President and President, Sutter Health Network Richard Gurley, Founder and Chief Executive Officer, Ryse Health Eric Gallagher, Chief Executive Officer, Ochsner Health Network, Ochsner Health Elaine Ziegler, President, Palliative Division, Gentiva Sandy Balwan, M.D. MD, Senior Vice President and Executive Director, Clinical Integration Network IPA, Northwell Health, Mollie Gelburd, JD, Senior Director, Delivery System & Payment Transformation, America's Health Insurance Plans (AHIP) Carol Vargo, Vice President, Physician Practice Sustainability, The American Medical Association (AMA) Aisha T Pittman, MHP, Senior Vice President of Government Affairs, National Association of ACOs (NAACOS) Ann C. Greiner, MCP, President and Chief Executive Officer, Primary Care Collaborative  Jeff Micklos, Executive Director, Healthcare Transformation Task Force Michael Udwin, MD, FACOG, Medical Director, Provider Collaboration and Network Transformation, CareFirst BlueCross BlueShield Alexander Ding, MD, MBA, Associate Vice President, Physician Strategy & Medical Affairs, Humana Catherine Anderson, Senior Vice President, Health Equity Strategy, UnitedHealth Group Stephen Ondra, Vice President, Center for Transforming Health, MITRE; Director, CMS Alliance to Modernize Healthcare (Health FFRDC) Conor Sheehey Sheehey, Senior Health Policy Advisor, Senate Finance Committee, United States Senate  George Lourentzatos, Chief of Strategy and Operations, Union Health Center Lisa Wetherbee, Chief Executive Officer, Trinsic, A Clinically Integrated Network Mark Carley, Vice President-Managed Care & Ambulatory Services, Multistate Division, AdventHealth Zachary Rabovsky, Director, Practice Transformation and Population Health Strategy, CareFirst BlueCross BlueShield Ryan Tyner, MD, FACS, Chief Medical Officer, Ryse Health Lisa Stockdale, Director of Value Based Care, Silver Cross Health Jen Norton, Senior Vice President, Head of U.S. Patient and Market Access, Takeda Joseph (Joe) Smith, MD, PhD, MD, PhD, Chief Scientific Officer, Becton Dickinson Jennifer Bright, President, International Consortium for Health Outcomes Measurement (ICHOM) Jason Spangler, MD, MPH, FACPM, Chief Executive Officer, Center for Innovation & Value Research Natalie Davis, Chief Executive Officer and Co-Founder, United States of Care #healthcare #healthoutcomes #personalizedcare #wholepersoncare #percisioncare #preventativecare https://lnkd.in/eCAp8BpR

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