Amy Balliett

Over 10,000 infographics are released online every day, but less than one percent of them find any real success. The trouble is there’s a common misconception that an infographic is merely a packaging of text and illustration. But in order to create a truly successful infographic you need to understand the power of visual communication and how to apply the seven key principles of great infographics. When properly executed, visuals can connect with an audience exponentially faster than any other… Show more

Over 10,000 infographics are released online every day, but less than one percent of them find any real success. The trouble is there’s a common misconception that an infographic is merely a packaging of text and illustration. But in order to create a truly successful infographic you need to understand the power of visual communication and how to apply the seven key principles of great infographics. When properly executed, visuals can connect with an audience exponentially faster than any other form of communication.

In this course for graphic designers and marketers of all backgrounds, join instructor Amy Balliett to explore the power of successful infographics that showcase the purest forms of visual communication. Along the way, Amy walks you through the seven principles of great infographics—an essential formula to deliver engaging infographics that can help you stand out from the crowd and improve your overall content design. Show less

Looking for a more creative way to build your brand? You should start by developing strategies for visual content marketing, one of the most important foundations of a successful business today. In this course for designers and content marketers, instructor Amy Balliett offers a comprehensive overview of how to build, implement, and sustain effective visual content marketing strategies to drive growth and innovation on your team.

Learn more about why customers love visual content and how… Show more

Looking for a more creative way to build your brand? You should start by developing strategies for visual content marketing, one of the most important foundations of a successful business today. In this course for designers and content marketers, instructor Amy Balliett offers a comprehensive overview of how to build, implement, and sustain effective visual content marketing strategies to drive growth and innovation on your team.

Learn more about why customers love visual content and how to use that content to grow audience engagement. Gain the tools to identify content types that will resonate with your audience while prioritizing campaign goals and budgets. Discover the secrets of developing a campaign brief, building a content plan, and creating a unified visual language that sticks. Along the way, Amy shares advice on how to measure your campaigns against preferred outcomes using analytics tools and other reporting methods to track your overall performance and success. Show less

At most companies, the work of a customer experience (CX) professional starts after a customer has been acquired. But this approach won’t meet the needs of the modern buyer. Today, CX teams must take advantage of the larger opportunities afforded by a comprehensive, end-to-end CX strategy. In this course, CX and visual design expert Amy Balliett shows you how to leverage insights, research, and organizational tools to build a successful CX strategy worthy of long-term customer… Show more

At most companies, the work of a customer experience (CX) professional starts after a customer has been acquired. But this approach won’t meet the needs of the modern buyer. Today, CX teams must take advantage of the larger opportunities afforded by a comprehensive, end-to-end CX strategy. In this course, CX and visual design expert Amy Balliett shows you how to leverage insights, research, and organizational tools to build a successful CX strategy worthy of long-term customer loyalty.

Amy shares best practices and practical guidance that you can apply to any customer touchpoint, with examples drawn from real-world case studies. Learn about the key elements of an organizational approach to strategy, the different types of insights and customer research, and how to prioritize some methods over others to advocate across the interests of your entire company. By the end of this course, you’ll be ready to unite your colleagues around a shared goal to delight your customers. Show less

If graphic designers and marketers don't communicate effectively, it can result in time lost or work that doesn't meet the needs of the organization. In this course, Amy Balliett teaches designers some core tenets of marketing, as well as how to manage marketers as clients, interpret marketing goals, and use those goals to inform all design choices. Amy begins by helping you get into a marketing mindset. She explains the role of design in marketing, defines a marketing campaign, and goes over… Show more

If graphic designers and marketers don't communicate effectively, it can result in time lost or work that doesn't meet the needs of the organization. In this course, Amy Balliett teaches designers some core tenets of marketing, as well as how to manage marketers as clients, interpret marketing goals, and use those goals to inform all design choices. Amy begins by helping you get into a marketing mindset. She explains the role of design in marketing, defines a marketing campaign, and goes over how to speak like a marketer. Then Amy dives into important marketing strategies, including SEO optimization, email marketing, content marketing, and much more. Next, she covers key components of building your marketing campaign, such as SMART goals, a content strategy roadmap, and visual language design. Finally, Amy wraps up with a discussion of how all the previous steps come together, as well as the follow-up process, measuring success, and showing your value.

Note: This course was created by Amy Balliett. We are pleased to host this training in our library. Show less

An entirely new and updated course on data viz to build from its 2017 predecessor.

