Marin Software’s Post

Email is Outperforming Paid Ads THIS Holiday Season! Over 85% of leaders agree it's the ROI champion, generating $36 for every $1 spent! Here's how to skyrocket your email sales this holiday season: -Inbox Commerce: Transform emails into interactive storefronts with search bars, carousels, and more. -Merch Triggers: Leverage customer data to send highly targeted and personalized messages. -In-mail Recommendations: Suggest products based on browsing history for maximum impact. -Cross-sell and Up-sell: Increase order value with strategic product offers. Want more winning strategies? Grab our Holiday Marketing Guide! Link - https://bit.ly/3Wtr7FP #MarketingAutomation #EmailMarketing #DigitalMarketing #HolidayMarketing #Ecommerce #Retail #Conversions #InboxCommerce #ANewWaytodoEmail

𝗪𝗮𝗹𝗺𝗮𝗿𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗯𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝗶𝘀𝘁 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: From optimizing your product pages to crafting effective marketing campaigns, we've got the digital expertise to help you thrive on Walmart. Let's turn your online store into a powerhouse! 𝟭.𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Dedicated Support: Our experts provide personalized assistance for your Walmart account. Optimization: We ensure your account is set up for maximum success. Compliance: We help you adhere to Walmart's policies and guidelines. 𝟮. 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Enhanced Visibility: We optimize your listings for better search engine rankings. Keyword Research: We identify relevant keywords to attract more customers. Content Creation: We create compelling product descriptions and titles. 𝟯. 𝗢𝗻-𝗕𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗪𝗙𝗦 Seamless Integration: We assist in smoothly integrating your products with Walmart Fulfillment Services (WFS). Inventory Management: We help you manage your inventory efficiently. Shipping Optimization: We ensure your products are shipped on time and at the best rates. 𝟒. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 Targeted Campaigns: We develop effective marketing campaigns to reach your target audience. Analytics: We use data-driven insights to optimize your marketing efforts. Brand Awareness: We help you build brand recognition on Walmart. 𝟱. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 Responsive Support: We provide excellent customer service to address inquiries and concerns. Issue Resolution: We efficiently resolve customer issues to maintain satisfaction. Feedback Analysis: We analyze customer feedback to improve our services. #WalmartEcommerce #DigitalMarketing #SEO #ProductPhotography #CustomerService #OnlineBusiness #growthhacking For More Info: Visit Our Site: https://lnkd.in/dfG88xE5 Chat on Whatsap : +923170905116

🚀 Unlocking Success with Walmart Marketing Strategies! 🛒 Ever wondered how to skyrocket your success with Walmart's marketing strategies? 🌐 Here's a step-by-step guide to help you navigate the competitive landscape and maximize your brand visibility: 1️⃣ **Leverage Amazon PPC Campaigns Search Terms:**   Start by harnessing the power of Amazon PPC campaigns' search terms. In the initial stages, launch broad and phrase ad groups incorporating your top-ranking keywords. To gain an edge, set your bids slightly higher than the suggested bids, allowing your brand to stand out. 2️⃣ **Understand Walmart Bids Dynamics:**   Recognize the unique dynamics of Walmart's bids in comparison to Amazon. A bid set at $2 on Amazon might translate to 0.3 or 0.5 dollars per click on Walmart due to different bid utilization. Explore and capitalize on low-competition search terms related to your brand, as evidenced by the attached screenshot showcasing remarkably low spending despite bids ranging from $2 to $4. 3️⃣ **Optimize with Keyword Performance Reports:**   After 14 days, download the "keyword performance" report. Identify keywords exhibiting promising impressions and click rates. Take these high-performing search terms and incorporate them into your manual campaigns, this time using the "exact" match type for precision. 4️⃣ **Watch Your Brand Awareness Soar:**   As you implement these strategic adjustments, you'll witness an uptick in clicks and attribution within a few days. This approach not only drives immediate results but also contributes to the long-term goal of enhancing your brand awareness among your target audience. 📈 Elevate your Walmart marketing game with these proven strategies, and watch your brand's success unfold before your eyes! 💼✨ #WalmartMarketing #DigitalMarketing #SuccessStrategies #walmartmarketplace #walmart #ecommercesuccess #ecommercetips

🤔 Marketers, are you tackling cross-channel marketing in the best way possible? With 45% of e-commerce and retail marketers citing budget and resource constraints as the primary factor impacting their success, is the answer really just more money? Our very own Aditya Vempaty takes a deep dive into the solution in his article for Total Retail, read on: https://bit.ly/43vpxGM

Zero-cost ecommerce strategy to: + Collect first-party data + Get Loyal Customers + Build a strong brand identity Most brands focus on pre-purchase funnels, aiming for: High immediate ROAS Reduced CPMs Increased AOV This is crucial to be profitable, but to truly scale, you need more! You need the post-purchase funnel as well. Smart brands know this is the secret to outsmarting the competition with no additional marketing cost. So what’s the strategy that turns a simple purchase into a delightful experience that customers can't wait to share.? > A surprise handwritten thank-you note > Share-worthy packaging that stands out from the crowd > A memorable unboxing experience they can flaunt on Instagram Previously, I also wrote about how a brand is using thank-you notes to increase reviews and collect first party data. Read here - https://lnkd.in/gNCMsdbe The key is when the delivery guy rings the doorbell, the customer’s dopamine is high. If your brand can make them feel special at that moment…you'll be in their favorite's list ;) . . . . . . P.S. If your ROAS is frozen to a certain point and there’s no clue why; Let’s Chat! . . . . . #ecommerceagency #fbads #metaads #postpurchase #ecommercemarketing

