Ana Maria Henao

Huge thanks to Dr. Jason Kofinas at Kofinas Fertility Group and Mariana for putting together such helpful content on the egg freezing process! Here's some new things I learned from this first content drop in our series: - Why your provider can tell you about your egg count, but not your egg quality - How egg freezing technology has dramatically improved in the past decade - Why we see fewer instances of twin and triplet births from IVF

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Humbled that I continue to be on this list. The work and thought leadership that Don “eCommerce” Brett brings to the commerce community is outstanding. Happy to be a small contributor to that value. And thanks to those that have listened, it's both flattering and humbling at the same time to think that anyone wants to hear what I have to say! I recommend you give all of these episodes a listen, and the many more that are on the CPG views page. #ecommerce #digitalstrategy #leadership #omnichannel

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Our Brand Health Insights Framework is an elevated approach that uncovers opportunities and helps brands achieve meaningful differentiation. Learn more in our ebook.

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Balancing purpose, innovation, and quality always matters 👀 Consumers are savvy and quick to spot when a brand’s actions don’t match its words—especially when it comes to sustainability. Brands perceived as "greenwashing" see a quick dip in customer happiness, and that directly affects revenue. But, while people care about sustainability, they also want innovation and quality. That’s why brands like Patagonia stand out as examples—they’ve nailed the balance of great products, environmental responsibility, and being transparent about what they stand for. At the end of the day, brand perception matters. A lot. It’s more than just slapping on a green label. Consumers want to feel confident that a brand aligns with their values and delivers on quality. To win customer trust and loyalty, focus on authenticity, innovation, and delivering products that people love and trust. #brandstrategy #brand #marketing #revenuegrowth

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eCommerce & CPG Strategy: How marketing budgets have shifted in 7 years 🔥 Great visual by the Gartner team. Key Questions: (2) ⛄️ How has marketing budget resource allocation shifted in the last 7 years? ⛄️ Are there any consistent themes (spoiler alert — retail media)? By the numbers: (4) ⬇️ Martech: 29.2% to 23.8% ⬇️ Labor: 24.5% to 22.6% ⬆️ Paid media: 23.2% to 27.9% ⬇️ Agencies: 23.0% to 22.0% Stay in touch with our newsletter: https://lnkd.in/eMx4Zh2k Ways to reach us: Pattern® The CPG View The Retail eCommerce Club #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

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Brands succeed when they break through in culture, and crowdcultures are a great vehicle for doing that. But firms can’t identify the critical opportunities by relying on traditional segmentation and trend reports.

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Branding in the social media age has evolved far beyond traditional advertising. This HBR article dives into why brands must now be more than just logos—they need authentic stories and real engagement to thrive. #branding #socialmedia #startupsindia #digitalmarketing

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Today, we’re diving into a story about one of the most iconic leaders of our time—Steve Jobs—and how his unwavering attention to detail helped shape Apple into the brand we know today. Now, many people know Steve Jobs as a visionary, a genius who revolutionized personal computing, music, and even phones. But there’s one story from the early days of Apple that stands out when we talk about his leadership style and how attention to detail became a defining part of his approach. Today, we’ll explore that story and unpack the leadership competencies it reveals—particularly the importance of high standards and the pursuit of excellence in leadership. By the end of this episode, you’ll have some great takeaways about how you can apply these principles to your own leadership journey. #AnkerBioss #Leadership #Micromanagement #Flow #Podcast https://lnkd.in/giK7nnkf

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I will be attending and presenting at the upcoming Glossy E-Commerce Summit, organized by Digiday Media, from June 10-12, 2024, at The Ritz-Carlton in South Beach, Miami. At this prominent event, leaders from influential brands and retailers will break down how they’re winning customers, driving sales, and reshaping the omnichannel experience. I'll be providing insights into overcoming contemporary hurdles in commerce, adapting to shifting market dynamics, and leveraging innovative tactics for sustained growth in the competitive landscape. I'll get into how BigCommerce/Feedonomics empowers brands and retailers to optimize their product listings, reduce operational inefficiencies, and ultimately drive higher sales and profitability. In today's fast-paced e-commerce environment, effective data feed management can significantly enhance operational efficiency and boost sales across multiple platforms. If improving data feed management and connecting to social channels and marketplaces for brands and retailers is important to your business growth and you are attending the event, let's connect and talk how we can help you with: ✅ Increased Product Visibility ✅ Higher Conversion Rates, AOV and Checkout ✅ Reduced Data Errors ✅ Improved Click-Through Rates (CTR) ✅ Time Savings ✅ Better Inventory Management ✅ Enhanced ROI on Advertising Spend (ROAS) ✅ Greater Market Reach via Marketplaces and Channels Let's connect to achieve greater success in the ecommerce landscape together. See you there! #Ecommerce #DigitalTransformation #FeedManagement #Omnichannel #GlossyECSummit #Networking #Innovation #Growth #thinkbig #feedon

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Good learnings on effective retail ads. Themes of … big idea lasting long (decades!!) humour power creativity that cuts thru #advertising #marketing

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#Media #marketing is the new profitable space for #tech #companies. The #ecosystem of logistics, payments & Tech is closing with ads. Also revenue comes from this system as sellers and brands invest in ads, hire all the platform services meanwhile customers purchase using own platform payments or credit.

