Ameet Shah

Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

7

The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

108

2 Comments

Interested in understanding the intricacies of Attention in advertising? Curious about its correlation with clicks, memories, and driving sales? 🤔 Check out this insightful video where the CEO of Lumen Research Ltd delves into their attention model, a framework that we at Teads also heavily leverage. #Advertising #Attention #Marketing #Sales #Teads #LumenResearch

6

1 Comment

Are all MFA sites bad for advertisers? Well, the answer to that is quite nuanced. On June 27, I’m excited to join DoubleVerify’s webinar and demystify Made for Advertising sites with DV’s Jack Smith and Gilit Saporta, and Association of National Advertisers (ANA)’s Bill Duggan. Register and save it on your calendar! #mfa #madeforadvertising #madeforarbitrage #digitaladvertising #onlineadverting #mediabuying #programmatic

11

1 Comment

I enjoy being able to discuss these topics to drive the ad tech industry forward. Want to know how to make this work for your business or media property? I have a few tricks up my sleeve if you want to get all Copperfield. 😏

21

1 Comment

Want to hear about my thoughts on the release of Google Gemini? If so, check out this share. My biggest word of advice with this new tech is to keep an eye on sources that the AI models are pulling from. If sources have inaccurate or incomplete information, AI might be unintentionally communicating misinformation. #GoogleGemini #AIModel #AISearch

2

Our AI Journey at Mod Op was certainly not linear. Tessa Burg walks through how it started (in 2016), how it's going (from ChatGPT launch forward), and all the amazing lessons and IMPACT achieved in the Marketing AI Institute's AI for Agencies event. (Particularly the need for Governance and Innovation for the max value 💡 ).

7

🌟 Don't miss out on this exclusive opportunity to unravel the potential of AI in marketing! Join us for an engaging webinar featuring Richard Flores, SVP of Marketing Technology at Ansira, and Jay Pattisall, VP, Principal Analyst at Forrester. 📅 Mark your calendars and secure your spot now to unlock the secrets behind successful AI integration in marketing! Register today https://lnkd.in/gstdeBax and embark on a transformative journey towards marketing excellence. #AIinMarketing #Webinar #MarketingInsights

10

Traditional pricing based on billable hours and costs per employee is being replaced by more innovative compensation models. We share our perspective on compensation models and options along with some of our peer agencies including Bullish in this recent Ad Age article. Maybe it's time to reevaluate what and how you're paying for agency and media services. Feel free to get in touch. #agencycompensation #agencymodels #performancemarketing #vujadedigital

7

Ok. Omnicom + IPG acquisition. My thoughts: (1) Networks will continue to commoditize. In the grand scheme it's not going to make much difference. The management consultancies are still going to continue to erode revenue from networks as they have for over a decade now and networks will continue to act shy of the C-Suite and allow themselves to continue commoditizing their services. (2) Boutiques will not boom. Those looking for specialized services, who prefer the vibe of a boutique or have personal connections at one will continue to use boutiques. A major bank or telco is still going to go with a scale agency who can field a large team immediately vs taking a risk with the scale-up promises of a smaller shop. No one is going to risk a career over that. (3) Noise. There's going to be a lot of noise. Omnicom will talk about efficiencies, scale, investment. They'll launch some branded tech-driven HR efficiency play, similar to what Publicis did the last time Omnicom failed to make a similar play happen. Independents will wave the freak flag a little higher. Memes will be created. (4) New acronyms. If you thought VMLY&R was ridiculous, wait until the FCBBDODDB press release makes its way to your inbox.

14

3 Comments

Email inbox providers are integrating generative AI into their inbox apps or allowing GenAI tools to work on top of them, with the primary use being to summarize emails. 🔍 To better understand how these tools are summarizing email content today, Oracle Digital Experience Agency ran tests with Apple Intelligence and Android AI using emails with varying content and coding elements. 💡 Our very own Kaiti Gray and Sarah Gallardo shared the findings here:  https://lnkd.in/g6VEnmcb

14

✅🖥️ AdExchanger (8/1): “Roku added 2MM HH accounts last quarter, bringing its total to 83.6MM. And advertisers can match these Roku accounts with UID2 identifiers to target their audience on Roku. By adding UID2, Roku advertisers will be able to “achieve more precise targeting,” said Charlie Collier, president of Roku Media. And Roku advertisers who want to use UID2 can use the Roku Exchange, a more direct, data-enriched path between Roku supply and programmatic demand launched in June. Roku Exchange is integrated with an array of DSPs, including The Trade Desk. Roku’s new integration with The Trade Desk is only a couple of months old, Collier said, but “we’re pleased with the progress and we think this will continue to drive demand [to Roku].” ⬇️ #streamingtv #ctv #ott #smarttv #tvos #cordcutting #programmatic https://lnkd.in/ekZP8fna

7

Experian’s acquisition of Audigent underscores the growing recognition of Curation as the ad tech industry shifts toward cleaner supply chains and truly scalable, privacy-first solutions. At BranchLab, we’ve coined the term 'Advanced Curation' to describe our innovative approach to audience activation and data strategy. Yes, we are already evolving Curation because we think its the future! With Advanced Curation, advertisers can buy high-indexing publisher inventory for sensitive health audiences in a way that prioritizes both privacy and performance. Traditional audience targeting methods rely on deterministic matching—tying health data to Advertising IDs and sharing them broadly across DSPs and publishers. New state privacy regulations make this illegal. Advanced Curation provides a new way to reach audiences leveraging anonymous health information, secure cleanroom environments and probabilistic models for greater privacy controls. This allows us execute campaigns against patient populations that are both scalable and privacy-compliant without compromising results. With health data facing ever-increasing regulatory scrutiny, Advanced Curation isn’t just an evolution on Curation, which is an evolution on traditional ID based targeting —it’s the path forward for meaningful, impactful marketing that respects consumer trust and adapts to the demands of a rapidly changing privacy landscape. https://lnkd.in/e8s-HpDc

31

Are you responsible for marketing your company's latest AI-powered innovations? Merritt Labs just published a new report for marketers seeking to better understand the needs of buyers looking for AI solutions. Our latest report looks at: - The speed at which B2B companies are adopting AI       - The AI tools B2B companies are using today and plan to use tomorrow - Who are the AI buying decision-makers in the enterprise - Where these buyers are going for info on AI products and solutions This and much more. Download the report now:

4

Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

1

As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

6

🌟 KERV Interactive is setting the standard in AI Adtech by solving today’s toughest ad compliance and brand safety challenges for publishers, content owners, brands, and agency partners 🌟 As regulations shift, we understand that stakes are high: manual compliance slows campaign activations, risking missed opportunities and lost revenue for advertisers and publishers alike. That’s why we created our AI powered Ad Compliance tool to streamline compliance checks, accelerate approvals, safeguard brand safety, and maximize monetization potential for everyone. Marika Roque explains how our API can transform your approach to brand safety and compliance! #AIForGood #JustKERVIt

14