This is the #1 mistake that E-Commerce marketers do in Google Ads. Even some of the smartest. Disclaimer: This is not for small accounts spending 5–10k but rather for established shops or D2C brands. I recently audited a Google Ads account with a huge portfolio of products: 150,000+ SKUs They are currently spending around 20k € per month on Google Ads and the results are decent but not great. I used my Google Ads Reporting Suite during the audit where I have a product insights tab included that quickly shows me the performance on product-level. What I found was not surprising but still astonishing. 99% of the SKUs took 75% of the budget while only bringing in 5% the revenue. A huge waste of budget and unused potential. The campaign structure they used was a classic one. Campaigns split by product categories or brands. Generally, nothing wrong with that. But you see what this causes. We are talking product segmentation. What is the issue? – Bestsellers not pushed enough – Products not being activated enough – Budget wasters not restricted enough How can you solve it? Segment your products by performance. This is generally ROAS and cost/clicks or impressions. Create a campaign structure based on that segmentation and assign them smart budgets. Hero products – Above your ROAS goal – Spending a decent amount – Give them 50% of your budget Sidekick products – Above your ROAS goal – Spending below threshold – Give them 20% of your budget – Better activation for the products Zombie products – Below your ROAS goal – Spending below threshold – Give them 20% of your budget – Get them in front of people Villain products – Below your ROAS goal – Spending a decent amount – Give them 10% of your budget – Stop the budget waste by limiting them You could also layer this with product scoring based on inventory, return rates or product groups (for different ROAS goals). The possibilities are endless. You just have to keep in mind that you need enough for conversions for that. Did you know that strategy already and have you already used it? #ecommerce #d2c #google #googleads #marketing

In today's competitive e-commerce landscape, success hinges on a holistic approach to advertising that prioritizes profit over sheer sales volume. By employing data-driven analytics to assess SKU profitability, businesses can make informed inventory and pricing decisions that enhance overall performance. Moreover, a tightly integrated strategy that focuses on conversions through high-quality content can lead to impressive returns. #digitalmarketing #ecommerce

The secret ingredient missing from your ecommerce marketing efforts??? Hint... many brands are already gathering it, but don't know how to harness it. Customer knowledge Acquiring customer knowledge is pure gold. It's the fuel that helps 7 figure brands get to 8 figures and 8 figure brands to 9 figures. Without it. You're pumping gas at 2x the cost. It makes everything more efficient. Fewer abandoned carts. More repeat customers. Less wasted ad spend. Improved CAC. More ARPU. It dials everything in. Your copy. Your emails. Your targeting. Your ad creative. Your PDP content. Your customer support. All of your marketing strategy. You become to get into your customers: Anxieties. Friction points. Core problems. Thought process. Desired outcomes. The list goes on and on... This is the superpower that customer knowledge is to your marketing efforts. That is way we call our CRO process Customer-First. Because we get the answer behind why a customer buys and why they don't buy. Without that data. Our efforts would be wasted on assumptions. P.S. What is your favorite way to acquire customer knowledge? Let me know in the comments. __________________________________ #conversionrateoptimization #cro #abtesting #shopifyplus #ecommercetips

Have you ever wondered how successful e-commerce brands consistently turn visitors into paying customers? The secret lies in Performance Marketing. It’s the backbone of every thriving e-commerce business, helping brands maximize their ROI and grow smarter. Performance marketing is all about data-driven strategies—tracking every click, optimizing every ad, and ensuring that every marketing dollar is well spent. For e-commerce, it means reaching the right customers at the right time with the right message. From running targeted ads that drive traffic, to retargeting those who didn’t convert, and scaling what works, performance marketing ensures measurable growth at every stage of the customer journey. If you're in e-commerce and still wondering how to drive more sales efficiently, it's time to make performance marketing a priority. Let’s dive into the basics and start scaling smartly. What’s your biggest challenge with performance marketing? Let me know in the comments! Follow us for more e-commerce growth tips! Prajwal Shetty #EcommerceGrowth #PerformanceMarketing #DigitalMarketing #MarketingTips #PerformanceMarketing #ecommerce #ecommercebusiness #perfomancemarketingtips #ecommercetips #ecommercesolutions #ecommercemarketing #EcommerceSuccess #markitals

🎁📈 Calling all CMOs! Our latest article is a treasure trove of Growth Marketing Hacks for e-commerce holidays 2024. Discover innovative tactics, data-driven insights, and creative campaigns to drive e-commerce growth and maximize ROI this holiday season. Don't miss out on this game-changing guide to holiday marketing success! #GrowthMarketing #EcommerceHolidays #CMO #MarketingHacks #HolidaySales #EcommerceStrategy #DigitalMarketing #HolidayMarketing #EcommerceTrends #MarketingTips #ROI #EcommerceGrowth