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Abby Murray is a marketer, entrepreneur and design-enthusiast with a heart for building…
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Here's how you can showcase your expertise in content strategy to potential employers or clients.
I've evaluated thousands of portfolios as I've hired content strategists and copywriters over the years, and while yes, you must showcase your best work, the ones that stand out are those that are: A) Well-organized. This oftentimes means using a solid design to structure your professional story. Do not overlook this step. If it doesn't flow well, it becomes too time consuming to evaluate and you lose out on the opp. Ask for help from a graphic designer if this isn't your forte. B) Show your journey. Part of your professional story is your journey. Show the progression of your work over time. This speaks to your ability to improve over time -- it's your own personal L&D on display. And it speaks volumes.
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The most precious resource in my workday is blank calendar space. And today, I had a lot of it. When I have it, I'm incredibly productive…
The most precious resource in my workday is blank calendar space. And today, I had a lot of it. When I have it, I'm incredibly productive…
Posted by Abby Murray
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At 25, I was living back in my hometown that had one stoplight growing up. It was slow-living surrounded with entrepreneurial hustle. I was the…
At 25, I was living back in my hometown that had one stoplight growing up. It was slow-living surrounded with entrepreneurial hustle. I was the…
Shared by Abby Murray
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Traditional PR metrics are losing relevance. Mostly because they just take too long. PR isn't dead. But it has definitely evolved. At storyarb, and…
Traditional PR metrics are losing relevance. Mostly because they just take too long. PR isn't dead. But it has definitely evolved. At storyarb, and…
Posted by Abby Murray
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