Brandi Greenberg’s Post

We develop our view of the world through the stories around us. Whether those are stories we grew up with or ones we’ve heard online, narratives are powerful influencers. Check out County Health Rankings & Roadmaps’ resources on using narratives to improve health and equity. Learn more about training opportunities: https://lnkd.in/erTDSai5

The Critical Dialogues for Action series involves deeper discussions with thought leaders and influencers in the equity, accessibility, belonging, belonging, social determinants of health, and social accountability domain to explore application in health systems. We are happy to share the next event in the series: "Planetary Health: The World is on Fire, what can we do in Healthcare to make a Difference?" Register today using the QR code or link in the image! #planetaryhealth, #cdfa

Join us for the closing session of #WHSMelbourne2024 a FREE public forum open to all! 2pm 24th April at the Melbourne Convention and Exhibition Centre, hosted by major event partner Victorian Health Promotion Foundation (VicHealth) Register via link below ⬇️ Dr. Google, online echo chambers, AI, bots and trolls – the list goes on. There’s lots of ways tech spreads harmful information and it can have a very real impact on us, our wellbeing and our health. This open-discussion, panel-led and evocative event will shed light on the mis- and disinformation in health and explores the pitfalls of searching for the right health information online. What role does social media play? Do influencers and marketers have a responsibility? Should we hold Big Tech companies accountable? How do we tell the difference between reliable evidence and vicious fake news? Be challenged by concepts, ideas and notions brought to the table by our special guests. Entry is free, but registrations essential: https://lnkd.in/gNfsxHyJ

Sylvia from WordifyScience. Effective health communication plays a crucial role in promoting public wellbeing and influencing positive behavioral changes. As we navigate through evolving trends and technologies, it is essential to explore how health communication is transforming and the strategies that are shaping its future impact. In this blog post, we delve into the transformative trends that are defining the future of health communication. We will examine how organizations are harnessing digital platforms to amplify their reach, leveraging the influence of advocates and influencers, and employing cutting-edge strategies to personalize messaging for diverse audiences. Moreover, we will explore the integration of behavioral science principles into communication strategies, emphasizing the importance of ethical considerations and continuous evaluation to ensure credibility and impact. Read the full blog post here: https://lnkd.in/dch3kK6i #health #communication #dissemination #impact #transformation #influencers #advocates #visual #storytelling #behavioral #science #psychology #interactive #ethics #transparency #evaluation #wordifyscience #engagement

Check out my case study on how 4 women PhDs are using Instagram and TikTok in their #ScienceCommunication. Using Creatrix Saas Inc, I analyzed the 5 top-performing posts from each PhD and looked for trends within and between the accounts. A few things that popped up: 💡Community building 💡Humor 💡Knowledge sharing Read more ... 👇🏾 #ResearchCommunication #PublicEngagement #SciComm #PublicUnderstandingOfScience #Research #SocialMedia

The ‘Rise of the Credibility Arena’… In my final video presenting the findings from my new research paper, I am discussing how the rise of conflicting health information on social media impacts our health. The ‘credibility arena’ refers to who becomes a credible voice in the health influencer space? Often we confuse high follower count with qualification, or the ability to curate ‘click-bait’ style content that goes viral, over clinicians whose content focuses on the nuance of health guidance. Remember to always look for the qualifications of your chosen health guru before making changes to your own health, diet, or fitness routine. Dr. Rachael Kent is a Senior Lecturer @kings_college_london , Author, Founder of @drdigitalhealth and podcast host of @digitalhealthdiagnosedpod Follow Dr. Rachael Kent-Aitken for more evidence-based tips on how to live healthy with technology! Reference: Kent, R. (2024). (In) visibility of health and illness: Instagram as an unregulated public health platform. Anthropology & Medicine, 1–16.  https://lnkd.in/ecfHm737 #drdigitalhealth #tech #wellness #health #mentalhealth #selfdiagnosis #evidencebased #research #mentalhealth#publichealth #stigma #research #evidencebased #newresearch #journalanthropologymedicine #Instagram #surveillance #chronicllness #invisibleillness #influencers #healthguru #viral #content #clickbait #credibilityarena #conflictinginfo #influencer #qualified #clinician

