Alex (Oleksandr) Halkin ✪

💡 Ai Palette: More Than Insights—It’s an AI-Driven CPG Innovation Ecosystem In a world where 89% of new products fail and brand loyalty is increasingly elusive, CPG brands need a competitive edge. Ai Palette is more than a consumer insights tool; it’s a comprehensive AI-driven ecosystem designed to help brands discover, launch, and grow with unmatched precision. When evaluating solutions in this space, look at the data backbone—the number and type of data sources, geographic reach, and historical depth. Ai Palette checks every box and then some: 1️⃣ World’s Largest Consumer Data Lake: Ai Palette’s data lake spans 200+ sources across social media, e-commerce, recipes, restaurants, and more, capturing a 360° view of consumer behavior in real-time. 2️⃣ Global Scale and Local Relevance: Covering 27 countries and 17 languages, Ai Palette ensures brands can access insights that resonate globally while also tailoring to local markets—a crucial advantage for CPG brands aiming for scale. 3️⃣ Depth of Historical and Real-Time Data: With data going back 8 years, Ai Palette allows brands to distinguish between short-lived fads and enduring trends, helping them make strategic decisions with confidence. 4️⃣ Cutting-Edge AI Capabilities: From predictive analytics to NLP, image, and video analysis, Ai Palette’s platform is designed to identify white space opportunities, test concepts instantly, and generate high-impact marketing and product ideas. 5️⃣ Empowering Faster Go-To-Market Strategies: Ai Palette’s Foresight Engine and Concept Genie empower brands to accelerate the product development cycle, as shown by case studies where global brands like KitKat and Smirnoff launched new products in record time with validated concepts. 6️⃣ Screen Winner for Instant Concept Testing: Ai Palette’s Screen Winner tool enables brands to quickly evaluate multiple product concepts based on originality and relevance, all in one afternoon. By using AI-powered scoring, brands can confidently prioritize winning ideas and bring the best innovations to market faster. You'll be hard-pressed to find a solution as robust, data-rich, and future-focused as Ai Palette. It’s the ultimate partner for brands that don’t just want to keep up—they want to lead. 👉 Interested in seeing Ai Palette in action? Reach out for a demo to explore how it can transform your product innovation strategy. Let’s unlock the future of CPG together! 🚀 #AIInnovation #CPGInnovation #ConsumerInsights #ProductDevelopment #GlobalBrands HauerX Holdings, Ai Palette, Somsubhra GanChoudhuri, Anmol Singh, Alexandria Maruska, Shreerang Joshi

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While tracking average order value is common among retailers, many often overlook a crucial metric: Gross margin. This lack of insight into gross margin means missing out on the actual cost behind each transaction. Retailers can mistakenly perceive sales as profitable when, in reality, they might have a low gross margin. For example, consider a customer responding to a promotion and purchasing only discounted items. While the transaction value might be high, the gross margin could be low if no full-priced items are sold alongside. You need to start tracking gross margins if you want transactions that benefit your business and your consumers. Doing this helps monitor profitability and offers a comprehensive view of your financial health and the value of your customer relationships. What's been your experience with tracking gross margin? Any tips or insights for other retailers? P.S. – There is a better way to bring all your data together to make proper business decisions. Take a look in this 5-minute micro-demo: https://lnkd.in/gQUiB-9E

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🛍️ Black Friday is right around the corner, and for ecommerce businesses, this is one of the biggest opportunities to maximize visibility, traffic, and sales. Product feeds are a powerful tool to make the most of this peak season. With Product Feed Pro by AdTribes.io, we’re helping businesses showcase the right products, reach the right customers, and keep up with the fast-paced Black Friday environment. 🔹 Real-time updates ensure your products are always up-to-date. 🔹 Boost visibility across channels and marketplaces. 🔹 Adapt quickly to market changes and stay competitive. 🔹 Highlight special offers to draw in shoppers. 🔹 Drive more traffic and convert more clicks into sales. At AdTribes, we’re excited to be part of your success this season. Let’s make this Black Friday your best one yet! #BlackFriday #ecommerce

