Abby DeLaMotte

Meta has launched Meta Credits, a new currency for purchasing virtual goods in Horizon Worlds! Discover how it works, the age restrictions, and what it means for the future of virtual economies. Will Meta Credits change the way we interact in the metaverse? Read more to find out! #Meta #HorizonWorlds #Metaverse #VirtualEconomy #DigitalCurrency #TechNews #VirtualGoods https://lnkd.in/dHGdGP-h

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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** CMOs, Drowning in Marketing Data? ** 🛟 Stop treading water and chart a course for success with SQOR.ai. Unify your data, gain actionable insights, and say goodbye to data silos. Get a clear picture of your marketing performance and finally see what's driving real ROI. 📈 ✨ 🆓 Get a FREE 3-month trial & breathe easy! 👉 SQORLINKEDIN2024 👈 SQOR.ai saves you time ⏰ and money💲 by bringing all your marketing data together. Imagine spending less time drowning in reports and more time crafting winning campaigns. 🏆 #ActiveCampaign #Ahrefs #Amplitude #GoogleAnalytics #Asana #BingAds #Braze #Buffer #Canva #Clearbit #ContentFly #Contentful #ContentStudio #Convertkit #ConvertFlow #CreativeCloud #Customerio #emarketer #FacebookAds #FacebookPixel #Facebook #Figma #Flurry #GoogleAds #Heap #Hootsuite #Hubspot #JoinMe #Kissmetrics #Mailchimp #Metamarkets #Mixpanel #Semrush #SendGrid #Sumo #SurveyMonkey #TwitterAds #Vector #Vidyard #Wistia #Zendesk #ZohoConnect #Marketing #Leaders #CMO #Metrics #Campaigns #Data #VPMarketing #SQOR #SQORai #AI #BI #Insights #CSuite #VP #LP #NoCode #SaaS #B2B

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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🔍 Marketers: Imagine cutting weeks off your media insights research! LiveRamp's new Quick Start Insights does exactly that. Now you can: • Get audience performance metrics in minutes • Collaborate with top publishers seamlessly • Make smarter media buying decisions fast No more endless data crunching. More strategic marketing. Read how we're changing the game: https://lnkd.in/efpj9VS9 #MarketingInnovation #DataIntelligence #SpectrumReach #LiveRamp

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🚀 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🔍 Lead generation is the backbone of business growth, but navigating it alone can be overwhelming. From leveraging digital marketing trends to the power of AI, partnering with a lead generation expert like Intent Amplify™ can take your efforts to the next level. 📈 In our latest blog, we explore the evolving landscape of lead generation, the key trends shaping B2B marketing, and how a dedicated partner can drive high-quality leads and boost your sales pipeline. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞 https://lnkd.in/dGtsNnHW & discover how a strategic lead generation partner can unlock new growth opportunities for your business! 👉 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐦𝐞?  𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 at [email protected] to learn how we can help. #LeadGeneration #B2BMarketing #DigitalMarketing #DemandGeneration #IntentAmplify #LeadGenerationPartner #SalesGrowth #BusinessStrategy

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Navigating the Evolving Landscape of Cookie Alternative Advertising: Q2 2024 Insights Learn which advertising verticals grew their cookieless SOV the most in Q2 2024. We also included a new Cookie Alternative Bid Score in the latest Cookie Alternative Trends Report. https://bit.ly/4fNbh1F

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🚀 Omnicom’s new AI tool, Omni Assist, is changing how we approach marketing! 🌐 Using specialized AI agents, teams can now analyze audiences, suggest influencers, and build media strategies more efficiently. With the AI handling data-heavy tasks, teams can focus on creativity and strategic thinking. It’s an exciting blend of AI and expertise, driving innovation in campaign planning. The future of marketing is here! 💡🤖 #AdTech #AI #OmniAssist #MarketingInnovation #DataDriven #HeartsandScience

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This week, standout campaigns on TikTok and Instagram showcase the power of short-form video and interactive content. Some brands captivate audiences by leveraging AI-driven personalization, while others struggle with an outdated approach. Explore how brands are leveraging these platforms to connect with their audiences and drive engagement! #DigitalMarketing #Trends #SocialMedia | Eran Nizri Yonatan Arami itamar gonsherovitz

