Akansh Jaiswal

Say goodbye to guesswork and hello to data-driven decisions. In our latest video, Rajeev Aravindakshan Nair from Lifesight and Fahmi Mohammed from Brave Bison dive deep into the transformative power of causal insights in marketing. Here’s what you’ll discover: 🌟 Data-driven decisions: Learn how to pinpoint the right factors that impact your marketing outcomes—turning guesses into insights! 🌟 Budget optimisation: Find out where to allocate your spend for maximum impact. Are you pouring dollars into saturated channels? It’s time to pivot! 🌟 Granular decision-making: Scale your campaigns with precision. Understand the complex interactions between channels to drive real growth. The future of marketing measurement is here, and it's all about clarity, predictability, and actionable insights. Catch the complete series here 👉 https://lnkd.in/eXdnuSdG

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Meaghan Condron breaks down how market research data can supplement your campaign performance data (impressions, clicks, conversions) and give you a fuller picture of how your campaign has impacted consumers' thoughts and behaviour. https://lnkd.in/ggYjyv6P

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Leveraging Applied Knowledge's expertise in market research has empowered us to refine our campaign strategies with deeper insights, resulting in more resonant consumer connections and enhancing our clients' brands impact. Check out how it's done here-

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Displayr’s latest whitepaper, "AI in Market Research," dives into how AI is transforming data analysis and reporting. Learn how to speed up insights, avoid common pitfalls and stay ahead of the competition with AI-powered research. 👉https://lnkd.in/gJcvtCky #sponsored #AI #MarketResearch #DataAnalysis #Insights #Displayr #Whitepaper

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Kantar's new solution, called ConceptEvaluate AI, will enable businesses to screen new product and service concepts at scale. It also aims to help R&D and innovation teams move more efficiently and effectively from conception to reality when developing new innovations. Nikki Davey, head of innovation at Kantar Australia, said, “ConceptEvaluate AI is all about helping ease this pressure by providing an AI-powered method for developing effective innovation that aligns with what consumers want and need.” Meanwhile, Ashok Kalidas, global chief AI scientist at Kantar, also stated, “ConceptEvaluate AI gives brands the creative licence to translate winning ideas into fully formed concepts, knowing there’s meaningful evidence to understand what will work best.” #productevaluation #artificialintelligence #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Newsletter] To learn more about the latest news, trends and insights in the technology industry, subscribe to UpTech Media’s newsletter by filling out this form: https://lnkd.in/eKr8Se4y

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Among the core features of the lab includes a Kantar AI assistant, with which marketers can interrogate data more intuitively, simply by asking questions. This feature connects proprietary data, models, and analytical frameworks to generate insights in seconds and is initially available for clients of Kantar’s brand tracking services. Ashok Kalidas, global chief AI scientist at Kantar, said, “We’re focused on the impact that AI can have in enhancing fraud prevention, the role of synthetic data, and fast and flexible data sourcing. For clients, our work is enabling everything from data connectivity to campaign optimisation, pushing the boundaries of how we understand people, and help shape the brands of tomorrow.” John Cucka, head of analytics and AI at Kantar Australia, “Streamlining our processes, improving data quality, and maintaining cost control for our clients aren’t the sexy news businesses usually shout about. The launch of AI Lab is an opportunity to shout about the new AI tools we’ve developed that are getting into our client’s hands.” #techcentre #artificialintelligence #digitaltransformation  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Newsletter] To learn more about the latest news, trends and insights in the technology industry, subscribe to UpTech Media’s newsletter by filling out this form: https://lnkd.in/eKr8Se4y

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Announcing Mixpanel as a Resource Partner for Conquest '24🚀 Mixpanel is analytics for builders that need answers from their data at their fingertips. When everyone in the organization can see — and learn from — the impact of their work, they are poised to make better decisions. Their real-time analytics allow teams to understand user engagement, conversion, and retention across devices, enhancing the user experience. #ConquestforStartups

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A new report from SAS and Coleman Parkes reveals that marketers who embrace generative AI are seeing benefits and significant returns on their investments. ✅ 92% of marketers report improved personalization ✅ 89% see increased customer satisfaction and retention ✅ 88% are more efficient at processing large data sets ✅ 88% have improved accuracy in predictive analytics Download the full report to learn more about how GenAI can transform your marketing efforts 🔗http://2.sas.com/6047tMhtf #Marketing #GenAI #Personalization #CustiomerExperience

