Youtech

Gone are the days when customers eagerly camped outside the doors of their favorite stores awaiting Black Friday. The rise of e-commerce, the pandemic, and shifting views toward the in-person shopping experience have changed all that. These days, it’s all about convenience, which is why GymShark’s Black Friday strategy is genius. Rather than making customers stay up til midnight on the eve of Thanksgiving to snag the items they’re after, they offer a convenient alternative: a pre-planned wishlist. This allows consumers to plan out the styles they want ahead of the sale, making conversion actions easier. They even offer a detailed, step-by-step guide on how to get the most out of the sale. Love it or hate it, we live in a world where convenience is king. It’s important to find ways to simplify and streamline the customer experience.

Youtech was founded on the belief that working with a marketing agency should be painless. Our full transparency model gives clients the autonomy and confidence they need as we help transform their business through marketing that converts.

If your business is concrete and you're writing blogs about space, you're probably doing yourself a disservice. Earlier this year, a Google algorithm leak exposed that Google uses site-wide authority metrics. The leaked documents show that an attribute called “siteAuthority” exists and is used for this purpose—playing a significant role in site rankings. So what does this all mean? When it comes to content, stay in your lane. Why? Your site might have an uphill battle if you're regularly publishing content outside your main niche. Also, consider that posting off-topic content could segment your domain category into one you don't necessarily want to be in. Avoiding unrelated content could help you avoid miscategorization and strengthen your perceived authority in Google's eyes. This would help enhance relevance in search results from your target audience.

If you hope to run successful holiday campaigns this year, now is the time to start. Don't make the mistake of waiting until the last minute to plan. If you don't know where to begin, Youtech is here to help you achieve your holiday marketing goals. We've helped countless businesses–like Nutramedix–run fruitful holiday campaigns. We allowed this client to exceed their November sales goal, generating 312K in revenue without increasing spending. Check out the results below.

If your site is on WordPress, you may have experienced some ups and downs lately. This is due to an ongoing feud between WordPress and the unaffiliated WP Engine, a hosting company. What are they fighting about? Though their names are similar, the two companies are not affiliated. WordPress' CEO seems upset about WP Engine's use of the trademarked WordPress name. WP Engine disputes this and has sued WordPress' parent company, Automattic, over abuse of power. Amongst this feuding, WordPress suspended WP Engine from accessing the resources of WordPress. This broke a lot of websites, preventing them from updating plugins or themes, and even taking some down entirely. This was short-lived, and resources have since come back online. What does this mean for me? For those who do host using WP Engine, the best solution for now is to stand pat. It remains to be seen how far the feud will escalate, but it's unlikely either company will do something to set themselves back too far in the public eye. WordPress seems to be garnering most of the backlash, with supporters online flocking to WP Engine's side. Over 43% of websites globally use WordPress. If the situation escalates any further or additional action needs to be taken, we'll be on top of it with an update.

Los Angeles-based brand, Kinn, is redefining the luxury jewelry space. Known for its timeless gold pieces, intimate style, and story-based branding, it’s not uncommon for a Kinn ad to bring tears to the viewer’s eyes. Rather than relying on exclusivity and high price tags to define its worth, Kinn leans into the pricelessness of human connections by celebrating heirlooms, old and new. In today’s consumer culture of fast fashion and ever-changing trends, Kinn provides a refreshing alternative with their mission to craft modern heirlooms that will last lifetimes. When defining your brand’s identity, never underestimate the power and beauty of adding a human touch.

Youtech has every resource needed to help you achieve your goals. Partnering with Youtech is like adding 100+ reliable members to your in-house team.

Successful marketing will make your target audience feel like you’ve read their mind–and it pays to know your niche. Take this Instagram post by Oiselle, an activewear brand targeted at female distance runners, a tiny niche within the sportswear space. While this social media post may not be relevant to those outside of the running community, anyone who has trained for a marathon will find this content highly relatable. By knowing their audience well, Oiselle grabs the attention of the small portion of the market who will be interested in their product and are more likely to convert. This builds a loyal base of quality customers.

It’s been such a privilege to work together with Dominique Dawes, JV Studios & Trivest Partners on this unforgettable project.

Naqvi Injury Law, one of the most recognized firms in Las Vegas, wasn’t getting the amount of leads they needed. Their old agency simply wasn’t doing enough to help them hit their goals. That’s where we came in. Youtech has worked with many notable law firms across the country. Using our knowledge and experience, we were prepared to help hit this firm’s three goals: more cases, a complete and trackable marketing funnel, and consistent brand awareness.