Alex Redmond

What does Pisgah Peaks Ventures do? We build fractional marketing teams, but there is more to it than that. I've waffled on positioning for a while I landed on the tagline "We build fractional teams for the price for 1-2 FTEs" But I knew my website needed an update (been a couple years since one) I don't like to use the word agency. Too many biz owners have been burned . Agencies deliver projects. They don't necessarily "join your team" For more developed companies; sometimes this works just fine. We also custom quote things vs put companies in packages. We save smaller companies from: - W2 wages - Benefits - Training - Equity Nothing wrong with FTEs; but when you're trying to scale a marketing program; you can only hire so many generalists. I've been working on a website revamp & I wanted a short / concise video that conveyed our value prop to visitors. I knew David Pascaru & his firm Purely Imagined from LinkedIn from several years. (This is a great example of why staying active on LinkedIn has value; as I wasn't in market for years; but as soon as I was; he was first person I thought of & closed a deal without much in the way of "sales") He & his team helped me take my vision & create a sleek & easy to understand explainer video that will live on my new home page. Check out the video below & excited to share my updated site later in the quarter.

38

14 Comments

200,000 readers. 208 linking domains. For the cost of a targeted press release. Some of the stats that contributing brands are seeing distributing through Stacker are bonkers. This piece from Hone Health was on the October Top Performers list, but has just kept getting covered these past few weeks: (as seen on Aol https://lnkd.in/ehMRdXa4 Now has over 200k organic readers (and counting). One day we'll do a formal case study on Hone Health, but for now I'll just brag on their behalf. Hone started distributing stories via Stacker Newswire in June, and has been one of my favorite partners to watch. They have put together a masterclass in earning distribution: → Team lead with strong journalism background (eg 10+ years covering Health + Wellness) in Tracy Middleton. → All stories written by niche experts with multiple years covering health/wellness → Leaned in to the data on what publishers want with a nimble content strategy that meets the needs of publishers. Their team has found the sweet spot, delivering stories that both serve their brand, and serve news outlets seeking additional wellness content for slow news days. It has been a story of 1+1=3, and I can't wait to see what they come up with next year.

38

8 Comments

47% of all the revenue growth in existing SKU's in the protein bar market came from Warrior® 📈 Yes, a certain high profile brand leveraged legacy IP to generate solid growth...but their existing SKU's declined so much they were seen in clearance outlets for 99p a bar 🤷‍♂️ Warrior® has by far the strongest "core" range of flavours on the protein bar shelf. Our core range all: ✅️ Sells well (highest UROS on IRI Circana) ✅️ Sells consistently (highest growth from existing SKU's) ✅️ And generates strong repeat revenue for retailers without having to spend hours adjusting planogram (highest frequency of purchase in protein bar market) Putting the core range of Warrior® products on your shelf is a "one and done", it's like buying rental property, kicking off recurring income day after day through sales, that no other brand can match. That's the facts - to learn more and see the data yourself contact us: [email protected] 🔥 Become a Warrior® 🔥 #Warrior #Protein #proteinbars #fmcg #sports #sportsnutrition #fitness #healthysnacking #healthy #lowcarbs #lowsugar #proteinbar #snacking #servicestation #forecourt #forecourtshow #forecourttrader #petrolstation #convenience #conveniencestore #grocer #proteinbar

27

1 Comment

The more I work in this industry the more I realize that COOs (or anyone in Operations for that matter) are essential and unsung heroes. They can make or break a startup/company. While CMOs drive sales, devise ad strategies, and bring business into the company, it's the COO that handles all the underlying logistics of not only realizing company goals, but also making sure that the organisation lives and breathes on a day-by-day basis. Good COOs establish order from chaos, and make a solid plan with the resources allocated to them. Equally, COOs that do not communicate effectively and are not guided by an overarching goal risk demotivating the entire organisation. #operations