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Did you hear? We were named a Leader in the Measurement category of Snowflake’s 2025 Modern Marketing Data Stack. This recognition highlights our commitment to delivering the most advanced measurement solutions that help marketers centralize, analyze, and optimize their data with confidence. As part of Snowflake's AI Data Cloud ecosystem, Rockerbox continues to push the boundaries of data-driven marketing by empowering brands to get real, actionable insights from their media investments. A huge thank you to Snowflake for this honor and to our amazing customers and partners who trust us to power their marketing performance every day. We’re thrilled to continue innovating alongside you! #marketingmeasurement #SnowflakePartner #MTA #MMM #DataDrivenMarketing #Rockerbox Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity: https://lnkd.in/gFDPevTf

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A recent paper explores User-Centric vs. Content-Centric strategies in targeted advertising. These approaches differ in their targeting methods, with user-centric focusing on behavior and profiling, while content-centric emphasizes context and real-time bidding. Machine learning (ML) plays a crucial role in both, optimizing ad relevance and performance. In this discussion, we explored how consumers can leverage algorithms to optimize advertising results. ML is also pivotal in Click Fraud Detection, safeguarding budgets and market integrity by identifying fraudulent activity. Lastly, the ethical implications of AI in advertising are significant, from privacy concerns to the potential for manipulative practices, reminding us of the responsibility we carry in this space. You can read more about this paper here: https://lnkd.in/g8gxcS5g #MachineLearning #AdTech #TargetedAdvertising #AI #EthicsInAI

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Are you attending Ai4 in Las Vegas next week? Don't miss our Subhashish Dasgupta discussing how Kantar is helping clients unlock brand insights using GenAI. Learn how leading brands are achieving significant productivity gains by blending GenAI capabilities with human expertise, paving the way for a new era of AI-assisted, data-driven marketing. We are so thrilled to be part of this event at the forefront of AI. Learn more: https://loom.ly/uWVdElA #AI #GenAI #Ai4

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Our Anna Brantley and Margo Hock had the opportunity to represent AnalyticsIQ at the 2024 Cannes Lions International Festival of Creativity in beautiful Cannes, France. After enjoying a week's worth of networking and hearing about emerging trends within the digital and advertising spaces, both Anna and Margo had some very interesting takeaways - from discussions about commerce media, to talks about the potential consolidation of retail media networks, and more. We're summarizing the top five take aways Margo and Anna had over on our company blog. Give the article a read to see what they had to say! #Cannes2024 #DigitalMarketing #AdTech

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AI and marketing are a powerful combination. How can businesses leverage this partnership effectively? On Dec. 12, Kantar’s Ashok Kalidas will discuss how AI capabilities are being developed to address marketing challenges and optimize consumer engagement. Register here: https://buff.ly/4eutAXN

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The Kantar AI Lab includes the Kantar #AIAssistant (KaiA), a conversational generative AI assistant that allows marketers to interact with data more intuitively by just asking questions. Ashok Kalidas, Global Chief AI Scientist at Kantar, said, “We’re focused on the impact that AI can have in enhancing fraud prevention, the role of synthetic data, and fast and flexible data sourcing." John Cucka, Head of Analytics and AI for Kantar Australia, said, “Leveraging our world-leading frameworks, proprietary databases, and an army of data science, statistics, and technology experts, we’ve developed tools across the entire marketing landscape based on world-leading technologies." https://lnkd.in/dpFakvs7

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Supermetrics is recognized as One to Watch in Snowflake's 2025 Modern Marketing Data Stack report! ❄️ Dive into the report to explore how marketers can harness the power of first-party data in Snowflake, driving the convergence of ad tech and martech for smarter decisions. Get the details here: https://bit.ly/3BUQoCb

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Optimize campaigns with kipi.ai’s Marketing Mix Modeling App on Snowflake, providing data-driven insights for precise budgeting, channel performance, and ROI. Read the Latest full News - https://lnkd.in/g9BpBApZ #MarTech #MarTechedge #MarketingMixModeling #DataDrivenMarketing #AIPowered #MarketingAnalytics #Snowflake #MarketingOptimization #PrivacyFirst #BusinessIntelligence #KipiAI

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