Personalized customer experience targeted at tightly defined business problems continues to deliver huge benefits to both digital consumers and to the enterprises that deliver these digital experiences. AI done well enables intelligent personalized experiences - a major implementation focus for VShift and our clients. https://hubs.ly/Q02_YDqX0 #2025 trends #digital customer experience #composable #AI #DXP
VShift
Advertising Services
New York, NY 855 followers
VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.
About us
We help ambitious companies identify, create and launch critical digital initiatives. Our integrated services and our team structure provide a uniquely effective alternative to bloated consultancies, impractical creative agencies, and siloed internal teams. We help clients navigate both the internal and external obstacles that transformation projects inevitably face in big companies, keeping the organization focused on launching impactful solutions. We have deep expertise in regulated industries like financial services, insurance, healthcare, helping us craft and deliver digital platforms that create competitive advantages. We maintain multi-year and multi-project relationships with leading organizations in our sectors, built on a foundation of trust, hands-on leadership, valuable advice and industry-best delivery.
- Website
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https://www.vshift.com
External link for VShift
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Digital Transformation Strategy, Digital Readiness and Visioning, Stakeholder Management and Governance, Product Vision and Planning, UX and Visual Design, Brand Architecture and Development, Digital Playbooks and Pattern Libraries, Content Strategy and Production, Enterprise Content Management Systems, APIs and Systems Integration, Agile Delivery, QA and DevOps, Performance, Scalability & Security, Market Research and Analysis, Marketing and Campaign Strategy, Campaign Deployment and Management, Social Media and Reputation Optimization, Operational Model and Planning, Change Management, Organizational Communications, and Ongoing Platform Support
Locations
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Primary
Get directions
1250 Broadway
New York, NY 10001, US
Employees at VShift
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Eric Feige
Growth | Digital Transformation | GTM Innovation | Composable DX
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Andrew Falcon
Chief Operating Officer, Board Member, Strategic growth, Operational and Financial Management, Planning and Execution, Executive Leadership, Mentor
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Michael O'Malley
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Mark Silber
Creative Director | Brand Strategy | Content | Copywriting | Mobile | Digital
Updates
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As we close out the year, mastering your MarTech stack and understanding account-based experience (ABX) are critical for today’s leaders. This issue of The Shift also discusses achieving growth at scale through customer experience, along with the top tech trends to watch out for in 2025. Enjoy!
The Shift // December
VShift on LinkedIn
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How a CMO harnesses change can deliver quick wins and build momentum towards an overarching goal. Matt Dunn and Michael Lourie share VShift’s blueprint for achievable transformation. Read the article. https://hubs.ly/Q02Y-cGg0
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Learn the secrets to delivering a best-in-class brand experience – and how to get your organization aligned. Watch now. https://hubs.ly/Q02X1Rnl0
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A B2B CMO must wear many hats to drive business growth – the key is knowing which one to put on when. We cover this in the November issue of The Shift, along with governance models for website content, helping your organization expand its understanding of brand experience, and strategies for building a world-class technology organization. Also: Your monolithic DXP needs an accelerator!
The Many Hats of a B2B CMO – Where to Begin?
VShift on LinkedIn
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Why do some organizations achieve growth at scale through CX while others stall? In his latest CMSWire article, VShift’s Eric Feige shares insights about the revenue-culture connection, composing employee experience around the needs of the customer instead of the tech vendor, and how intrinsic motivators drive engagement and transformative growth. Read the article https://hubs.ly/Q02WkQ4k0
Why Customer-Centric Culture Matters for Business Success
cmswire.com
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We handle account-based marketing for major financial services brands and work with the top MarTech platforms. Drop by our booth at DMFS NYC for a chat with us and our partner Demandbase. https://hubs.ly/Q02VG70c0
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It’s not just artificial intelligence: According to VShift CEO Al Collins in Forbes, one of the top tech trends to be excited about is martech orchestration. Others on Forbes’ list: AI-assisted data interpretation, conversational user interfaces and AI voice agents. Read @Al Collins' latest @Forbes article https://hubs.ly/Q02VyPzy0
Council Post: 17 Big Tech Trends Agency Pros Are Excited About (And Why)
social-www.forbes.com
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We work with the top financial services brands and leading MarTech platforms. Drop by our booth at DMFS NYC for a chat with us and our partner Demandbase. https://hubs.ly/Q02TPk640
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Bravo! What an engaging session at the Strategy Institute’s Digital Marketing for Financial Services Summit in Chicago! . We have had the honor of partnering with Riham El-Lakany on many occasions, bringing complex organizational transformations to life and spearheading many of the strategies she lists below. . To explore these topics in depth, visit https://lnkd.in/dzBC8pzN and connect with us.
Chief Marketing and Communications Officer | Transforming Brands & Driving Growth | Delivering Impactful Strategies | Creating Engaging Customer Experiences | Leading Digital Marketing Innovation
There was so much energy at today’s Digital Marketing for Financial Services Midwest event. I had the opportunity to speak to financial services professionals about elevating marketing to a strategic function in an industry shaped by strict regulations, intermediaries, and complex B2B relationships. I shared a few key insights: - Collaboration is key. Partnering with departments like IT, legal, and compliance is essential for marketing to elevate its role. Using a structured framework like a strategic advisory group brings the most important stakeholders into the conversation, allowing for more effective discussions and insights—one of the most critical paths to success. - Beacon projects are powerful. Identifying and executing small, self-contained initiatives within larger efforts helps demonstrate marketing's impact early on, creating momentum through early wins. - Intermediaries matter. In highly intermediated industries, it’s crucial to treat intermediaries the same way we treat customers—understanding their motivations, behaviors, and drivers to better align with their needs. - B2B dynamics are complex. The second "B" isn’t a homogenous group—it’s a collection of decision-makers with diverse needs and incentives. Successful strategies must consider this complexity. Ultimately, when marketing is a partner in crafting business strategy, it goes beyond traditional tactics. Marketing becomes a true driver of measurable value. #DMFSMidwest2024 #DigitalMarketing #FinancialServices
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