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𝟓 𝐁𝐚𝐬𝐢𝐜𝐬 𝐓𝐢𝐩𝐬 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 1. Product Research: This is the foundation of your private label business. Identify a niche or product category with demand but less competition. Tools like Jungle Scout, Helium 10, or AMZScout can help you analyze market trends, competition, and potential profit margins. 2. Source High-Quality Products: Once you've identified a product, source it from reliable suppliers. Look for manufacturers who can provide quality products at competitive prices. Consider factors like production capacity, lead times, and certifications. Alibaba, Global Sources, or ThomasNet are good places to start your search. 3. Create a Strong Brand: Differentiate your product by creating a strong brand identity. This involves designing a logo, packaging, and product listing that resonate with your target audience. Invest in professional product photography and write compelling copy that highlights the benefits of your product. 4. Optimize Your Amazon Listing: A well-optimized Amazon listing can significantly impact your sales. Use relevant keywords in your product title, bullet points, and description to improve visibility in search results. High-quality images and persuasive product descriptions can also enhance conversion rates. 5. Focus on Marketing and Reviews: Build momentum for your product by implementing effective marketing strategies. Utilize Amazon PPC ads, influencer partnerships, social media marketing, and email campaigns to drive traffic to your listing. Encourage satisfied customers to leave positive reviews, as these play a crucial role in building trust and credibility with potential buyers. Remember, building a successful private label business on Amazon takes time, effort, and continuous optimization. Stay informed about market trends, adapt to changes, and always prioritize customer satisfaction to ensure long-term success. #AmazonPrivateLabel #AmazonBusiness #Amazon #AmazoneCommerce

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Join the Upcoming Webinar: "A Beginner's Roadmap to Sourcing and eCommerce Profitability" 📅 Date: July 9, 2024, Tuesday 🕒 Time: 08:00 – 09:15 CDT 📍 Location: Online Event Learn how to launch and grow a profitable online business with the Global Sources Summit Webinar! What You'll Learn: eCommerce Essentials: Set up your online store with foundational strategies. Product Sourcing: Discover tips and tricks for finding high-quality products and reliable suppliers. Profitability Strategies: Ensure your business remains profitable from day one. Don’t miss out on this opportunity to gain the knowledge and tools you need for eCommerce success. 👉 Register now to secure your spot and transform your eCommerce journey. - Registration link: https://lnkd.in/gTVV6QdU Stay ahead in the game with Global Sources. We look forward to seeing you there! #eCommerce #Webinar #OnlineBusiness #GlobalSources #ProductSourcing #Profitability

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This is a shameless self-promotion for ROQ Tech. Don't read this post if you are not into modern e-commerce technology. We enable large companies to re-platform complex shops and marketplaces on their own. This results not only in an advanced e-commerce stack, but also in highly productive, empowered in-house dev teams that feel ownership. We believe this much better than outsourcing the project to a system integrator. Tim Niemeier and I lead the entire project in close cooperation with our customer's management. We guide customers through the preparation phase, manage the software development, and - in parallel - enable the in-house teams. To accelerate the initial progress, we add cherry-picked engineers from our team. When working with us, customers benefit from years of experience modernizing shops, empowering teams, and building enterprise e-commerce solutions like Spryker. For more insights, send a message or connect with Tim or me. We prepared a detailed deck that explains the concept and shows references.

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Why Global QSR & Retail brands select Shopwave: Making the right vendor choice as VP or C-Level executive can be daunting when facing a sea of similar promises. To simplify this crucial decision, I’ve attempted to distil some of the core decision making factors often overlooked in standard procurement processes. At Shopwave, our unique qualities are woven into our culture and are extension of us as a founding team. This makes them hard to replicate and easy to recognize by industry veterans: 1. Conviction, extreme ownership and love for our product: - Our conviction stems from a deep understanding of both the retail and restaurant landscapes. Every employee, when placed in the shoes of a retail or restaurant CxO with an unlimited budget, would choose Shopwave without hesitation. This choice is driven by our flat organizational structure that empowers employees to take extreme ownership and driving continuous improvement should this ever not be the case. - Our team members live and breathe restaurant and retail operations. The kitchen and shop floor can be hot, dirty, high-stress, and fast-paced environments typically avoided by senior staff. However, at Shopwave, our VPs, senior engineers, CTO, and even I, as CEO, all experience these conditions firsthand on a daily basis. This journey starts with every new recruit, ensuring we understand the full scope and breadth of our user base, from the CEO down to the line cook, store assistant and delivery driver... Continue reading on medium: https://lnkd.in/eGbsGk7x

