Allison Minutillo

Last week, Janet Mesh & Tucker Delaney-Winn had an amazing time at the MarketingProfs B2B Marketing Forum in Boston! Huge thanks to #MarketingProfs and Ann Handley for hosting such a fantastic event filled with insights, inspiration, and connection. Here are some key takeaways from the sessions that had us nodding along and scribbling notes ⬇ 💸 Shift the perception of marketing from a cost center to a revenue center by showing how your activities drive #ROI. Thanks, A. Lee Judge, for the reminder to tie efforts to revenue. 💡 #LinkedInAds tip: Ignore the suggested bids! Bid much lower than LinkedIn recommends to optimize your ad spend. Appreciate the pro tip, AJ Wilcox. 📝 Writing prompts for #AI tools? The secret is context, context, and more context! Thanks for the insight, Christopher Penn. 🎯 Move away from project-focused thinking and start prioritizing outcomes. What are you *really* working toward? Great advice from Kyle Lacy. We left the forum buzzing with ideas to implement for our clients and team. If you’re in B2B marketing and haven’t attended this event yet, put it on your calendar for next year! What’s a recent marketing insight or tip that’s stuck with you? Share it below! 👇 #MPB2B #B2BMarketing

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42% of users in Snickerdoodle’s survey say growing a following on Farcaster is "manageable." For brands looking to build communities, this platform offers real growth potential. 👉 Download the report for tips: https://buff.ly/4d5fL1j #CommunityGrowth #Farcaster #Web3

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"Top CMOs know that a brand is not what they tell people it is—it's what people tell each other it is," said Stephanie Bunnell. Hear from Stephanie and other Forbes Communications Council members in this Forbes article on ways to set Fractional CMOs up for success. https://bit.ly/3yaMjsg #PersonalizedAdvertising #DigitalMarketing #Forbes

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Today marketing means connecting across multiple age groups - from Generation X, Millennials, to Gen Z - with strategies that will attract everyone. With the ever-changing buying committee it's crucial to focus on building and nurturing trust. Join our experts Sam Bush, Mary Miller, and Kate Coffey for ideas on how to use your message, delivered to your target audience, created in the way they want to receive it! https://bit.ly/3ti0MjN #channelmktgacademy #ERP #CRM #MSDyn365 #Marketing #B2BMarketing #marketingtips #MarketingStrategy

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Build a strong brand identity for your association in 3 easy steps. Your association's brand is its identity. It communicates what you’re about, the value you offer, and why people should join. Here's how to build a robust brand identity: Step 1 - Define Your Brand: Create a value proposition and define your association's personality. This sets the foundation for why members should join and stay engaged. Step 2 - Develop Brand Elements & Messaging: Consistent logos, color palettes, and messaging are vital. Build personas and craft key messages to maintain a unified voice across all communications. Step 3 - Establish Brand Guidelines: Clear guidelines ensure everyone uses brand elements consistently, reinforcing your brand across all platforms. Ready to strengthen your association’s identity? Dive deeper into these steps and more in our latest blog! https://hubs.la/Q02BQBNl0 #AMS #MembershipMarketing

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Has the CMO traded control for influence? Is there any way to get it back? Quote-machine Seth Matlins, Managing Director of the Forbes CMO Network gives us the lay of the land. CMOs: Influence Over Control #shorts #shortsvideo #CMO #influence #marketing #leadership #businessgrowth #chaosmarket #CEO #CFO #humanresources #strategy #businessinsight

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Hey, New England... have you seen us? In partnership with Beantown Media Ventures (BMV), a digital marketing and public relations agency, we've hit the road! This collaboration aims to expand MobiCard™'s visibility through targeted digital campaigns and media outreach. BMV will focus on increasing brand awareness by leveraging various advertising channels, including social media and digital media platforms, to reach retail investors, business professionals, and other key audiences. The marketing strategy will highlight MobiCard™’s innovative features, such as real-time data analytics and smart sharing options, while promoting its environmental and sustainability benefits as a digital alternative to traditional business cards. This partnership is key to enhancing MobiCard™'s market presence and user base growth. Get MobiCard™ today: Apple: https://lnkd.in/em9TWe86 Android: https://lnkd.in/eAQaRpZd #BMV #MobiCard #PTOP #DigitalMedia #MobiCardMarketing #NewEngland

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Target audiences, like all of us, age. And when they do, they step out of your demographic bracket and make space for new generations to step into it. Are you prepared to adapt your go-to-market strategy to stay ahead of those inevitable demographic shifts? Learn how to make sure your marketing history doesn't become your handcuffs in the latest blog from our Executive Creative Director and Brand Strategist Anita Holman on the Interrupt blog. Check it out: https://lnkd.in/gBBHwaj3

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Let's Get to Know Mosaic Marketing! We're a passionate marketing agency in Connecticut dedicated to building beautiful, strategic marketing campaigns that get results What can we do for you: Crafting compelling brand stories ️ Developing data-driven marketing strategies Creating engaging content across all channels Optimizing your online presence Providing measurable results to track your success Ready to chat about your marketing goals? We'd love to hear from you! #MosaicMarketing #MarketingAgency #ConnecticutBusiness #DigitalMarketing #ContentCreation #MarketingStrategy #BrandStorytelling #OnlinePresence #ResultsDriven #MarketingGoals

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In this week's #FocusForwardWisdom, we share an important development in campaign benchmarking. Marts&Lundy has partnered with CASE to establish CASE Insights on Campaigns, a repository of critical data-driven insights that will further our shared understanding of campaign best practices and evolving trends. The CASE Insights on Campaigns survey will collect data comprising goals, staffing and fundraising results. The survey will also capture how events such as institutional leadership changes and socioeconomic factors affected campaign timelines and cadence. If you are in the #education sector and your institution has completed a comprehensive campaign within the last five years, please take a few moments to submit a Survey Interest Form, and a CASE Insights team member will email you when the survey opens in September. Survey Interest Form: https://lnkd.in/eSmE6r4C Learn more about CASE Insights on Campaigns here: https://lnkd.in/ekrP_Q2H We are pleased to be CASE’s partner in this important project, and it is our hope that your institution will participate in this shared resource. #caseinsights #highereducation #schools #campaigns

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Here’s some great insight on how teams can be their best selves.

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Great agencies love growing clients in all sorts of ways. But when is it time to turn skills and a few great successes into a new product? In his latest piece for Forbes, CEO Patrick McKenna explains the way DMi approaches the decision to launch (or not). From market opportunity to brand integrity to resource planning, learn the steps we take to assess whether a launch is right for both the agency and our clients. https://lnkd.in/eRBbP4Xr

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