10

1 Comment

Insane. Let’s talk about Rhode ❤️. I've never seen growth like this at this scale. ❤️ July, Rhode was #1 in skincare at $42M in US EMV. Rhode almost TRIPLED the second best brand. #2 brand = $17M EMV. ❤️ 2024, Rhode was #1 in GLOBAL skincare up 435% YoY (❗). $260M in total EMV. It is nuts 🥜. ---- Take a look at these numbers (2024 global): 📈 15.5k Creators, +188% YoY 📈 67.4k Posts, +262% 📈 176M Engagements, +462% 📈 2.8 BILLION Impressions, +356% HIGHLIGHTS ✅ FANTASTIC retention: 172% annualized retention. The same group of Influencers that talked about them last year, ~tripled their contribution this year from $67M->$181M in EMV. 35 of Rhode’s top 50 EMV-driving creators posted about the brand during the prior 12 months ✅ Rhode’s EMV breakdown during this time is evenly distributed across follower tiers: 31% by Micro, 22% Midtier, 25% Established, 22% Powerhouse **We love to see this! Brands with top-heavy EMV breakdowns don’t typically see sustained growth. ✅ ORGANIC love: Notably, only 1% of Rhode’s EMV total during this time was sponsored. It’s clear that people genuinely love this brand’s products—and love to organically post about them. --- 🔢 Top 3 Creators 2024 1️⃣ Mary Chau: $3M EMV, +59%, 123 posts 2️⃣ Caroline Granger: $1.9M EMV, +1.2k%, 148 posts 3️⃣ Matilda Djerf: $1.8M EMV, +9%, 33 posts 📸 Top Channels: 📸 Instagram: $167.6M EMV, +352% YoY 📸 TikTok: $86.4M EMV, +815%❗❗❗ 📸 YouTube: $5.1M EMV, +255% Those Tiktok numbers are insane. Both the growth and volume. --- 🏆 Notable Activation: While the brand’s Peptide Lip Treatment is a fan favorite, Rhode launched its Pocket Blush line in June, which quickly caused a frenzy online, and in the streets of NYC—where the brand hosted a “pocket-sized pop-up.” Creators and consumers rushed to get their hands on these mini blushes to do color swatches, first impressions, and wear tests. #RhodeBlush ranked among the brand’s top 10 hashtags in both June and July, driving a total $8.4M EMV across 1.7k posts from 872 creators. ---- The LA-based skincare brand founded by Hailey Bieber in 2022 is certainly on the Rhode* to world domination 😉. Nice work to everyone involved!!

184

16 Comments

DTC Founders: Importance of Having a Good Abandon Cart Flow If you have any questions over yours or want to set one up to recover more abandoned carts, message me.

2

“Everybody is a marketer,” chimed a CMO from a $95mil health tech company, “no matter their background or expertise.” This generated a chorus of “amens” and a thoughtful discussion on leading through this challenge. This huddle of CMOs was way past lamentation. Even though it would be inconceivable for the CRO to offer financial advice to the CFO or the HR leader to drop security tips on the CISO, no such boundaries exist around Marketing. Marketing is fair game and everyone wants to play. Rather than fight this truth, many B2B CMOs are finding strength in acceptance and turning what could be a negative into an opportunity. Think of this as leadership jujitsu. It’s using an opponent's momentum to your advantage. Not that your fellow C-Suite members are opponents, it just seems that way sometimes. As one CMO shared, “Since they were going to weigh in anyway, I now involve my peers in all key marketing decisions.” “The remarkable part is that we now share responsibility in the outcomes, we all have skin in the game and it's not just on me,” this CMO added. Sorting through CEO suggestions The most problematic source of marketing ideas is your CEO. First-time CEOs often suffer from rapid-idea syndrome. Everything they read, every event they attend, every conversation they have results in “fresh” input for their CMO (and the rest of the leadership team). And, first-time CMOs rarely have the confidence or experience to handle these barrages. Chaos ensues. Veteran CMOs deploy a variety of approaches. One 3x CMO noted, “My rule is 50% of what they suggest I can ignore (bad idea and they forget it anyway), 40% are good ideas but not relevant at present so I park for later, 10% are smart ideas or passion projects that need to be acted on immediately.” “Amazingly, I have seen this ratio apply to my last 3 CEOs,” the CMO added. Training a meddlesome CEO In an ideal world, every CEO would be great at their job. They would know how to be a leader. They would understand their three fundamental roles: ⚡ Set a clear vision 🦋 Hire a team that can fulfill the vision 💸 Allocate resources to turn the vision into a reality Because it’s not an ideal world, many CEOs are micromanagers. Their insecurities drive them into the weeds and drive their direct reports crazy. These CEOs can’t help themselves. But CMOs can – by learning how to coach and lead their CEOs by example. Thus, I’m adding coaching expertise to the long list of must-have skills for CMOs. While I can’t possibly cover CEO coaching in this post, here are three suggestions from executive coach Susan Gurnik: 🐧 Build trust by listening deeply to the CEO 🐧 Help the CEO to listen deeply to you 🐧 Create a common language that fosters trust and understanding Susan joined us for an instructive Bonus Huddle and explained these points in depth. Let me know if you’d like a sneak peek of the recording. 