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Brands that successfully withstand seismic storms stay true to the core. Although, (?) Innovation pipeline has produce some strong products, it needs to continuously invest in its core product portfolio, so that it stays relevant and appealing to current times. - - - - #products #ecommerce #consumers #markets #marketshare #branding #food #beverage #SportsNutrition #culture

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~40% of customers now blend online and in-store shopping experiences. Visa coined the term 𝘊𝘭𝘪𝘤𝘬-𝘢𝘯𝘥-𝘔𝘰𝘳𝘵𝘢𝘳™ to describe shopping experiences involving digital tools and physical locations. For example, when a customer researches a product online, verifies it is available locally, and picks it up in-store that same day. This hybrid model is replacing the siloed world of online-only or in-store-only shopping, and customers seem to be very receptive to the experience, according to Visa’s Global Digital Shopping Index Report: https://lnkd.in/dvDQ5X5K From the customer’s point of view, the Click-and-Mortar shopping experience offers the flexibility and trust that online shopping alone can’t match. This requires retailers to modernize their tracking capabilities in the backend and rely on a scalable and flexible eCommerce architecture. Yes, deploying a top-notch Click-and-Mortar feature might involve an important investment, but the upside is too attractive to ignore, especially if your retail business relies on brand differentiation. #management #ai #retai #ecommerce #digitaltransformation #RemoteNative Andreas Anding - Follow for ongoing insights on Digital Transformation and AI innovation in eCommerce.

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https://lnkd.in/eSFxD6gb On Walmart's earnings call last week, they highlighted the fact that e-commerce and advertising have roughly 3x the company's overall margin, so when their customers move online, Walmart's earnings can rise even if overall revenue growth is anemic. The bigger a company's brick-and-mortar operation, the wider this margin gap can be: that retail revenue is also first-party transaction data that can be used to better target ads.

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What is OpenCart used for? OpenCart is used to create versatile and customizable online stores. Its rich feature set makes it a popular choice for businesses looking to: - Launch a new e-commerce site quickly and cost-effectively. - Expand into international markets with multi-language and multi-currency support. - Customize their store's functionality without starting from scratch. - Manage multiple stores from a single platform. Whether you are a small business owner or managing a large enterprise, OpenCart provides the tools needed to build and grow your online presence. 1. Building Online Stores OpenCart is a free, open-source platform for creating online stores, suitable for businesses of all sizes. 2. Managing Multiple Stores OpenCart allows you to manage multiple online stores from a single admin interface, each with its theme, products, and customer base. 3. Customizing Store Features With thousands of extensions available, you can enhance your store's functionality—by adding features like advanced shipping, payment gateways, and marketing tools. 4. International Selling - Reach a global audience by offering your store in multiple languages. - Accept payments in different currencies, making it easier for international customers. 5. Inventory and Product Management - Manage products with different sizes, colors, and specifications. - Keep track of inventory levels with automatic stock deductions upon sales. 6. Payment and Shipping Integration - Integrate with popular payment processors like PayPal, Stripe, and more. - Offer various shipping options and integrate with carriers for real-time shipping rates. 7. SEO and Marketing Tools - Built-in SEO features help improve your store's visibility in search engine results. - Create coupons, special offers, and loyalty programs to attract and retain customers. 8. Analytics and Reporting - Monitor your store's performance with detailed sales and customer reports. - Connect with Google Analytics for deeper insights into customer behavior. 9. Customer Account Management - Customers can create accounts, view order history, and save wish lists. - Manage returns, reviews, and customer inquiries efficiently. 10. Security and Compliance - Support for SSL certificates ensures that customer data is encrypted. - Meet industry standards for data protection and payment processing. 11. Developing Custom Solutions - Developers can modify and extend the platform to create custom functionalities tailored to specific business needs. -Integrate OpenCart with third-party applications and services seamlessly.