Media and marketing efforts often rely on data visualizations to prove a point quickly. But poorly designed visualizations can be misleading and can even become a source of global scrutiny. To succeed in design and marketing today, you need to know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of… Show more

An entirely new and updated course on data viz to build from its 2017 predecessor.

Media and marketing efforts often rely on data visualizations to prove a point quickly. But poorly designed visualizations can be misleading and can even become a source of global scrutiny. To succeed in design and marketing today, you need to know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. She shows you how to identify and shape your data with key questions, as well as how to avoid common data visualization mistakes. Amy covers creating bar graphs, pie charts, line graphs, and area graphs in Adobe Illustrator and goes over how to better contextualize your data visualizations with labels and color. Using these tips, you'll learn how to stand out from the crowd and create charts and graphs that combine precision with visual appeal. Show less

An entirely new and updated course that builds from its 2015 predecessor.

To create a truly successful infographic, you must understand the power of visual communication. Properly executed visuals can connect with an audience faster than any other form of communication. In this course, Amy Balliett, CEO and Founder of Killer Visual Strategies, shows you how to create engaging and successful infographics that stand out from the crowd. Amy shows you how to dissect a bad infographic, to… Show more

An entirely new and updated course that builds from its 2015 predecessor.

To create a truly successful infographic, you must understand the power of visual communication. Properly executed visuals can connect with an audience faster than any other form of communication. In this course, Amy Balliett, CEO and Founder of Killer Visual Strategies, shows you how to create engaging and successful infographics that stand out from the crowd. Amy shows you how to dissect a bad infographic, to learn what not to do. She shows you how visual communication shines through, even in infographics that aren’t in your native language, then goes over how to leverage visual cues and hooks. Amy introduces the five Ws that you need to identify when designing your infographic and explains why it’s so important to research before design even starts. She walks you through each step of wireframing your infographic and concludes with putting the full design together in Adobe Illustrator.

Note: This course was created by Killer Visual Strategies, a Material Company. We are pleased to host this training in our library. Show less

How can you communicate information more visually? Instructor Amy Balliett has you covered. In this course, she introduces you to 20 rules that go into the “why,” the “who,” and the “how” of effective visual communication. For example, with Rule 3: Commit to quality, Amy shows you how to determine what makes content high quality and offers you a simple test to determine if your visual content meets or exceeds standards. With Rule 8: Different problems have different solutions, she discusses how… Show more

How can you communicate information more visually? Instructor Amy Balliett has you covered. In this course, she introduces you to 20 rules that go into the “why,” the “who,” and the “how” of effective visual communication. For example, with Rule 3: Commit to quality, Amy shows you how to determine what makes content high quality and offers you a simple test to determine if your visual content meets or exceeds standards. With Rule 8: Different problems have different solutions, she discusses how to identify the right creative content solution for the problem that you’re trying to address with visual content. Throughout the course, Amy’s rules step through practical strategies and useful details that empower you to revolutionize your own content and brand strategy. Amy also explains which rules can be broken and how to break them. Show less

Discover the foundation, power, and necessity of visual communication with this essential guide

Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed… Show more

Discover the foundation, power, and necessity of visual communication with this essential guide

Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.

Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message.

Learn best practices for visual communication
Gain inspiration from countless visual examples
Stay on top of the latest trends in visual communication
Understand visual communication for marketing, sales, design, HR, and more

Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told. Show less

Join top design instructors Bonnie Siegler, Sean Adams, Justin Ahrens, and Amy Balliett as they tackle the reasons why really good design is a critical component to the success of a business. From high-level discussions on design as communication and knowing your brand equity, to on-the-ground topics such as collaboration and realistic budgeting, this course provides hard-earned wisdom from a dream team of mentors.