98

26 Comments

Great example of innovation that focuses on insight and category entry points to increase its scale and chances of success. This innovation from the team at dettol antiseptic is a great example of using real consumer insight to identify innovation opportunities. We love our pets like members of the family. But cats and dogs can pick up all manner of things outside, so we want to make sure we still keep our houses clean and safe. However, many cleaning products are not pet friendly. So we need a pet safe version of a brand we can trust. Cue Dettol Homes with Pets. Making use of the category entry point of pet owners to extend the relevance of the brand and create more purchase and usage opportunities. 😻

5

1 Comment

Hot Take: Unpaid Advertising / News (good news at least 😁) is the best kind… Why? Okay I’m not saying it will have better results than strategic paid FB ads, or even UGC on TT… what I mean is, it’s authentic, it’s real, and I think if leveraged properly can be a huge help to any #CPG brands PR/media campaigns. Agree or Disagree?? This week Us Weekly featured their top 12 proteins for summer, and it included VMI Sports® 100% Why Isolate, ProtoLyte®️ The 🔌? Unlike many mainstream whey proteins, ProtoLyte®️ features added Electrolytes from Balchem Human Nutrition and Health / ProTec – Albion Minerals as well as Digestive Enzymes complex DigeSeb®️ from Specialty Enzymes & Probiotics Why did US Weekly choose to include us with some other great national brands on the list?? My guess is because we worked on solving real work problems for Protein consumers — digestion & hydration 💪 #cpgbranding #sportsnutrition #protein #vmisports #marketing #advertising #socialmedia #magazine Christopher Alicea Brandyn Alejos Frank Fenimore Ryan Fitzgerald Andres Sierra

43

8 Comments

One of the coolest parts about working with CPG brands is proving how many of their customers will buy again. Unsurprisingly… If you deliver a good experience, and use email to stay top-of-mind You could have upwards of 70% of your customers be repeat customers Month>Month. Problems arise when email frequency is too low or not there at all. A consistent campaign schedule and automation line-up can build that personal conviction you already have. The look on a founder’s face alone is worth all the hype of setting this system up. Your customers love you. They love your product. They have busy lives and understandably need a reminder you exist in their day to day - which is where email comes into play. I’m in this for the LOVE OF THE GAME 🚀🚀🚀🚀 #cpg #cpgbrands #cpgecommerce #shopify #klaviyo #mailchimp #ecom #ecommerce #branding #brandbuilding

1

2 Comments

Offering a lil’ Black Friday bonus worth $777 to businesses in veterinary or human health that meet the criteria below. Here’s the deal: 🍒The first 7 will win a 45-min strategy call with me worth $777.🍒 We could use this time to: -Discuss opportunities I see to improve your employer brand to attract more talent -Look at demographic data to see how you can better tailor your marketing and services to increase revenue -Review opportunities I see for you to attract more dream clients in 2025 For your chance to win: 1) YOU MUST MEET THE CRITERIA ON THE GRAPHIC. DO NOT PASS GO! 2) Fill this form out asap - only opening 7 spots for December: https://lnkd.in/e7RvmbSa Don’t meet the criteria? Feel free to tag someone below who does 💃