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Request Your Free eGuide Now: "Operationalizing Account-Based Experiences: A Tech Stack Approach" Insider Strategies from Industry Leaders Master Your ABM Tech Stack: Insider Strategies from Industry Leaders Unlock the power of a high-performing ABM tech stack with exclusive insights from B2B marketing innovators. This comprehensive guide offers practical strategies to help you build and optimize a high-performing ABM tech stack, enabling seamless data integration, process automation, and accurate measurement of your ABM success. Featuring insights from leaders including Netline, Act-On, Webflow, and others, this guide empowers B2B marketers to select the ideal tools, unify data for a 360-degree account view, automate personalized experiences, and implement effective multi-channel personalization tactics. Whether you're refining your approach or starting from scratch, this guide offers actionable advice on data integration, process automation, and measurement strategies to help you operationalize your ABM approach and demonstrate clear impact on pipeline and revenue. Download here : https://t.ly/m6V6j

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Request Your Free eGuide Now: "Operationalizing Account-Based Experiences: A Tech Stack Approach" Insider Strategies from Industry Leaders Master Your ABM Tech Stack: Insider Strategies from Industry Leaders Unlock the power of a high-performing ABM tech stack with exclusive insights from B2B marketing innovators. This comprehensive guide offers practical strategies to help you build and optimize a high-performing ABM tech stack, enabling seamless data integration, process automation, and accurate measurement of your ABM success. Featuring insights from leaders including Netline, Act-On, Webflow, and others, this guide empowers B2B marketers to select the ideal tools, unify data for a 360-degree account view, automate personalized experiences, and implement effective multi-channel personalization tactics. Whether you're refining your approach or starting from scratch, this guide offers actionable advice on data integration, process automation, and measurement strategies to help you operationalize your ABM approach and demonstrate clear impact on pipeline and revenue. Download here: https://t.ly/m6V6j

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A Powerful Asset for Marketers 🔍 In a landscape where data privacy is paramount, how can companies collaborate without compromising the security of customer information? Data Clean Rooms offer a solution: enabling deep analysis and targeted marketing activation while safeguarding privacy. 🚀 With technologies like LiveRamp's Safe Haven, brands can leverage cross-industry data collaboration while meeting the demands of a post-cookie world. Discover how these secure environments are redefining the future of marketing ▶️https://lnkd.in/exaSP2aj #DataPrivacy #Innovation #Marketing

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Uncover how inbound marketing can drive powerful business growth. This guide dives into strategies to attract, engage, and retain customers by delivering valuable content and building strong connections. Learn why inbound marketing is the foundation for sustainable success in today’s digital landscape. Here's Article: https://lnkd.in/gCD6-krP . . . . #inboundmarketing #businessgrowth #digitalmarketing #leadgeneration #customerengagement #marketingstrategies #brandloyalty #contentmarketing #marketingtips #digitalstrategy #customerretention #businesssuccess #inboundstrategy #success #growthmarketing #attractengagedelight #customeracquisition #digitalgrowth #inboundsuccess #marketinginnovation #growth #customersuccess #businessexpansion

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If you’re only thinking about how AI can make your teams more efficient, you’re just scratching the surface of what’s possible. Tombras partnered with PODS and encouraged creatives and marketers to consider how Google AI-powered products can help them not only do more faster, but also turn “impossible” ideas into a successful campaign. See our top learnings in the latest from Think with Google. #GoogleAILighthouse #ThinkLeadGen2024

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Thank you to TalkCMO for covering insights from our latest report, The Marketing Spend Strategy. 📋 Findings reveal that 65% of B2B tech marketers saw budget increases in 2024, yet less than half faced more ambitious KPIs. AI and automation led the way, with 71% of marketers using AI reporting budget gains. Additionally, 54% expanded their teams despite industry downsizing. Learn how these trends are shaping 2025 growth. 📥 Read their article here: https://lnkd.in/gmTVPVMG #B2BMarketing #MarketingStrategy #AI

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If you’re new to retail media marketing (or just need a refresher), we've got you covered. 😉 Understand the 5 most important metrics for determining ROI in retail media, how to measure them, and the best visualization models for each metric 👉 https://ow.ly/WQoI50RiikO #retailmedia #retailmarketing #amazonads #ecommerce #martech

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✨ Marketers: we need to talk about generative AI. ✨ Can we really create ads from scratch with AI? Spoiler alert: probably not. See how AI + DCO are coming together in a big way to make marketers more effective 👇

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Is your marketing mix future-proof? As we edge closer to a cookieless world, the urgency for marketers to adapt has never been more critical. The transition away from reliance on third-party cookies means rethinking strategies and embracing new tools for attribution measurement. Turn this challenge into an opportunity by leaning into first-party data, exploring contextual advertising, and investing in privacy-friendly tracking solutions. It's time to innovate and lead in the next era of digital marketing. Stay ahead of the curve and ensure your marketing strategies are not just surviving but thriving in a cookieless future. #Attribution #MarketingAndAdvertising #Advertising #MarketingAnalytics #Strategy #Provalytics #Cookies

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