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Are you a European spirits brand looking to drive revenue? 📈 Breaking into the U.S. market is no small feat—but with the right plan, it’s possible. Learn more about the Spirited Marketing incubator program—a strategic platform designed to help brands achieve sustainable growth and data-informed retail expansion. 🤓 We’re here to: ✅ Build your DTC presence so you can connect directly with U.S. consumers. ✅ Use storytelling to make your brand unforgettable. ✅ Spot new opportunities and strengthen your on-premise and retail strategy. If 2025 is your year to grow, then let’s chat and see if we’re the right fit to take your brand to the next level! 🌎 cc: Kate Harrison #SpiritsIndustry #GlobalExpansion #DTCStrategy #SustainableGrowth #BrandBuilding 🌎 #FMCG #Spirits

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As inflation cools and deals abound, learn the five key trends to help brands reach more customers in the second half 2024. As partnership marketers, it’s crucial to understand why consumers are spending strategically and what inspires them to hit “buy.” #marketingpartnerships #strongsales https://bit.ly/47jHLg7

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I took so many insightful takeaways from the incredible speakers who spoke about influencer marketing and the creator economy at yesterday's CreatorIQ event. I’m more convinced than ever that influencer marketing is not a nice-to-have but an essential tool for brand awareness and growth.     Here are the quick scribbles from my 📒  - • Take an earned media-first approach. Content that works well in earned media will do well in owned media, but not vice versa. ✏ Takeaway:  “Don’t make ads make TikToks” Almost all brands referenced that creator content performs better in ads than campaign content - ensure this is incorporated into your campaign creative strategy. • Influencer integration into the full-funnel marketing strategy is essential. There’s content that can work for the top, middle and bottom. ✏ Takeaway: Clarify the purpose of your content and where it sits in the funnel, and align on the goal ahead of outreach.  • Trust creators to create content - they know their audience and communities best and know what performs! ✏ Takeaway: Give creators space in the brief to create something they know will resonate with their audience and content best.    • Relationships are the foundation for working with creators. We all know this, but it was a great reminder that long-term relationships, like all good things, compound and crucially feel more authentic. ✏ Takeaway: Ensure all teams working with influencers keep this in mind, have owners for different relationships and invest in connections, eg events and ambassador programmes. There’s no automated way around this! • One of the biggest challenges for brands is getting buy-in from leadership to have influencers recognised as an essential component of a marketing strategy. ✏ Takeaway: Use metrics and KPIs to show the real value of influencers to key decision-makers.  I’m personally so excited by the breadth and unexplored opportunities of The Creator Economy for brands. At Papier, we’ve spent the last few months evolving and testing to see what works ahead of building out our strategy to integrate influencers further into the business and drive more impact 💫 I’m curious - how are others are thinking about influencers as part of their strategies? 🎤 Finally, thanks to some of the speakers: Netta G. Ava Rose Bysiewicz Donaldson, Emily Trenouth, Colette Laxton, Heather Clark, Daniel-Yaw Miller, Emily Hare, Imogen Coles, Luke Barnes, Ava Rose Bysiewicz Donaldson, Emily Trenouth, Calum Watson, Lisa Bobroff, Marta Biino, Emily McDonnell

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It’s heeeere! Fresh #AIR. I am delighted to share our Q4 Allume Insider Report (AIR) on Commerce Trends, available on our website!   Throughout Q1-Q3 we covered key shopper trends of building #authenticity, #trust, and #loyalty with shoppers. What comes next? We posed this to a group of brand execs, and the answer was clear – having shoppers insist upon, and #Advocate for, your brand.   Through vigorous research, holding conversations with industry experts, attending conferences, reading, and analysis, we have you covered on identifying the most impactful commerce trends for your business… and finding simple ways for you to drive the connection with shoppers.   Contact us to request a private workshop, or visit our website to read the report (link in comments)! #digitalcommerce #ecommerce #shoppertrends #commerce #retail #alwayslearning

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Marketing today can feel like navigating a maze. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: 💸 Maximize your ad spend 📊 Understand essential metrics beyond just match rates 🤔 Ask the right questions to evaluate data collaboration partners https://bit.ly/3XyhMyJ

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Today's CMOs must balance data-driven insights with innovative strategies to stand out. Amid rapid change, focus on targeted messaging and a seamless digital experience. Stay ahead by developing leadership, analytics, and creative thinking skills. Marketing Charts | CMSWire | #cmoinsights #marketingevolution #digitalstrategy #Activate_ms

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