22

This interview is with one of my favorite founders and humans. Jamie Smith and her team founded an incredible brand, Innovative Pet Lab that offers at-home diagnostic testing for pets. Perfect for those like me, who want to know everything about their own health and their families (and for many of us that includes pets). Innovative pet labs is changing the way we think about pet health, by giving us access to typically we could only get from a vet. Because this is a relatively unknown offering, not only do they need to do all of the hard things that we all know it takes to launch a brand, but they need to educate consumers on a whole new category. Coming from human diagnostic testing backgrounds Jamie and her team had to learn all the things. Starting a lab (which she claims was the easy part), learning the manufacturing side, building an app to collect and share the results, along with all of the other challenges that come with being a founder. And she has done it all with grace and grit, two of my favorite characteristics.  Have a listen. I think you’ll like it😊 #pet #healthypet #DTC #womanowned #healthandwellness #podcast https://lnkd.in/eNSiMfJy

11

In this episode, we sit down with Alex Montas, founder of The Remarkable Agency and a growth marketing expert who has generated over $200 million in revenue for major U.S. brands such as Verizon, Bloomberg, and Ben Labs. Alex shares his journey from banking at Citibank to leading growth marketing for billion-dollar companies. He offers actionable insights on adopting a revenue-focused mindset, achieving sustained business growth, and balancing entrepreneurial challenges. Whether you're an entrepreneur or looking to grow in your career, this episode will provide invaluable lessons on maximizing market opportunities and driving results. About the Guest: Alex Montas is a growth marketing expert and founder of The Remarkable Agency. With over two decades of experience, Alex has developed a unique approach that merges data-driven strategies with creative solutions, helping businesses thrive. He has held senior marketing roles at Verizon and Ben Labs, where he advanced from Head of Growth to CMO. Alex’s expertise in revenue generation and his ability to adapt to market needs have made him a sought-after consultant and leader in the marketing industry. Key Takeaways: Revenue-First Mindset: Focus on identifying what the market needs and adapt your business strategy to address it. Falling in love with your product or profession can hinder growth—always prioritize what leads to revenue. Adaptability is Key: Alex highlights the importance of continuously assessing the market for opportunities and aligning your skillset to meet those demands. This adaptability has been a key driver in his promotions and career growth. Two Types of Marketers: Alex differentiates between quantitative marketers and creative/brand-driven ones, emphasizing the growing demand for revenue-focused, quantitative marketers in today’s market. Emotional Resilience in Entrepreneurship: Managing emotions is as critical as business strategy. The highs and lows of winning or losing deals can affect mental health, and maintaining balance is essential for long-term success. Quick Wins: Alex stresses the importance of delivering fast, tangible results for clients. He adapts his approach based on immediate market needs, offering short-term projects that yield rapid revenue boosts, which builds trust and long-term relationships. This episode offers a deep dive into growth marketing, mindset, and strategies that drive both personal and professional success. Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch, DM Me Here: https://lnkd.in/gA83a_Kv  Subscribe To Newsletter: https://lnkd.in/g-SQD6cc Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://lnkd.in/gS9iVBUh Instagram - https://lnkd.in/gPzjmpNB  Threads - https://lnkd.in/g3jTuFT9 Facebook - https://lnkd.in/gYpM5bTx LinkedIn - https://www.linkedin.co

1

I was quoted in Ryan Barwick's article in Morning Brew about Meta’s policy changes set to impact health and wellness advertisers starting in January 2025 💡 If You Haven't Caught Up: Meta is restricting access to health-related data, which means no more tracking lower-funnel events like Purchases and Add to Cart—critical data points for health and wellness brands Why This Matters: Fewer Data Signals = Less Optimization So, What Can You Do? Adopt Server-Side Tracking (CAPI) 🔄 If you’re using Pixel, it’s time to move to CAPI for more control over the data being passed. However, if you're fully restricted, even CAPI may be limited in terms of what it can track for down-funnel events Focus on Upper-Funnel Optimization 🔝 With lower-funnel events restricted, focus your efforts on tracking early-stage intent through events like ViewContent, Lead, and Page Views. These can still help you capture intent while keeping your campaigns moving forward Stop Chasing the Pre-iOS 14 World ⏳ Let’s be real: the pre-iOS 14 world where we had complete control over tracking is gone. It’s time to adapt. Focus on organic growth, iterations, and testing new platforms. Meta has had a monopoly for far too long—explore emerging platforms and alternative data strategies to stay ahead of the curve. We are eyeing AppLovin Read the full story here: https://lnkd.in/ecnEpuGg