Visual communication is the modern marketer's secret weapon. It tells your story without words, for a quick impact on today's busy and increasingly global audience. This course explains what visual communication is and why it matters to modern businesses. Amy Balliett provides tips for creating killer content that communicates your message in seconds flat. She takes you on a fast-paced ride though topics like data visualization, visual storytelling, and external vs. internal communication… Show more

Visual communication is the modern marketer's secret weapon. It tells your story without words, for a quick impact on today's busy and increasingly global audience. This course explains what visual communication is and why it matters to modern businesses. Amy Balliett provides tips for creating killer content that communicates your message in seconds flat. She takes you on a fast-paced ride though topics like data visualization, visual storytelling, and external vs. internal communication. Learn techniques for getting your message across in microseconds, keeping your audience at top of mind, investing in quality, and avoiding the number one mistake marketers make with visuals: clutter. Show less

Great sales sheets grab the attention of a customer at first glance. There are a variety of types, but successful sales sheets share common features: strong layout, typography, color, and content. This course teaches designers—and marketers who may not be trained designers—how to design high-impact, eye-catching sales sheets that sell your products and services in just one page. Instructor Amy Balliet, the CEO of Killer Infographics, explains why a sales sheet matters and why it's important to… Show more

Great sales sheets grab the attention of a customer at first glance. There are a variety of types, but successful sales sheets share common features: strong layout, typography, color, and content. This course teaches designers—and marketers who may not be trained designers—how to design high-impact, eye-catching sales sheets that sell your products and services in just one page. Instructor Amy Balliet, the CEO of Killer Infographics, explains why a sales sheet matters and why it's important to define its audience, purpose, and call to action up front. She shows how to lay out your sheet and combine data and visuals in an effective way. She also helps you choose colors and typography that enhance your message and your brand. Finally, see how all the design elements combine in a start-to-finish project using Adobe Illustrator. Show less

Since 2017, Balliett has been a regular contributor to Inc.com. Checkout her weekly contributions under "The Visual Marketer."

Media and marketing efforts often rely on data visualizations to quickly prove a point. But poorly designed visualizations can be misleading. Whether it's choosing the wrong charts or graphs, misinterpreting the data, or showing it without context, inaccurate designs can become a source of global scrutiny.

To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you… Show more

Media and marketing efforts often rely on data visualizations to quickly prove a point. But poorly designed visualizations can be misleading. Whether it's choosing the wrong charts or graphs, misinterpreting the data, or showing it without context, inaccurate designs can become a source of global scrutiny.

To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. Amy focuses on best practices, not tools, although she does provide an overview of Illustrator graphing features. Using these tips, you'll learn how to stand out from the crowd and create charts and graphs that combine precision with visual Show less

Today's audiences crave custom, quality visual content delivered with intent—but they don't respond to one-off content pieces the way they used to. Gone are the days when a single infographic could garner thousands of views and backlinks. Today, audience expectations have grown and with that, successful brand marketers are combining 12–14 types of visual content into single campaigns to meet those expectations. This means that the growing demand for skilled designers will continue long into the… Show more

Today's audiences crave custom, quality visual content delivered with intent—but they don't respond to one-off content pieces the way they used to. Gone are the days when a single infographic could garner thousands of views and backlinks. Today, audience expectations have grown and with that, successful brand marketers are combining 12–14 types of visual content into single campaigns to meet those expectations. This means that the growing demand for skilled designers will continue long into the future. To remain relevant, designers will be expected to both art direct and execute on these campaigns, stretching their skillsets across dozens of visual content mediums.

In this course, Amy Balliett—CEO of the visual communications agency, Killer Infographics—provides an in-depth look behind the curtain of visual campaigns. She shares her experiences and the lessons she learned from developing over 100 visual campaigns for Fortune 1000 clients and nonprofits, explaining how to develop a successful campaign from start to finish. She walks through how to concept and plan a campaign, and how to pitch that campaign to clients and colleagues. Amy also takes you through how to develop a visual language to guide your campaign, and shares how to avoid common pitfalls. Show less

Over 10,000 infographics are released online everyday, but less than 1% see any real success. To create a successful infographic, you can't combine any text and imagery and call it a day. Infographics aren't just eye candy! It's when designers truly understand the power of visual communication that their infographics break through. Using a few basic design guidelines, they can illustrate big problems in clear language, distill complex ideas, and call attention to overlooked issues.

In… Show more

Over 10,000 infographics are released online everyday, but less than 1% see any real success. To create a successful infographic, you can't combine any text and imagery and call it a day. Infographics aren't just eye candy! It's when designers truly understand the power of visual communication that their infographics break through. Using a few basic design guidelines, they can illustrate big problems in clear language, distill complex ideas, and call attention to overlooked issues.

In this course, Amy Balliett, CEO of Killer Infographics, shows members how to create engaging and successful infographics that will stand out from the crowd. She explains the science behind good visual communication, reviews the different types of infographics, and introduces design principles and techniques that will help you build engaging and successful infographics. Show less