The role of Health Influencers on Social Media is a topic of debate, Are they enhancing Health Literacy or causing exhaustion for Healthcare Professionals? By spreading False Science, are they giving patients a false sense of expertise? #HealthInfluencers #SocialMedia #HealthLiteracy #FalseScience #HealthcareProfessionals The rise of health influencers on social media platforms has significantly impacted public health literacy, presenting a dual-edged sword in health communication. On one hand, these influencers have the potential to amplify important health messages and encourage positive lifestyle changes among vast audiences. Their relatable and engaging content can demystify complex medical jargon, making health information more accessible and easier to digest for the general public. However, this influence is not without its pitfalls. Many health influencers lack formal medical training and may spread misinformation or oversimplified health advice, leading to public confusion and skepticism toward established medical guidelines. This phenomenon not only burdens healthcare professionals with the task of correcting misinformation but also fosters a "Mr. Know-it-all" attitude among followers, who may prioritize influencer advice over professional medical consultations. Thus, while health influencers can play a supportive role in educating the public, their impact needs careful management to ensure that they complement rather than complicate the work of healthcare professionals.

🚫📊 When Targeted Health Messages Are Too Close for Comfort: A Wake-Up Call for Healthcare Marketers This #BSciBite is for anyone interested in improving #healthcare #marketing and #communication. A study from the Journal of Communication (Derricks & Earl, 2023) highlights how targeted health messaging can backfire. 🔍Key finding: Targeting health information specifically to Black Americans based on their race can backfire. Specifically, when Black participants perceived race-based targeting about health, their:  -Attention to the message decreased ⬇️  -Trust in the message provider decreased ⬇️  -Feelings of identity threat increased ⬆️  -Likelihood of adopting health behaviors decreased ⬇️   🤔 Interestingly, these effects were not observed for White participants. 📊 The #BSci behind this pattern? Societal #stigma. This backfire effect seems to occur only when the recipient's race is stigmatized in society (as with Black Americans) and does not appear when their race is not stigmatized (as with White Americans). This suggests that the negative response isn't simply about racial targeting, but about how that targeting interacts with existing societal prejudices and #experiences of discrimination. 🚨 Implications for Pharma/Healthcare Market Research: These findings challenge the common assumption that targeted #health messaging is always beneficial. They reveal: 1. Potential unintended consequences of well-intentioned health-promoting strategies 2. How experiences of discrimination can impact health communication effectiveness 3. Current approaches may inadvertently perpetuate health disparities rather than reduce them 🔑 Key takeaways:  As communicators, we must adapt our strategies to ensure we're truly serving all communities effectively. Health messages may be better received if they focus on incorporating important cultural values instead of superficial characteristics like membership in a certain social group. 🎓 Want more B-Sci Bites & practical insights? Add or follow James Dunlea, Ph.D. (Head of Behavioral Science) Follow Healogix and visit our web page: https://healogix.com/ #BehavioralScience #Marketing #HealthCommunication #HealthcareMarketing  #InclusiveCommunication  #PublicHealth  #MarketResearch

@Healogix #BSciBite: New study shows race-based health messaging can backfire. Learn how targeted communications impact engagement and how to adapt strategies for more effective healthcare marketing!

Disinformation, i.e., the intentional spread of falsehoods, is a serious problem in our society. But what happens when influencers, who are supposed to be trustworthy, become sources of disinformation? It can cause harm to their followers, who may have blind faith in them and be guided down the wrong path. For example, there is documented evidence that cancer patients have stopped using scientific treatments and switched to only well-being measures by listening to influencers, only for their health to deteriorate. Even more alarming is that these influencers have sustained their credibility over many years, without their followers understanding that they are being misled. So, the question is: how exactly do fraudulent influencers build their credibility, and why do people believe in them? Drawing on self-presentation theory, Mahmudul Hasan, PhD, FHEA and I strive to address these questions in our new research work published in Information, Technology & People [ABS 3]. Please find the link to our study in the comments section. Newcastle University Business School