24

9 Comments

✨ Curious how some clinics effortlessly attract more patients? In the competitive realms of ketamine therapy, psychedelic therapy, PRP, Med Spas, and stem cell clinics, **social proof** is your game-changer. 🌟 Authentic patient testimonials build trust and credibility, driving higher conversion rates. Showcasing compelling case studies and success stories not only highlights your expertise but also resonates deeply with prospective clients. Leveraging various forms of social proof—from expert endorsements to affiliations with renowned organizations—further elevates your clinic’s reputation. 📈 With the rise of video testimonials and user-generated content, you can engage younger demographics by sharing relatable and authentic experiences that inspire confidence. In today’s market, where traditional advertising faces restrictions, social proof differentiates your practice, making it the go-to choice for potential patients. 🎯 By integrating genuine feedback and success stories into your marketing strategy, you create a trustworthy and appealing image that sets you apart. At Alcyone Marketing, we combine engineering precision with artistic creativity to help you harness the power of social proof. Our **AI booking bots** and **Lead Management automation** streamline patient interactions, ensuring every inquiry is met with prompt, personalized responses. Ready to transform your practice with authentic social proof? Let’s elevate your clinic’s presence together! 🚀 #HealthcareMarketing #SocialProof #PatientTrust #ClinicGrowth #AlcyoneMarketing #DigitalMarketing

1

Recorded a fantastic episode of the YouShouldTalkTo podcast with Stephanie Hoppe of Casey's yesterday. One major takeaway from Steph... Data is cool, but trust your gut. I talk to a lotttttt of marketers at a lottttt of brands. Many are paralyzed by data + attribution. Which often leads to safe marketing that doesn't stand out. Sometimes though, you just have a feeling. About a hire... About a campaign idea... About an agency... Sometimes it's a good feeling. Like if you DON'T do this thing, you'll regret it. Sometimes it's a bad feeling. Like if you DO, do this thing, you'll REALLY regret it. And, sometimes the data supports your decision OR it goes against it. Sometimes, despite what the data says, you just need to try the thing. Great leaders, CEO's, Boards, and investors enable and ENCOURAGE their CMO's to color outside the lines (within reason). Sometimes though, the reasoning is... ...'I've been doing this a while. Ya just gotta trust me' and that's ok. Sometimes :)

11

2 Comments

🚨 Launch Alert 🚨 I've been on both sides of the table - from scrappy startup team member to CMO of a $500M company. One thing I've learned? A solid brand strategy is crucial, but often out of reach for startups and SMBs. That's why I created BrandStrategy.vip. It's the service I wish I had years ago - professional brand strategy without the agency price tag or time sink. I've taken the strategies from my book "Transform Your Marketing," streamlined the process, and made it accessible to all. This is just the beginning. I'm working on more productized services to empower startups and SMBs. If you're ready to level up your brand affordably, I'd love your thoughts on this new approach! read more here: https://lnkd.in/eVN4h8Dm

29

11 Comments

An interesting post - with opportunity to add more emerging CPG brands. Special shout out to Good Foods (one of my fave's)! Try their clean guacamole and plant based dips. Another up and comer is Over Easy bars - clean, loaded with protein from cage free egg whites instead of chemicals. If your CPG brand is ready to drive accelerated growth, reach to Growthbrandsco.com. We specialize in taking emerging brands to the next level. #Growthbrandsco #CPG #Goodfoods #Overeasy

10

1 Comment

I've been a long time follower and admirer of Nadya O. and her company August. The passion and drive she has is unlike ANYTHING I've ever witnessed. Her brand destigmatizes menstruation and is reimagining period care for the world. Everything they do is inspired by the community and I couldn't be more overjoyed to share her episode and feature on the Shopify Masters podcast is LIVE now---go listen. #Shopify #ShopifyMasters #podcast #entrepreneurship

3