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TripleLift is the first Supply-Side Platform (SSP) to enable responsive eCommerce Native Supply for Amazon Ads Buyers. TripleLift introduces Adaptive Commerce Solutions, a suite of products for retail and commerce buyers. It becomes the first Supply-Side Platform to support Amazon Ads Native Responsive eCommerce on third-party supply. Amazon Ads buyers can now use native REC formats, including ASIN, to enhance their campaigns with Adaptive Commerce Solutions. TripleLift has integrated with Amazon DSP to make this format accessible in the buyer workflow, boosting consideration and return on ad spend. TripleLift's Adaptive Commerce suite now includes Amazon Ads Native REC, enabling advertisers to generate ads using real-time Amazon product page assets, providing incremental supply for Amazon Ads buyers. Retail media meets Amazon - a definite win for advertisers and agencies. #retailmedia #amazon #triplelift

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Reposting this insight on how direct trading can help eliminate forecasting errors and simplify operations. From automated listings to simplified logistics—this is how your business can benefit from this. 👇 #SupplyChain #Innovation #DirectTrading

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Multi-people website challenge <> solution: BRAND: Current individual agent websites presents challenges for centralized control and management. Making even minor changes requires going through a separate agency, leading to delays and inefficiencies. IMPACT: missed revenue opportunities, reduced local impact DEVHUB: We will migrate individual agent websites to the DevHub platform so BRAND can manage all agent websites in one user-friendly place. A unified platform ensures all agent #websites adhere to BRANDs guidelines, fostering a consistent user experience and strengthening brand image. While BRAND retains full control, DevHub can provide agents with limited access for managing specific aspects of their website, such as highlighting local services or showcasing testimonials. This empowers agents while maintaining centralized oversight. #franchise #devhub

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Meet consumers where they are is probably the biggest lesson here, but how do you do it cost effectively and efficiently? Read this blog from one of our founders

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Is your eCommerce business hitting the right targets?   Many store owners think they’re doing well, but what does success actually look like in numbers?   Without the right metrics, you might be steering without a map.   You could be investing in strategies that don’t drive the growth you expect.   But evaluating your eCommerce health doesn’t have to be a guessing game.   Here are the Top 5 Metrics to know if your store is thriving 👇   1️⃣ Conversion Rate   → Track the percentage of visitors who buy → High rates mean you’re capturing interest well. → Optimize your product pages and checkout to boost conversions.   2️⃣ Customer Acquisition Cost (CAC)   → Calculate the cost of getting a new customer → A lower CAC means you’re efficiently drawing in new buyers. → Use targeted ads and loyalty programs to keep CAC low.   3️⃣ Average Order Value (AOV)   → Measure the average spend per order → A higher AOV reflects effective upselling and cross-selling. → Encourage bundled deals or discounts for larger purchases.   4️⃣ Customer Lifetime Value (CLTV)   → Know the revenue you’ll earn per customer → Retention boosts CLTV, which builds long-term revenue. → Focus on customer satisfaction and reward programs   5️⃣ Cart Abandonment Rate   → Watch the number of users leaving their carts → High rates indicate friction in the checkout process. → Simplify checkout, offer guest options, and keep pricing clear to reduce abandonment.   In a Nutshell:   Evaluating these key metrics gives you control over growth.   Are you prepared to analyze and refine your strategies? Just Curious - Which metric do you think matters most for your business?  

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DID YOU KNOW? Sales on B2B marketplaces increasing 5.3 times from 2020 to 2022 and projected to grow 7.2x faster than all B2B eCommerce” according to Digital Commerce 360 #b2b #marketplace #b2becommerce #ecommerce #retail #manufacturing #distribution #wholesale

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